Skip to content
https://stib-mivb.brussels

SEO

· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
3
PASS
9
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
14
9 PASS 3 REVIEW 1 FIX
F
Content Depth
Action
245 words, Difficult
FIX
245 words, Difficult
Warning::
Page has 245 words — thin content
Most well-ranking pages have 300+ words of substantive content.
Info::
Text-to-HTML ratio is 4%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 14)
Warning::
Thin content — only 245 words
Got: 245 words
245 words

Thin content

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

4% text 96% HTML

2 KB / 41 KB

Most well-ranking pages have 300+ words of substantive content.

Why this matters

Thin content (<300 words) rarely ranks — Google quality guidelines explicitly call out thin pages.

Source: Google Search Quality Guidelines

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

B
Meta Tags
Title: 18 chars
REVIEW
Title: 18 chars
Info::
Page title is set
Got: Home - STIB - MIVB
Warning::
Title is only 18 characters — consider expanding
Info::
Meta description is 171 characters — truncated on mobile (~160 char limit)
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Home - STIB - MIVB"

18 characters Too short
Title: Home - STIB - MIVB
H1: Menu
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

C
Sitemap Freshness
Action
Sitemap exists but no <lastmod> entries
REVIEW
Sitemap exists but no <lastmod> entries
Info::
Sitemap has no <lastmod> entries
Without lastmod, Google can't tell which URLs have changed since the last crawl -- it falls back to crawling everything periodically. Adding lastmod (date or ISO 8601 timestamp) on each <url> entry signals freshness so the crawler prioritizes recently-modified pages.
B
Sitemap Hygiene
1 hygiene issue(s) on a 0-URL sitemap
REVIEW
1 hygiene issue(s) on a 0-URL sitemap
Warning::
Sitemap is empty -- 0 URLs listed
The sitemap file is reachable and parses as valid XML, but contains no `<url>` entries. Common causes: a templated sitemap that didn't iterate the URL set during build, a static placeholder shipped to production, or a CMS that lost its URL index. Search engines fetch and discard empty sitemaps.
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.stib-mivb.be/home
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://stib-mivb.brussels Canonical https://www.stib-mivb.be/home Match Self-referencing (correct)
A+
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
PASS
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
A+
Image SEO
13 images, 13 descriptive filenames
PASS
13 images, 13 descriptive filenames
Info::
All images have descriptive filenames
Info::
3 image(s) missing alt text — see Accessibility tab
13 descriptive
0 hash-based
0 generic
13 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
PASS
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
PASS
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A
Markup Quality
1 markup-quality issue(s) detected
PASS
1 markup-quality issue(s) detected
Info::
`<meta charset>` declared at byte 5307 -- past the 1024-byte spec window
The HTML5 spec requires the encoding declaration to appear in the first 1024 bytes. Browsers that started parsing in a default encoding and discover the real charset later DISCARD parsing state and re-parse from the top -- a measurable hit to First Contentful Paint. Move the `<meta charset>` tag to be the first child of `<head>`.
A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback