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https://uiowa.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

uiowa.edu

The University of Iowa | The University of Iowa

Ranked among the top 5% of universities in the world. 200+ areas of study. Located in one of America’s best college towns. Come see what it means to be a Hawkeye.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — The University of Iowa
  • twitter:description — Ranked among the top 5% of universities in the world. 200+ areas of study. Located in one of America’s best college t...
  • twitter:image — https://uiowa.edu/sites/uiowa.edu/files/styles/large/public/2026-02/aerial-east-side-crew_0.jpg?itok=na29ptrH

UIOWA.EDU

The University of Iowa | The University of Iowa

Ranked among the top 5% of universities in the world. 200+ areas of study. Located in one of America’s best college towns. Come see what it means to be a Hawkeye.

Preview quality · Facebook F · 45/100

Description will be truncated (164 chars / 155 max)

  • og:title — The University of Iowa | The University of Iowa
  • og:description — Ranked among the top 5% of universities in the world. 200+ areas of study. Located in one of America’s best college t...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://uiowa.edu/
  • og:site_name — The University of Iowa

  • Description will be truncated on Facebook (164 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

The University of Iowa | The University of Iowa

uiowa.edu

Preview quality · LinkedIn D · 60/100

Description will be truncated (164 chars / 150 max)

  • og:title — The University of Iowa | The University of Iowa
  • og:description — Ranked among the top 5% of universities in the world. 200+ areas of study. Located in one of America’s best college t...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (164 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

uiowa.edu

The University of Iowa | The University of Iowa

Ranked among the top 5% of universities in the world. 200+ areas of study. Located in one of America’s best college towns. Come see what it means to be a Hawkeye.

Preview quality · Slack A+ · 95/100
  • og:title — The University of Iowa | The University of Iowa
  • og:description — Ranked among the top 5% of universities in the world. 200+ areas of study. Located in one of America’s best college t...
  • og:image — falling back from og:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 75/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image⚠
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

59/100

Site name appears as

Page titleThe University of Iowa
og:site_nameThe University of Iowa
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

10/20

twitter:image set; og:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

  • Missing brand name in: twitter:site, Organization.name
  • Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollegeOrUniversity
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollegeOrUniversity",
      "@id": "https://uiowa.edu/#CollegeorUniversity",
      "url": "https://uiowa.edu",
      "sameAs": [
        "https://en.wikipedia.org/wiki/University_of_Iowa",
        "https://goo.gl/maps/vLD8h94JdRB2",
        "https://www.facebook.com/universityofiowa",
        "https://www.twitter.com/uiowa",
        "https://www.instagram.com/uiowa",
        "https://snapchat.com/add/uiowa",
        "https://www.linkedin.com/school/university-of-iowa/",
        "https://www.pinterest.com/uiowa",
        "https://www.youtube.com/user/universityofiowa"
      ],
      "name": "University of Iowa",
      "telephone": "+1-319-335-3500",
      "logo": {
        "@type": "ImageObject",
        "url": "https://uiowa.edu/themes/custom/uids_base/uids/assets/images/uiowa-primary.png"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "41.6639115 (WGS 84)",
        "longitude": "-91.535741 (WGS 84)"
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Iowa City",
        "addressRegion": "IA",
        "postalCode": "52242"
      }
    },
    {
      "@type": "WebSite",
      "url": "https://uiowa.edu",
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://uiowa.edu/search?terms={search_term_string}"
        },
        "query-input": "required name=search_term_string"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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