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Scanned
2026-04-22 22:18 UTC
Worker
🇸🇬 Singapore
Duration
3.8m
Vs prev

Audit overview

3 categories need attention: Security, and 2 others.

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

HSTS header is missing

Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.

Security › Security Headers
Critical: 3

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 4

Page weighs 18.8 MB (14.4 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 5

1 control(s) without accessible label

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Accessibility › Form Accessibility
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 13.5s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your user trust.
3 security gaps detected — browsers may warn visitors about your site.
Your LCP is 13.5s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
1 accessibility issue excludes users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$725 investment → $4,090/month returns + USD 157,500 risk avoided

Investment
$725
7.3 h · 4 findings
Monthly returns
$4,090
$49,078/yr
Payback
0.2 mo
+6669% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$6250.2 mo payback · +7753% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$25 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

8 barrier(s) likely increasing bounce by ~31%.

Barriers
8
3 crit 5 warn
Bounce delta
+31pp
added vs baseline
Score
55
C
Speed
2
Trust
2
Usability
1
Content
1
Nav
2
  • Page takes 13.5s to load
    Users abandon at ~3s — you're 11.0s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 2.0s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 7 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$725 7.3 developer hours at $100/hr
Quick wins
$25 1 fixes in ~15 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$2,482 / month at risk ~$29,787 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • 4 advertising/retargeting trackers detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

Bounce-Rate Cost

$2,479 /mo

+31.0pp bounce · ~3,098 lost visitors/mo

CPC: USD 0.80

Bandwidth Waste

$3.63 /mo

45435.1 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~4.5 MB per page load
    Saves $3.63/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

29
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
93
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

6.02 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

13.46 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2.02 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

9.17 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

23.48 s

Desktop

41
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
94
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.81 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

11.57 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

338 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.007

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

11.16 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

11.58 s

Categories

8
Avg score 75.8

How you compare

Where this site stands against peers running the same stack.

WordPress · 803 peers
You 74
·
Avg 75
At average
0 50 100
Sustainability P2SEO P12Infrastructure P68Performance P34Accessibility P65Security P37Compliance P41Content P58

Top 10% of WordPress sites score 90+ on Sustainability; you're at 54 — closing this gap is the highest-leverage improvement.

Better than 38% of WordPress sites See full WordPress benchmark →
Admiral · 96 peers
You 74
·
Avg 72
At average
0 50 100
Better than 59% of Admiral sites See full Admiral benchmark →

Technology stack

WordPress 6.9, on PHP, hosted on Amazon Web Services, with Amazon S3 CDN

37 technologies detected 6 stack layers 9 with CPE identifier Enterprise

Stack Architecture

Analytics
Amazon Advertising DoubleClick Floodlight Google Analytics Google Publisher Tag Google Tag Manager Oracle Moat Measurement Prebid 9.53.5 comScore
CMS
WordPress 6.9
Framework
Admiral Alpine.js 3.13.0Amazon Route 53 Google Font API Google Search Console Google Workspace Htmx 1.9.11 Lodash Moment.js 2.30.1 MySQL Open Graph Priority Hints Tailwind CSS Ubuntu Vimeo Vue.js 3.5.33 jQuery 3.7.1 jQuery Migrate 3.4.1 jQuery Modal
Runtime
PHP
CDN
Amazon S3 Cloudflare Nginx 1.18.0 Unpkg cdnjs jsDelivr jsDelivr CDN
Hosting
Amazon Web Services

All Detected Technologies (37)

Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.

Categories CDN Website https://aws.amazon.com/s3/ Detected by BeaverCheck

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

Categories Web servers, Reverse proxies Website https://nginx.org/en Detected by BeaverCheck Evidence Server header: nginx/1.18.0 (Ubuntu)
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Unpkg is a content delivery network for everything on npm.

Categories CDN Website https://unpkg.com Detected by BeaverCheck Evidence Script URL contains unpkg.com: https://unpkg.com/vue@3?ver=3

cdnjs is a free distributed JS library delivery service.

Categories CDN Website https://cdnjs.com Detected by BeaverCheck Evidence Script URL contains cdnjs.cloudflare.com: https://cdnjs.cloudflare.com/ajax/libs/jquery-modal/0.9.1/jquery.modal.min.js?ver=2

JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.

Categories CDN Website https://www.jsdelivr.com/ Detected by BeaverCheck
Categories CDN Detected by BeaverCheck · Medium Evidence Script URL contains cdn.jsdelivr.net: https://cdn.jsdelivr.net/npm/daterangepicker/daterangepicker.min.js?ver=3

Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.

Categories PaaS Website https://aws.amazon.com/ Detected by BeaverCheck

PHP is a general-purpose scripting language used for web development.

Categories Programming languages Website https://php.net Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.

Categories CMS, Blogs Website https://wordpress.org Detected by BeaverCheck Evidence Script URL: https://rollcall.com/wp/wp-includes/js/dist/vendor/moment.min.js?ver=2.30.1, Header link contains wp-json
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Admiral is a Visitor Relationship Management (VRM) platform.

Categories Miscellaneous Website https://www.getadmiral.com Detected by BeaverCheck

Alpine.js is a minimal framework for composing behavior directly in your markup.

Categories JavaScript frameworks Website https://alpinejs.dev Detected by BeaverCheck Evidence Script URL: https://cdnjs.cloudflare.com/ajax/libs/alpinejs/3.13.0/cdn.min.js
Categories DNS Detected by BeaverCheck Evidence NS record: ns-1230.awsdns-25.org

Google Font API is a web service that supports open-source font files that can be used on your web designs.

Categories Font scripts Website https://fonts.google.com/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=G-AIwL1ZX7P0dNY79dKcgHp3jTT5K33O60ttbts1xDI
Categories Email Detected by BeaverCheck Evidence MX record: aspmx.l.google.com

Htmx is a JavaScript library for performing AJAX requests, triggering CSS transitions, and invoking WebSocket and server-sent events directly from HTML elements.

Categories JavaScript libraries Website https://htmx.org Detected by BeaverCheck

Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.

Categories JavaScript libraries Website https://www.lodash.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.

Categories JavaScript libraries Website https://momentjs.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

MySQL is an open-source relational database management system.

Categories Databases Website https://mysql.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck Evidence Found 83 unique Tailwind utility classes in HTML

Ubuntu is a free and open-source operating system on Linux for the enterprise server, desktop, cloud, and IoT.

Categories Operating systems Website https://www.ubuntu.com/server Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Vimeo is a video hosting, sharing and services platform. Vimeo operation an ad-free basis by providing subscription plans.

Categories Video players Website https://vimeo.com Detected by BeaverCheck

Vue.js is an open-source model–view–viewmodel JavaScript framework for building user interfaces and single-page applications.

Categories JavaScript frameworks Website https://vuejs.org Detected by BeaverCheck

jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.

Categories JavaScript libraries Website https://jquery.com Detected by BeaverCheck Evidence Script URL: https://rollcall.com/wp/wp-includes/js/jquery/jquery.min.js?ver=3.7.1, Script URL: https://cdnjs.cloudflare.com/ajax/libs/jquery-modal/0.9.1/jquery.modal.min.js?ver=2
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.

Categories JavaScript libraries Website https://github.com/jquery/jquery-migrate Detected by BeaverCheck

jQuery Modal is an overlay dialog box or in other words, a popup window that is made to display on the top or 'overlayed' on the current page.

Categories JavaScript libraries Website https://jquerymodal.com Detected by BeaverCheck

Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.

Categories Advertising Website https://advertising.amazon.com Detected by BeaverCheck
Categories Advertising Website https://support.google.com/ds/answer/6029713?hl=en Detected by BeaverCheck

Google Analytics is a free web analytics service that tracks and reports website traffic.

Categories Analytics Website https://google.com/analytics Detected by BeaverCheck

Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.

Categories Advertising Website https://developers.google.com/publisher-tag/guides/get-started Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtag/js?id=G-HE91SDD0WW

Oracle Moat delivers solutions that are critical to measuring advertising effectiveness, including verification and attention, reach, and frequency as well as sales lift measurement.

Categories Analytics Website https://www.oracle.com/cx/advertising/measurement/ Detected by BeaverCheck

Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.

Categories Advertising Website https://prebid.org Detected by BeaverCheck

comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.

Categories Analytics Website https://comscore.com Detected by BeaverCheck

Observations (4)

WordPress detected — review security configuration

WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.

→ Security

jQuery loaded alongside a modern framework

Both jQuery and Vue.js are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.

→ Performance

No build tool detected

A framework (Admiral) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

37 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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https://beavercheck.com/badge?url=https%3A%2F%2Frollcall.com

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 7h total → projected B (84)

Sprint 1: Quick Wins

+5

Highest ROI — low effort, high impact

2 findings 0h → C (79)
  • · Page weighs 18.8 MB (14.4 MB transferred)
  • · HSTS header is missing

Sprint 2: Core Fixes

+5

Medium effort, high structural impact

3 findings 7h → B (84)
  • · 1 control(s) without accessible label
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found

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