Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"@context": "http://schema.org",
"@type": "ContactPoint",
"availableLanguage": {
"@type": "Language",
"name": "English",
"@id": "https://www.backblaze.com/#Language"
},
"name": "Backblaze Contact",
"telephone": "+16503523738",
"url": "https://www.backblaze.com/company/contact",
"areaServed": "https://www.wikidata.org/wiki/Q13780930",
"contactType": "Contact",
"@id": "https://www.backblaze.com/#ContactPoint"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"sameAs": [
"https://www.wikidata.org/wiki/Q4839566",
"https://www.google.com/search?kgmid=/m/0478w_1",
"https://www.crunchbase.com/organization/backblaze",
"https://pitchbook.com/profiles/company/54871-12",
"https://x.com/backblaze",
"https://facebook.com/backblaze",
"https://www.bloomberg.com/profile/company/0567158D:US",
"https://www.youtube.com/channel/UCpIVQUYBArvA9JcnGJksxGA",
"https://www.linkedin.com/company/backblaze/",
"https://en.wikipedia.org/wiki/Backblaze"
],
"name": "Backblaze",
"foundingDate": [
"2007-01-01",
"2007"
],
"legalName": "Backblaze, Inc.",
"url": "https://www.backblaze.com/",
"slogan": "The Leading Open Cloud Storage Platform",
"image": {
"@type": "ImageObject",
"width": "2400",
"height": "1260",
"url": "https://assets-global.website-files.com/63d32de856f6323a43a277f2/64b1b1605e73b516e5712f82_Backblaze_Social-Card.webp",
"@id": "https://assets-global.website-files.com/63d32de856f6323a43a277f2/64b1b1605e73b516e5712f82_Backblaze_Social-Card.webp"
},
"areaServed": {
"@type": "Place",
"sameAs": [
"https://en.wikipedia.org/wiki/Worldwide",
"kg:/m/09nm_",
"https://www.wikidata.org/wiki/Q13780930"
],
"name": "Worldwide",
"@id": "https://www.backblaze.com/#Place"
},
"logo": {
"@type": "ImageObject",
"width": "207",
"height": "50",
"url": "https://assets-global.website-files.com/63d32de856f6323a43a277f2/64ecb2089097536a884f8d87_Logo%20Group.webp",
"@id": "https://assets-global.website-files.com/63d32de856f6323a43a277f2/64ecb2089097536a884f8d87_Logo%20Group.webp"
},
"contactPoint": {
"@id": "https://www.backblaze.com/#ContactPoint"
},
"founder": {
"@type": "Person",
"name": "Glen Budman",
"@id": "https://www.backblaze.com/#Person"
},
"knowsLanguage": {
"@id": "https://www.backblaze.com/#Language"
},
"knowsAbout": [
{
"@type": "Thing",
"sameAs": [
"kg:/m/05tc_1",
"https://www.wikidata.org/wiki/Q2024390",
"https://en.wikipedia.org/wiki/Remote_backup_service"
],
"description": "Service that provides users with a system for the backup, storage, and recovery of computer files",
"name": "Cloud Backup",
"@id": "https://www.backblaze.com/#Thing"
},
{
"@type": "Thing",
"sameAs": [
"https://www.wikidata.org/wiki/Q44127",
"kg:/m/02mhh1",
"https://www.wikidata.org/wiki/Q64729893",
"https://www.wikidata.org/wiki/Q146813",
"https://en.wikipedia.org/wiki/Server_(computing)"
],
"description": "In information technology, a backup, or data backup is a copy of computer data taken and stored elsewhere so that it may be used to restore the original after a data loss event.",
"name": "Server Backup",
"@id": "https://www.backblaze.com/#Thing1"
}
],
"@id": "https://www.backblaze.com/#Organization"
}
]CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
C
56/100
Site name appears as
| Page title | Backblaze | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks122 links checked, 120 healthy, 2 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://ir.backblaze.com/ | https://ir.backblaze.com/ | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview
www.backblaze.com
The Leading Open Cloud Storage Platform - Backblaze
Backblaze is a pioneer in robust, scalable low cost cloud backup and storage services. Enterprise hot storage, low cost backup and archive, and more.
WWW.BACKBLAZE.COM
The Leading Open Cloud Storage Platform - Backblaze
Backblaze is a pioneer in robust, scalable low cost cloud backup and storage services. Enterprise hot storage, low cost backup and archive, and more.
The Leading Open Cloud Storage Platform - Backblaze
www.backblaze.com
www.backblaze.com
The Leading Open Cloud Storage Platform - Backblaze
Backblaze is a pioneer in robust, scalable low cost cloud backup and storage services. Enterprise hot storage, low cost backup and archive, and more.