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https://www.gov.uk

SEO

· 12 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
9
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
12
9 PASS 2 REVIEW
B
Meta Tags
Title: 6 chars
REVIEW
Title: 6 chars
Info::
Page title is set
Got: GOV.UK
Warning::
Title is only 6 characters — consider expanding
Info::
Meta description is only 68 characters — too short to be informative
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"GOV.UK"

6 characters Too short
Title: GOV.UK
H1: The best place to find government services and information
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

B
Content Depth
857 words, Very Difficult
REVIEW
857 words, Very Difficult
Info::
Page has 857 words of content
Info::
Reading level: Very Difficult (grade 15)
857 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 15

Text-to-HTML Ratio

6% text 94% HTML

6 KB / 98 KB

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.gov.uk/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://www.gov.uk Canonical https://www.gov.uk/ Match Self-referencing (correct) Target 200 ✓
A+
Image SEO
4 images, 4 descriptive filenames
PASS
4 images, 4 descriptive filenames
Info::
All images have descriptive filenames
4 descriptive
0 hash-based
0 generic
4 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Sitemap Freshness
Sitemap updated within 90 days (35/35 URLs have lastmod)
PASS
Sitemap updated within 90 days (35/35 URLs have lastmod)
Info::
Sitemap actively maintained — newest lastmod: today
Got: 2026-05-09T02:50:02Z
A+
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
PASS
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A+
Sitemap Hygiene
Sitemap structure / size look healthy (35 URLs, 5 KB)
PASS
Sitemap structure / size look healthy (35 URLs, 5 KB)
Info::
Sitemap structure / size look healthy (35 URLs)
A
Markup Quality
1 markup-quality issue(s) detected
PASS
1 markup-quality issue(s) detected
Warning::
Missing or non-HTML5 doctype
The page is missing `<!DOCTYPE html>` (the HTML5 doctype) or uses a legacy HTML4 / XHTML doctype. Without the HTML5 doctype, browsers fall back to quirks mode for parts of CSS layout (`box-sizing`, `inline-block` baseline, table cell sizing), causing unpredictable rendering differences vs modern dev expectations. Add `<!DOCTYPE html>` as the very first line of the document.
A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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