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https://gumroad.com Export & share
Scanned
2026-04-21 19:41 UTC
Worker
🇳🇱 Amsterdam
Duration
1.1m
Vs prev

Audit overview

3 categories need attention: Security, and 2 others.

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

'unsafe-eval' found in script source

Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.

Security › Content Security Policy
Critical: 2

'unsafe-inline' found in script source

Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.

Security › Content Security Policy
Critical: 3

1 button(s) with no accessible text

Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.

Accessibility › Link & Button Quality
Critical: 4

6 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
Warning: 5

is missing width/height — may cause layout shift

Performance issues directly impact user engagement and conversion rates.

Performance › Image Optimization
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 3.8s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
2 security gaps detected — browsers may warn visitors about your site.
2 accessibility issues exclude users who rely on assistive technology.
Your LCP is 3.8s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€1,275 investment → €4,274/month returns + EUR 120,500,000 risk avoided

Investment
€1.275
15.0 h · 5 findings
Monthly returns
€4.274
€51.286/yr
Payback
0.3 mo
+3922% Y1
Regulatory risk avoided EUR 120.500.000
Or — fix only the top 3 findings
€1.0630.2 mo payback · +4727% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
€85 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

9 barrier(s) likely increasing bounce by ~21%.

Barriers
9
9 warn
Bounce delta
+21pp
added vs baseline
Score
73
B
Speed
2
Trust
2
Usability
0
Content
2
Nav
3
  • Page loads in 3.8s
    Every additional 100ms above 2.5s costs conversions — you're 1.3s over
    → Target <2.5s LCP: defer non-critical scripts and optimize the hero image
  • High main-thread blocking time
    Page is non-interactive for 388ms after first paint
    → Defer third-party scripts and split large bundles
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean
  • No Open Graph tags
    Links shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop
    → Add og:title, og:description, og:image, og:url to the page head

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€1,275 15.0 developer hours at €85/hr
Quick wins
€85 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€2.289 / month at risk ~€27.471 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

€120.500.000

ePrivacy DirectiveGDPREAA
  • No privacy policy link detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 5.000 – EUR 10.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 10.000 – EUR 20.000.000

Bounce-Rate Cost

€2.289 /mo

+21.3pp bounce · ~2,131 lost visitors/mo

CPC: EUR 1.07

Bandwidth Waste

€0,13 /mo

1773.5 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~177 KB per page load
    Saves €0,13/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

77
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
80
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.93 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.79 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

388 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.073

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.93 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.40 s

Desktop

98
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
86
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

901 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

901 ms

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

11 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.030

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

901 ms

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

970 ms

Categories

8
Avg score 79.2

How you compare

Where this site stands against peers running the same stack.

Ecommerce · 740 peers
You 76
·
Avg 73
At average
0 50 100
Better than 72% of Ecommerce sites
Cloudflare Rocket Loader · 72 peers
You 76
·
Avg 75
At average
0 50 100
Better than 50% of Cloudflare Rocket Loader sites See full Cloudflare Rocket Loader benchmark →

Technology stack

Cloudflare Rocket Loader, on Ruby, hosted on Amazon Web Services, with Amazon...

18 technologies detected 6 stack layers 5 with CPE identifier Enterprise

Stack Architecture

Analytics
PayPal
Ecommerce
Gumroad
Framework
Cloudflare Rocket Loader Google Search Console Google Workspace HSTS HTTP/3 LottieFiles Microsoft Open Graph Ruby on Rails Tailwind CSS jQuery 1.8.3
Runtime
Ruby
CDN
Amazon S3 Cloudflare unpkg
Hosting
Amazon Web Services

All Detected Technologies (18)

Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.

Categories CDN Website https://aws.amazon.com/s3/ Detected by BeaverCheck

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories CDN Detected by BeaverCheck · Medium Evidence Script URL contains unpkg.com: https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js

Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.

Categories PaaS Website https://aws.amazon.com/ Detected by BeaverCheck

Ruby is an open-source object-oriented programming language.

Categories Programming languages Website https://ruby-lang.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Gumroad is a self-publishing digital marketplace platform to sell digital services such as books, memberships, courses and other digital services.

Categories Ecommerce Website https://gumroad.com Detected by BeaverCheck

Cloudflare Rocket Loader is responsible for prioritising over website's content by delaying the loading of Javascript until rendering.

Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=PgpLEes7We_6DhccKbUEiYcZ0pdoMFKC9nvJzv5llfo
Categories Email Detected by BeaverCheck Evidence MX record: aspmx.l.google.com

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck

LottieFiles is an open-source animation file format that's tiny, high quality, interactive, and can be manipulated at runtime.

Categories Miscellaneous Website https://lottiefiles.com Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms30035841

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.

Categories Web frameworks Website https://rubyonrails.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck Evidence Found 283 unique Tailwind utility classes in HTML

jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.

Categories JavaScript libraries Website https://jquery.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.

Categories Payment processors Website https://paypal.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Observations (3)

No build tool detected

A framework (Cloudflare Rocket Loader) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

jQuery version may be outdated

Detected jQuery 1.8.3. The current major version is 3. Consider updating for security patches and new features.

→ Security

Complex technology stack detected

18 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

3 sprints · 15h total → projected B (85)

Sprint 1: Quick Wins

+3

Highest ROI — low effort, high impact

2 findings 1h → C (79)
  • · 1 button(s) with no accessible text
  • · 6 link(s) with no accessible text

Sprint 2: Core Fixes

+1

Medium effort, high structural impact

1 findings 2h → B (80)
  • · is missing width/height — may cause layout shift

Sprint 3: Strategic Improvements

+5

Higher effort, long-term payoff

2 findings 12h → B (85)
  • · 'unsafe-eval' found in script source
  • · 'unsafe-inline' found in script source

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