Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.FAlt Text QualityAction20 of 40 images have issuesFIX
| Issue | Count |
|---|---|
| missing | 7 image(s) |
| generic | 13 image(s) |
Images without alt text are invisible to screen readers.
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Learn more ▾ ▴
WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.
Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report
An image inside a link with no alt creates an empty link.
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
Learn more ▾ ▴
An <a><img></a> with no img alt is the worst-case for accessibility: AT announces the link but can't describe where it goes. Either add alt to the image OR add aria-label to the link.
Source: WCAG 2.1 SC 2.4.4
FLink & Button QualityAction6 issue(s) across 155 links and 8 buttonsFIX
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| (empty) | empty | Add link text or aria-label | |
| https://apps.pubmatic.com/publisher/ | Publishers | new tab | Add '(opens in new tab)' to text |
| https://apps.pubmatic.com/mediaconsole/ | Media Buyers | new tab | Add '(opens in new tab)' to text |
| (empty) | empty | Add link text or aria-label | |
| https://apps.pubmatic.com/publisher/ | Publishers | new tab | Add '(opens in new tab)' to text |
| https://apps.pubmatic.com/mediaconsole/ | Media Buyers | new tab | Add '(opens in new tab)' to text |
| /thinking/ | BROWSE RESOURCES AND INSIGHTS | new tab | Add '(opens in new tab)' to text |
| https://events.pubmatic.com/emeaukfuture… | The Future of Brands 2026 … | img no alt | Add alt attribute to the image |
| https://events.pubmatic.com/pubmaticatca… | PubMatic @ Cannes … | img no alt | Add alt attribute to the image |
| https://pubmatic.com/news/pubmatic-and-a… | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Pubmatic And Amnet Launch The First Agentic Advertising Campaign In France Using The Claude Llm | |||
| https://pubmatic.com/news/independent-ag… | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Independent Agencies Gain Advanced Agentic Media Buying Through New Pubmatic And Untapped Growth Collective Partnership | |||
| https://pubmatic.com/news/pubmatic-and-a… | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Pubmatic And Abovo Maxlead Deliver Pubmatics First Agentic Ai Advertising Campaigns In Europe | |||
| https://pubmatic.com/ai-hub/ | LEARN MORE | generic text | Replace with descriptive text |
Before: LEARN MORE Suggested: Ai Hub | |||
| https://www.facebook.com/PubMatic | PubMatic on Facebook | new tab | Add '(opens in new tab)' to text |
| https://x.com/PubMatic | PubMatic on X (Twitter) | new tab | Add '(opens in new tab)' to text |
| https://www.linkedin.com/company/PubMati… | PubMatic on LinkedIn | new tab | Add '(opens in new tab)' to text |
| https://pubmatic.com/legal/opt-out-of-th… | YOUR PRIVACY CHOICES | img no alt | Add alt attribute to the image |
| https://www.greatplacetowork.com/certifi… | Great place to work logo | new tab | Add '(opens in new tab)' to text |
Links without text are announced as raw URLs by screen readers.
a.close-icon (#91 on page); a.pull-right (#227 on page)
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Source: WCAG 2.1 SC 2.4.4
Generic link text like 'click here' doesn't describe the destination.
https://pubmatic.com/news/pubmatic-and-amnet-launch-the-first-agentic-adverti… ("Learn more"); https://pubmatic.com/news/independent-agencies-gain-advanced-agentic-media-bu… ("Learn more"); https://pubmatic.com/news/pubmatic-and-abovo-maxlead-deliver-pubmatics-first-… ("Learn more"); https://pubmatic.com/ai-hub/ ("LEARN MORE")
Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.
Learn more ▾ ▴
Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.
Source: WCAG 2.4.4 / Google Search Central
Image-only links need alt text on the image (or aria-label on the link) so screen readers can announce them.
a#home_events_The_Future_of_Brands; a#home_events_PubMatic_Cannes; a[href="https://pubmatic.com/legal/opt-out-of-the-sale-of-personal-information/"]
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
Source: WCAG 2.1 SC 2.4.4
Add '(opens in new tab)' to link text or aria-label.
https://apps.pubmatic.com/publisher/; https://apps.pubmatic.com/mediaconsole/; https://apps.pubmatic.com/publisher/; https://apps.pubmatic.com/mediaconsole/; /thinking/; https://www.facebook.com/PubMatic; https://x.com/PubMatic; https://www.linkedin.com/company/PubMatic; https://www.greatplacetowork.com/certified-company/1362519
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
DDark Mode SupportActionTheme color onlyFIX
Detection limited to meta tags and inline styles.
DPrint StylesheetActionNo print stylesFIX
CLandmark StructureAction5 landmarksREVIEW
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
Learn more ▾ ▴
The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.
Source: WAI-ARIA / WCAG 2.4.1
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
B404 Error PageHTTP 404, custom pageREVIEW
BFavicon & Branding6 icon(s) detectedREVIEW
CWeb ManifestActionValid manifestREVIEW
CColor Contrast (Screenshot)Action20 text elements analyzed, 20 fail WCAG AAREVIEW
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
1 contrast failures on background images/gradients
These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h1 AI-POWERED ADVERTISI… | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 OUR SOLUTIONS | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 CUSTOMER STORIES | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 TCL Ads and PubMatic… | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 Butler/Till Unlocks … | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 PubMatic and Agence … | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 Chevrolet Arabia Exc… | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 Unlocking CTV Scale … | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 TCL Ads and PubMatic… | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 Butler/Till Unlocks … | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 PubMatic and Agence … | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 Chevrolet Arabia Exc… | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 Unlocking CTV Scale … | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 TCL Ads and PubMatic… | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 UPCOMING EVENTS | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 NEWS & RECOGNITION | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 SCALE THAT DELIVERS | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| h3 AI That Powers the F… | 1.13:1 | 3.0:1 | #000000 | #011524 | Fail |
| title AI-Powered Ad Tech f… | 1.07:1 | 4.5:1 | #000000 | #010B24 | Fail |
| a Contact Us | 1.07:1 | 4.5:1 | #000000 | #000C20 | Fail |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.
BLighthouse Accessibility AuditsScore 89/100 — 3 failing, 22 passedREVIEW
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Contrast
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
READ ALL NEWS div.main > section.news-section > div.container > a#home_news_view_all |
LEARN MORE div.hp-popup-block > div.hp-popup-body > div.hp-popup-col-copy > a.btn |
These are opportunities to improve the legibility of your content.
Navigation
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
OUR SOLUTIONS div.container > div.row > div.col-xs-12 > h3.text-white |
These are opportunities to improve keyboard navigation in your application.
Names and labels
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.col-md-6 > a > nobr > img div.col-md-6 > a > nobr > img |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
AHeading Hierarchy27 headings, 1 skip(s)PASS
- H1 AI-POWERED ADVERTISING PERFORMANCE FOR PREMIUM DIGITAL MEDIA
- H3 OUR SOLUTIONS skipped
- H4 FOR PUBLISHERS
- H4 FOR BUYERS
- H4 FOR COMMERCE MEDIA
- H4 FOR AGENTS
- H3 CUSTOMER STORIES
- H3 TCL Ads and PubMatic Scale CTV Monetization in Latin America
- H3 Butler/Till Unlocks Greater Efficiency and Performance with PubMatic AgenticOS
- H3 PubMatic and Agence 79 Drive 14.3% Higher Video Performance Through Data‑Driven Curation in France
- H3 Chevrolet Arabia Exceeds CTR Benchmarks By 70% While Avoiding Over 1 Tonne Of Carbon Emissions
- H3 Unlocking CTV Scale & Transparency With PubMatic Activate
- H3 TCL Ads and PubMatic Scale CTV Monetization in Latin America
- H3 Butler/Till Unlocks Greater Efficiency and Performance with PubMatic AgenticOS
- H3 PubMatic and Agence 79 Drive 14.3% Higher Video Performance Through Data‑Driven Curation in France
- H3 Chevrolet Arabia Exceeds CTR Benchmarks By 70% While Avoiding Over 1 Tonne Of Carbon Emissions
- H3 Unlocking CTV Scale & Transparency With PubMatic Activate
- H3 TCL Ads and PubMatic Scale CTV Monetization in Latin America
- H3 UPCOMING EVENTS
- H4 The Future of Brands 2026
- H4 PubMatic @ Cannes
- H3 NEWS & RECOGNITION
- H4 PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
- H4 Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership
- H4 PubMatic and Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe
- H3 SCALE THAT DELIVERS
- H3 AI That Powers the Future of Digital Advertising
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.
Learn more ▾ ▴
Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.
Source: WCAG 2.1 SC 1.3.1 / W3C WAI
AForm Accessibility1 of 3 controls have issuesPASS
| Control | Type | Label | Method |
|---|---|---|---|
| #search-input | text | What can we help you find? | for/id |
| #search-input-mobile | text | What can we help you find? | for/id |
| input | submit | (none) | none |
Form controls need a <label>, aria-label, or aria-labelledby for screen readers.
<input type="submit">
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Source: WCAG 2.1 SC 3.3.2