Skip to content
https://uol.com.br

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

72/100

Site name appears as

Page titleSeu universo online
og:site_nameUOL
twitter:site@UOL
Organization.nameUOL

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://conteudo.imguol.com.br/c/home/interacao/facebook/compartilhe.png
URL: https://conteudo.imguol.com.br/c/home/interacao/facebook/compartilhe.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

uol.com.br

UOL - Seu universo online

UOL, a maior empresa brasileira de conteúdo, serviços digitais e tecnologia com vários canais de jornalismo e diversas soluções para você ou seu negócio.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — UOL
  • twitter:description — Perfil oficial do UOL. Acompanhe em tempo real as manchetes do maior provedor de conteúdo em língua portuguesa do mundo.
  • twitter:image — https://pbs.twimg.com/profile_images/1387425883858907137/ikripTBN_400x400.jpg

UOL.COM.BR

UOL - Seu universo online

UOL, a maior empresa brasileira de conteúdo, serviços digitais e tecnologia com vários canais de jornalismo e diversas soluções para você ou seu negócio.

Preview quality · Facebook A+ · 95/100

Description will be truncated (160 chars / 155 max)

  • og:title — UOL - Seu universo online
  • og:description — UOL, a maior empresa brasileira de conteúdo, serviços digitais e tecnologia com vários canais de jornalismo e diversa...
  • og:image — https://conteudo.imguol.com.br/c/home/interacao/facebook/compartilhe.png
  • og:type — website
  • og:url — https://www.uol.com.br/
  • og:site_name — UOL

  • Description will be truncated on Facebook (160 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (500×500)

    → Upload an image ≥1200×630 for the large preview card

UOL - Seu universo online

uol.com.br

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (160 chars / 150 max)

  • og:title — UOL - Seu universo online
  • og:description — UOL, a maior empresa brasileira de conteúdo, serviços digitais e tecnologia com vários canais de jornalismo e diversa...
  • og:image — https://conteudo.imguol.com.br/c/home/interacao/facebook/compartilhe.png

  • Description will be truncated on LinkedIn (160 chars, max 150)

    → Tighten og:description to ≤150 characters

uol.com.br

UOL - Seu universo online

UOL, a maior empresa brasileira de conteúdo, serviços digitais e tecnologia com vários canais de jornalismo e diversas soluções para você ou seu negócio.

Preview quality · Slack A+ · 100/100
  • og:title — UOL - Seu universo online
  • og:description — UOL, a maior empresa brasileira de conteúdo, serviços digitais e tecnologia com vários canais de jornalismo e diversa...
  • og:image — https://conteudo.imguol.com.br/c/home/interacao/facebook/compartilhe.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
7 properties Valid
{
  "@type": "WebSite",
  "@context": "http://schema.org",
  "name": "UOL",
  "description": "UOL, a maior empresa brasileira de conteúdo, serviços digitais e tecnologia com vários canais de jornalismo e diversas soluções para você ou seu negócio.",
  "url": "https://www.uol.com.br/",
  "image": "https://conteudo.imguol.com.br/c/home/interacao/facebook/compartilhe.png",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://busca.uol.com.br/result.html?term={search_term_string}#gsc.tab=0&gsc.q={search_term_string}&gsc.page=1"
    },
    "query-input": "required name=search_term_string"
  }
}
Block 2 : Organization
5 properties Valid
{
  "@type": "Organization",
  "@context": "http://schema.org",
  "name": "UOL",
  "url": "https://www.uol.com.br/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://conteudo.imguol.com.br/c/home/interacao/facebook/compartilhe.png",
    "width": "94",
    "height": "60"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback