Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CLinksAction200 links checked, 191 healthy, 4 brokenREVIEW
Broken Links (4)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.googletagmanager.com | <link> | Not Found |
| 404 | https://media1.popsugar-assets.com | <link> | Not Found |
| 429 | https://www.instagram.com/popsugar | <a> | Too Many Requests |
| 404 | https://flipboard.com/@PSFeelGood | <a> | Not Found |
Redirects (10)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://sb.scorecardresearch.com/cs/7976... | https://sb.scorecardresearch.com/cs/7976... | <script> | 0 |
| https://popsugar.com/skin-care | https://popsugar.com/skin-care | <a> | 0 |
| https://popsugar.com/nails | https://popsugar.com/nails | <a> | 0 |
| https://popsugar.com/hair | https://popsugar.com/hair | <a> | 0 |
| https://popsugar.com/makeup | https://popsugar.com/makeup | <a> | 0 |
| https://popsugar.com/beauty-reviews | https://popsugar.com/beauty-reviews | <a> | 0 |
| https://goto.walmart.com/c/1141873/56570... | https://goto.walmart.com/c/1141873/56570... | <a> | 0 |
| https://goto.walmart.com/c/1141873/56570... | https://goto.walmart.com/c/1141873/56570... | <a> | 0 |
| https://www.voxmedia.com/pages/careers-j... | https://www.voxmedia.com/pages/careers-j... | <a> | 0 |
| https://www.voxmedia.com/press | https://www.voxmedia.com/press | <a> | 0 |
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://www.schema.\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"@context": "http://www.schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.popsugar.com/#publisher",
"name": "PS",
"address": {
"@type": "PostalAddress",
"addressCountry": {
"@type": "Country",
"name": "United States"
},
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10012",
"streetAddress": "568 Broadway Floor 10"
},
"description": "PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence. ",
"logo": {
"@type": "ImageObject",
"url": "https://assets3.thrillist.com/v1/image/3179882",
"width": 1817,
"height": 1080
},
"url": "https://www.popsugar.com",
"diversityPolicy": "https://diversity.voxmedia.com/",
"ethicsPolicy": "https://corp.voxmedia.com/ethics/",
"masthead": "https://www.popsugar.com/meet-ps-staff",
"foundingDate": "2005",
"founder": [
{
"@type": "Person",
"name": "Brian Sugar"
},
{
"@type": "Person",
"name": "Lisa Sugar"
}
],
"ownershipFundingInfo": "PS is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
"alternateName": [
"POPSUGAR"
],
"award": "PS was the 2022 recipient of When We All Vote's Culture of Democracy Award for Outstanding Media Partner, and PS's Girl Talk was an Anthem award winner in the Education, Art, & Culture category that same year. POPSUGAR was awarded Best Revenue Diversification Strategy in the 2020 Digital Media Awards, and PS founder Lisa Sugar was named one of Ad Age's Women to Watch in 2017. PS also swept the 2016 Adweek Readers’ Choice Digital Hotlist – including #1 Hottest Digital Brand and #1 Hottest Digital Publication.",
"knowsAbout": [
{
"@type": "Thing",
"name": "lifestyle"
},
{
"@type": "Thing",
"name": "women"
},
{
"@type": "Thing",
"name": "beauty products"
},
{
"@type": "Thing",
"name": "beauty reviews"
},
{
"@type": "Thing",
"name": "skincare reviews"
},
{
"@type": "Thing",
"name": "makeup reviews"
},
{
"@type": "Thing",
"name": "wellness"
},
{
"@type": "Thing",
"name": "workouts"
},
{
"@type": "Thing",
"name": "mental health"
},
{
"@type": "Thing",
"name": "reproductive health"
},
{
"@type": "Thing",
"name": "health"
},
{
"@type": "Thing",
"name": "sex"
},
{
"@type": "Thing",
"name": "dating"
},
{
"@type": "Thing",
"name": "relationships"
},
{
"@type": "Thing",
"name": "home shopping"
},
{
"@type": "Thing",
"name": "shopping guides"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/PopSugar",
"https://www.wikidata.org/wiki/Q7228965",
"https://www.facebook.com/POPSUGAR/",
"https://twitter.com/POPSUGAR",
"https://www.tiktok.com/@popsugar.official",
"https://www.instagram.com/popsugar/",
"https://www.instagram.com/ps.fit",
"https://www.linkedin.com/company/popsugar",
"https://www.instagram.com/ps.beauty/",
"https://www.instagram.com/ps.fit",
"https://www.pinterest.com/popsugar/",
"https://www.threads.net/@ps.feelgood",
"https://www.facebook.com/POPSUGARWellness",
"https://www.facebook.com/POPSUGARBeauty",
"https://www.facebook.com/POPSUGARMustHave",
"https://www.facebook.com/ClassFitsugar",
"https://www.youtube.com/popsugarfitness",
"https://www.youtube.com/popsugarvideo"
]
},
{
"@context": "http://www.schema.org",
"@type": "WebSite",
"potentialAction": {
"@type": "SearchAction",
"query-input": {
"@type": "PropertyValueSpecification",
"valueName": "search_term_string",
"valueRequired": "http://schema.org/True"
},
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.google.com/search?q=site%3Awww.popsugar.com+{search_term_string}"
}
},
"url": "https://www.popsugar.com/"
}
]CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
58/100
Site name appears as
| Page title | Filter Icon | |
| og:site_name | Popsugar | |
| twitter:site | @Popsugar | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
https://assets3.thrillist.com/v1/image/3137068/1200x600/scale;;webp=auto;jpeg_quality=85.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
2 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
452 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
Preview

popsugar.com
PS
PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence.
Description will be truncated (456 chars / 200 max)
- twitter:card — summary_large_image
- twitter:title — PS
- twitter:description — PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information...
- twitter:image — https://assets3.thrillist.com/v1/image/3137068/1200x600/scale;;webp=auto;jpeg_quality=85.jpg
Description will be truncated on Twitter/X (456 chars, max 200)
→ Tighten the description to ≤200 characters

POPSUGAR.COM
PS
PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence.
Description will be truncated (456 chars / 155 max)
- og:title — PS
- og:description — PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information...
- og:image — https://assets3.thrillist.com/v1/image/3137068/1200x600/scale;;webp=auto;jpeg_quality=85.jpg
- og:type — website
- og:url — https://www.popsugar.com/undefined
- og:site_name — Popsugar
Description will be truncated on Facebook (456 chars, max 155)
→ Tighten og:description to ≤155 characters

PS
popsugar.com
Description will be truncated (456 chars / 150 max)
- og:title — PS
- og:description — PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information...
- og:image — https://assets3.thrillist.com/v1/image/3137068/1200x600/scale;;webp=auto;jpeg_quality=85.jpg
Description will be truncated on LinkedIn (456 chars, max 150)
→ Tighten og:description to ≤150 characters
popsugar.com
PS
PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence.

Description will be truncated (456 chars / 300 max)
- og:title — PS
- og:description — PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information...
- og:image — https://assets3.thrillist.com/v1/image/3137068/1200x600/scale;;webp=auto;jpeg_quality=85.jpg
Long description may be shortened by Slack (456 chars, guideline ~300)
→ Consider tightening to ~300 chars for the cleanest unfurl
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |