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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
73
GRADE
C
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

50/100

Site name appears as

Page titleGlobal trade
og:site_name—
twitter:site@wto
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No favicon link tags detected — browsers fall back to the generic globe
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://www.wto.org/images/placeholder_md.jpg
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: http://www.wto.org/images/placeholder_md.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

wto.org

World Trade Organization - Global trade

Global trade - The World Trade Organization (WTO) deals with the global rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably and freely as possible.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — World Trade Organization - Global trade
  • twitter:description — Global trade - The World Trade Organization (WTO) deals with the global rules of trade between nations. Its main func...
  • twitter:image — http://www.wto.org/images/placeholder_md.jpg

WTO.ORG

World Trade Organization - Global trade

Global trade - The World Trade Organization (WTO) deals with the global rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably and freely as possible.

Preview quality · Facebook B · 80/100

Description will be truncated (200 chars / 155 max)

  • og:title — World Trade Organization - Global trade
  • og:description — Global trade - The World Trade Organization (WTO) deals with the global rules of trade between nations. Its main func...
  • og:image — http://www.wto.org/images/placeholder_md.jpg
  • og:type — article
  • og:url — https://www.wto.org/index.htm
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (200 chars, max 155)

    → Tighten og:description to ≤155 characters

World Trade Organization - Global trade

wto.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (200 chars / 150 max)

  • og:title — World Trade Organization - Global trade
  • og:description — Global trade - The World Trade Organization (WTO) deals with the global rules of trade between nations. Its main func...
  • og:image — http://www.wto.org/images/placeholder_md.jpg

  • Description will be truncated on LinkedIn (200 chars, max 150)

    → Tighten og:description to ≤150 characters

wto.org

World Trade Organization - Global trade

Global trade - The World Trade Organization (WTO) deals with the global rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably and freely as possible.

Preview quality · Slack A+ · 100/100
  • og:title — World Trade Organization - Global trade
  • og:description — Global trade - The World Trade Organization (WTO) deals with the global rules of trade between nations. Its main func...
  • og:image — http://www.wto.org/images/placeholder_md.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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