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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.pwc.com/us/en/industries/assets/industry-edge-mm-pp.png
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://www.pwc.com/us/en/industries/assets/industry-edge-mm-pp.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

pwc.com

PwC US – Audit, assurance, tax and consulting services

With bold insights, proven expertise and tech that moves business forward, we help you drive your company to the leading edge.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

PWC.COM

PwC US – Audit, assurance, tax and consulting services

With bold insights, proven expertise and tech that moves business forward, we help you drive your company to the leading edge.

Preview quality · Facebook A+ · 100/100
  • og:title — PwC US – Audit, assurance, tax and consulting services
  • og:description — With bold insights, proven expertise and tech that moves business forward, we help you drive your company to the lead...
  • og:image — https://www.pwc.com/us/en/industries/assets/industry-edge-mm-pp.png
  • og:type — article
  • og:url — https://www.pwc.com/us/en.html
  • og:site_name — PwC

PwC US – Audit, assurance, tax and consulting services

pwc.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — PwC US – Audit, assurance, tax and consulting services
  • og:description — With bold insights, proven expertise and tech that moves business forward, we help you drive your company to the lead...
  • og:image — https://www.pwc.com/us/en/industries/assets/industry-edge-mm-pp.png

pwc.com

PwC US – Audit, assurance, tax and consulting services

With bold insights, proven expertise and tech that moves business forward, we help you drive your company to the leading edge.

Preview quality · Slack A+ · 100/100
  • og:title — PwC US – Audit, assurance, tax and consulting services
  • og:description — With bold insights, proven expertise and tech that moves business forward, we help you drive your company to the lead...
  • og:image — https://www.pwc.com/us/en/industries/assets/industry-edge-mm-pp.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleFilter Icon
og:site_namePwC
twitter:site—
Organization.namePwC US

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
5 properties Valid
{
  "@type": "WebPage",
  "@context": "https://schema.org",
  "image": "https://www.pwc.com/us/en/industries/assets/industry-edge-mm-pp.png",
  "name": "PwC: Audit and assurance, consulting and tax services",
  "description": "With bold insights, proven expertise and tech that moves business forward, we help you drive your company to the leading edge."
}
Block 2 : Organization
15 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.pwc.com/us/en.html",
  "url": "https://www.pwc.com/us/en.html",
  "name": "PwC US",
  "legalName": "PricewaterhouseCoopers LLP",
  "alternateName": [
    "PwC",
    "PwC US"
  ],
  "description": "PwC US (PricewaterhouseCoopers LLP) is a professional services firm that helps organizations build trust and deliver sustained outcomes through audit and assurance, advisory and tax, supported by capabilities in technology, deals, sustainability, cybersecurity, risk and more.",
  "logo": "https://www.pwc.com/etc.clientlibs/pwc/clientlibs/rebrand-clientlibs/components-colors/resources/images/slim-header-v2/PwC-logo.svg",
  "sameAs": [
    "https://www.linkedin.com/company/pwc/",
    "https://www.facebook.com/lifeatpwc/",
    "https://x.com/PwCUS",
    "https://www.youtube.com/user/pwcUS",
    "https://www.tiktok.com/@pwc_us",
    "https://instagram.com/lifeatpwc"
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "300 Madison Avenue",
    "addressLocality": "New York",
    "addressRegion": "NY",
    "postalCode": "10017-6204",
    "addressCountry": "US"
  },
  "telephone": "+1-646-471-3000",
  "areaServed": "US",
  "memberOf": {
    "@type": "Organization",
    "name": "PwC network",
    "url": "https://www.pwc.com"
  },
  "knowsAbout": [
    "audit and assurance",
    "consulting",
    "tax services",
    "AI and analytics",
    "cybersecurity and privacy",
    "sustainability and ESG",
    "deals and mergers and acquisitions",
    "cloud and digital transformation"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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