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Scanned
2026-10-28 19:51 UTC
Worker
🇪🇸 Madrid
Duration
2.0m
Vs prev
—

Audit overview

Compliance needs attention; the rest of the categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

5

High impact, low effort — start here.

Strategic

0

High impact, requires investment.

Nothing in this quadrant — good news.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Your mail setup has problems.

urbansavage.com fails 2 mail checks: DMARC policy is none — monitoring only, No SPF record found. This is the kind of misconfiguration that sends your mail to spam.

Get a full deliverability audit — €179, 48h →

Top Priorities (5)

Sorted by impact
Critical: 1

Cookie 'cart_currency' is missing the Secure flag

A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.

Security › Cookie Security
Critical: 2

Cookie 'localization' is missing the Secure flag

A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.

Security › Cookie Security
Critical: 3

Page weighs 8.9 MB (3.9 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 4

3 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
Critical: 5

8 button(s) with no accessible text

Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.

Accessibility › Link & Button Quality
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 19.0s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your user trust.
2 security gaps detected — browsers may warn visitors about your site.
Your LCP is 19.0s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
2 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$150 investment → $3,195/month returns + USD 157,500 risk avoided

Investment
$150
1.5 h · 4 findings
Monthly returns
$3,195
$38,339/yr
Payback
0.0 mo
+25459% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$100 → 0.0 mo payback · +38239% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

5 barrier(s) likely increasing bounce by ~28%.

Barriers
5
3 crit 2 warn
Bounce delta
+28pp
added vs baseline
Score
64
C
Speed
2
Trust
1
Usability
0
Content
1
Nav
1
  • Page takes 19.0s to load
    Users abandon at ~3s — you're 16.5s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 2.1s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 3 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • HSTS is enabled but max-age is short (7889238s)
    First-visit protection is in place, but browsers forget the policy sooner than recommended
    → Raise Strict-Transport-Security max-age to at least 31536000 (1 year)
  • No structured data
    No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices
    → Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$150 1.5 developer hours at $100/hr
Quick wins
$150 4 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$3,195 / month at risk ~$38,339 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy found (page links and common paths checked)
    CCPA/CPRA: USD 2,500 – USD 7,500
  • 2 advertising/retargeting trackers detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

Bounce-Rate Cost

$3,194 /mo

+27.5pp bounce · ~2,753 lost visitors/mo

CPC: USD 1.16

Bandwidth Waste

$0.99 /mo

12413.2 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~1.2 MB per page load
    Saves $0.99/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

30
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
86
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.05 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

19.02 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2.10 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.001

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

11.27 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

22.60 s

Desktop

83
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
88
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

698 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.18 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

190 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.002

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.28 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

3.89 s

Categories

8
Avg score 79.8

How you compare

Where this site stands against peers running the same stack.

Cart Functionality · 859 peers
You 80
·
Avg 76
At average
0 50 100
Compliance P6Security P82Accessibility P81Content P23Sustainability P63Performance P58SEO P56Infrastructure P56

Top 10% of Cart Functionality sites score 85+ on Compliance; you're at 64 — closing this gap is the highest-leverage improvement.

Better than 67% of Cart Functionality sites See full Cart Functionality benchmark →
Shopify · 233 peers
You 80
·
Avg 78
At average
0 50 100
Better than 43% of Shopify sites See full Shopify benchmark →

Technology stack

AOS, hosted on GoDaddy, with Cloudflare CDN

36 technologies detected 5 stack layers 4 with CPE identifier Enterprise

Stack Architecture

Analytics
American Express Apple Pay DoubleClick Floodlight Facebook Pixel 2.9.429 Google Ads Google Ads Conversion Tracking Google Analytics Google Pay Google Tag Manager Klaviyo Mastercard PayPal Shop Pay Visa
Ecommerce
Cart Functionality Shopify
Framework
AOS Facebook SDK Flickity Goober Google Search Console Google Workspace HSTS HTTP/3 Klaviyo Reviews LazySizes Okendo 2.19.0 Open Graph PhotoSwipe Priority Hints React core-js 3.37.0 jQuery 3.5.1
CDN
Cloudflare cdnjs
Hosting
GoDaddy

All Detected Technologies (36)

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories CDN Detected by BeaverCheck · Medium Evidence Script URL contains cdnjs.cloudflare.com: https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js
Categories Hosting Detected by BeaverCheck · Medium Evidence NS record: ns33.domaincontrol.com

Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.

Categories Ecommerce Website https://en.wikipedia.org/wiki/Shopping_cart_software Detected by BeaverCheck

Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.

Categories Ecommerce Website https://shopify.com Detected by BeaverCheck Evidence robots.txt Disallow pattern: /admin, robots.txt Disallow pattern: /cart, robots.txt Disallow pattern: /collections/

JavaScript library to animate elements on your page as you scroll.

Categories JavaScript libraries Website https://michalsnik.github.io/aos/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck Evidence Script URL contains connect.facebook.net: https://connect.facebook.net/signals/config/1307905182714280?v=2.9.429&r=stable&domain=urbansavage.com&hme=e7a5ac71fbf0293a48c0a6b6de35ad61286effa29f2279ff1fce9a756cccd512&ex_m=118%2C241%2C171%2C27%2C82%2C83%2C162%2C78%2C77%2C11%2C181%2C102%2C20%2C153%2C141%2C46%2C85%2C90%2C149%2C176%2C183%2C8%2C4%2C5%2C7%2C6%2C3%2C103%2C115%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C163%2C87%2C126%2C22%2C24%2C51%2C47%2C49%2C48%2C95%2C104%2C108%2C124%2C160%2C164%2C53%2C125%2C29%2C26%2C133%2C79%2C43%2C166%2C165%2C167%2C157%2C155%2C30%2C42%2C66%2C123%2C178%2C80%2C21%2C128%2C93%2C76%2C23%2C97%2C98%2C130%2C96%2C151%2C150%2C154%2C109%2C177%2C180%2C41%2C56%2C127%2C54%2C161%2C72%2C185%2C110%2C184%2C210%2C255%2C84%2C275%2C274%2C273%2C14%2C25%2C28%2C40%2C62%2C117%2C68%2C10%2C73%2C111%2C112%2C113%2C119%2C144%2C38%2C36%2C146%2C147%2C148%2C143%2C142%2C172%2C86%2C175%2C173%2C174%2C57%2C69%2C67%2C137%2C19%2C179%2C52%2C325%2C326%2C327%2C324%2C341%2C363%2C248%2C237%2C70%2C238%2C236%2C366%2C357%2C59%2C249%2C121%2C145%2C92%2C135%2C61%2C134%2C140%2C139%2C65%2C74%2C168%2C88%2C89%2C129%2C44%2C39%2C60%2C63%2C114%2C182%2C1%2C138%2C16%2C136%2C12%2C2%2C64%2C105%2C15%2C75%2C71%2C132%2C101%2C100%2C187%2C188%2C106%2C107%2C9%2C116%2C186%2C58%2C158%2C99%2C91%2C81%2C131%2C120%2C169%2C50%2C159%2C0%2C94%2C152%2C156%2C170%2C45%2C122%2C13%2C189

Flickity is a JavaScript slider library, built by David DeSandro of Metafizzy fame.

Categories JavaScript libraries Website https://flickity.metafizzy.co Detected by BeaverCheck

Goober is a minified CSS-in-JS styling solution.

Categories JavaScript libraries Website https://goober.js.org Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=NjAGZ1BI5S6ebXaN0w2Sw1NJ8OvZCvPc8vxTeeC9-xY
Categories Email Detected by BeaverCheck Evidence MX record: aspmx.l.google.com

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck

Klaviyo Reviews is a built-in product review offering for Shopify and WooCommerce by Klaviyo.

Categories Reviews Website https://www.klaviyo.com/product-reviews Detected by BeaverCheck

LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.

Categories JavaScript libraries, Performance Website https://github.com/aFarkas/lazysizes Detected by BeaverCheck

Okendo is a customer marketing platform with product ratings and reviews, customer photos and videos to help personalise experiences.

Categories Reviews, Shopify apps Website https://www.okendo.io Detected by BeaverCheck

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

PhotoSwipe is an open-source gallery to support JavaScript-based image zooming.

Categories Photo galleries, JavaScript libraries Website https://photoswipe.com Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck

React is an open-source JavaScript library for building user interfaces or UI components.

Categories JavaScript frameworks Website https://reactjs.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Categories JavaScript libraries Website https://github.com/zloirock/core-js Detected by BeaverCheck

jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.

Categories JavaScript libraries Website https://jquery.com Detected by BeaverCheck Evidence Script URL: https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

American Express, also known as Amex, facilitates electronic funds transfers throughout the world, most commonly through branded credit cards, debit cards and prepaid cards.

Categories Payment processors Website https://www.americanexpress.com Detected by BeaverCheck

Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.

Categories Payment processors Website https://www.apple.com/apple-pay Detected by BeaverCheck
Categories Advertising Website https://support.google.com/ds/answer/6029713?hl=en Detected by BeaverCheck

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Categories Analytics Website https://facebook.com Detected by BeaverCheck

Google Ads is an online advertising platform developed by Google.

Categories Advertising Website https://ads.google.com Detected by BeaverCheck

Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.

Categories Analytics Website https://support.google.com/google-ads/answer/1722022 Detected by BeaverCheck

Google Analytics is a free web analytics service that tracks and reports website traffic.

Categories Analytics Website https://google.com/analytics Detected by BeaverCheck

Google Pay is a digital wallet platform and online payment system developed by Google to power in-app and tap-to-pay purchases on mobile devices, enabling users to make payments with Android phones, tablets or watches.

Categories Payment processors Website https://pay.google.com Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtag/js?id=GT-5DCGKZM&cx=c&gtm=4e6ar0

Klaviyo is an email marketing platform for online businesses.

Categories Marketing automation Website https://www.klaviyo.com/ Detected by BeaverCheck Evidence Script URL contains static.klaviyo.com: https://static.klaviyo.com/onsite/js/runtime.17980081a7e98.js?cb=2

MasterCard facilitates electronic funds transfers throughout the world, most commonly through branded credit cards, debit cards and prepaid cards.

Categories Payment processors Website https://www.mastercard.com Detected by BeaverCheck

PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.

Categories Payment processors Website https://paypal.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.

Categories Payment processors Website https://shop.app Detected by BeaverCheck
Categories Payment processors Website https://www.visa.com Detected by BeaverCheck

Observations (4)

Shopify storefront detected

Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.

jQuery loaded alongside a modern framework

Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.

→ Performance

No build tool detected

A framework (AOS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

36 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

1 sprints · 2h total → projected A (90)

Sprint 1: Quick Wins

+10

Highest ROI — low effort, high impact

5 findings 2h → A (90)
  • · Page weighs 8.9 MB (3.9 MB transferred)
  • · Cookie 'cart_currency' is missing the Secure flag
  • · Cookie 'localization' is missing the Secure flag
  • · 3 link(s) with no accessible text
  • · 8 button(s) with no accessible text

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