Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

4 PASS 4 REVIEW 1 FIX

Image Optimization

Action

6 issues found across 57 images

FIX

6 issues found across 57 images

20 images significantly larger than display size

Resizing to display dimensions could save approximately 400 KB.

Got: ~400 KB wasted

47 images missing explicit width/height

Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.

53 below-fold images missing loading="lazy"

Lazy loading defers below-fold images, reducing initial page weight.

All 35 images use legacy formats (JPEG/PNG/GIF)

WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.

1 image(s) wider than 400px without srcset (no responsive serving)

These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://urbansavage.com/cdn/shop/files/ChatGPT_Image_Sep_25_2026_02_06_52_PM.png?v=1790363669.

4 image(s) rendered at a different aspect ratio than the source

The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://urbansavage.com/cdn/shop/files/US120_Black_Syrah_Berry_4_360x.jpg?v=1792674251, https://urbansavage.com/cdn/shop/files/US225_Orchid_1NEW_360x.jpg?v=1760306620, https://urbansavage.com/cdn/shop/files/US118_Glacier_3_360x.jpg?v=1792673901 (+1 more).

Links

200 links checked, 197 healthy, 3 broken

REVIEW

200 links checked, 197 healthy, 3 broken

197 of 200 links are healthy

Broken link: https://fonts.shopifycdn.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://maps.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://bcdn.starapps.studio/apps/vtk/urban-savage-active...

Found in <script src>. Returns HTTP 404.

Got: HTTP 404

200 total 196 healthy 3 broken 1 redirects

Broken Links (3)

Status	URL	Found in	Error
404	https://fonts.shopifycdn.com	`<link>`	Not Found
404	https://maps.gstatic.com	`<link>`	Not Found
404	https://bcdn.starapps.studio/apps/vtk/urban-savage...	`<script>`	Not Found

Redirects (1)

URL	Destination	Found in	Hops
https://ajax.googleapis.com	https://ajax.googleapis.com	`<link>`	0

200 https://instafeed.nfcube.com/cdn/3874c81dd96ad3f292a27a391f8... <script>

200 https://d3hw6dc1ow8pp2.cloudfront.net/reviewsWidget.min.js?s... <script>

200 https://www.googletagmanager.com/gtag/js?id=GT-5DCGKZM&cx=c&... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-K0DST65YM8&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-620267398&cx=... <script>

200 https://connect.facebook.net/signals/config/1307905182714280... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://urbansavage.com/cdn/s/trekkie.storefront.387430da591... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-53Q3RBW3 <script>

200 https://urbansavage.com/ <link>

200 https://cdn.shopify.com <link>

200 https://maps.googleapis.com <link>

200 https://urbansavage.com/cdn/shop/files/urban-savage_32x32.pn... <link>

200 https://urbansavage.com/cdn/shop/t/38/assets/theme.css?v=153... <link>

200 https://urbansavage.com/cdn/shop/t/38/assets/custom.css?v=11... <link>

200 https://urbansavage.com/cdn/shop/t/38/assets/vendor-scripts-... <script>

200 https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.m... <script>

200 https://urbansavage.com/cdn/shop/t/38/assets/flickity.pkgd.m... <script>

200 https://urbansavage.com/cdn/shop/t/38/assets/currency-flags.... <link>

200 https://d3hw6dc1ow8pp2.cloudfront.net/styles/main.min.css <link>

200 https://dov7r31oq5dkj.cloudfront.net/8c037cad-0eb5-4e1f-8eef... <link>

200 https://www.googletagmanager.com/gtag/js?id=AW-620267398 <script>

200 https://urbansavage.com/cdn/wpm/b264bf420w2e1681cap8d55857fm... <script>

200 https://urbansavage.com/cdn/shopifycloud/storefront/assets/s... <script>

200 https://urbansavage.com/web-pixels@264bf420w2e1681cap8d55857... <script>

200 https://static-tracking.klaviyo.com/onsite/js/fender_analyti... <script>

200 https://static-tracking.klaviyo.com/onsite/js/static.0d6d316... <script>

200 https://static.klaviyo.com/onsite/js/runtime.17980081a7e98.j... <script>

200 https://static.klaviyo.com/onsite/js/vendors~static~in_app_f... <script>

200 https://static.klaviyo.com/onsite/js/vendors~onsite-personal... <script>

200 https://static.klaviyo.com/onsite/js/vendors~reviews~in_app_... <script>

200 https://static.klaviyo.com/onsite/js/vendors~in_app_forms~si... <script>

200 https://static.klaviyo.com/onsite/js/default~in_app_forms~si... <script>

200 https://static.klaviyo.com/onsite/js/signup_forms.d8689ef544... <script>

200 https://static-tracking.klaviyo.com/onsite/js/post_identific... <script>

200 https://static-tracking.klaviyo.com/onsite/js/telemetry.b2a2... <script>

200 https://static.klaviyo.com/onsite/js/event_adapter.d5d17da8d... <script>

200 https://urbansavage.com/cdn/shopifycloud/storefront/assets/s... <script>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

200 https://urbansavage.com/cdn/shopifycloud/consent-tracking-ap... <script>

200 https://urbansavage.com/cdn/shopifycloud/checkout-web/assets... <link>

200 https://d3hw6dc1ow8pp2.cloudfront.net/modules/reviewsCarouse... <script>

200 https://instafeed.nfcube.com/cdn/instafeed-4.6.1.css <link>

200 https://urbansavage.com/cdn/shopifycloud/checkout-web/assets... <link>

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Rich Results Eligibility

Action

No JSON-LD found -- no rich-result eligibility

REVIEW

No JSON-LD found -- no rich-result eligibility

No JSON-LD structured data on the page

No `<script type="application/ld+json">` blocks found. Without structured data, search engines fall back to inferring page meaning from raw HTML -- which works but doesn't unlock SERP features (rich snippets, knowledge panel, FAQ accordion, breadcrumb trail). Adding even basic JSON-LD (Organization for the site identity, BreadcrumbList for navigation context) is a low-effort SEO win.

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

57/100

Site name appears as

Page title	Close dialog
og:site_name	Urban Savage
twitter:site	@
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: http://urbansavage.com/cdn/shop/files/logoNew_180x_2x_6cfa890d-73c6-4acc-b039-714d2a829190.png?v=1634309095

og:title is short (12 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 12 chars Expected: 25–60 chars

og:description is long (267 characters)

Descriptions over 200 characters may be truncated in social sharing previews.

Got: 267 chars Expected: 55–200 chars

URL: http://urbansavage.com/cdn/shop/files/logoNew_180x_2x_6cfa890d-73c6-4acc-b039-714d2a829190.png?v=1634309095

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 12 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 267 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars

Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

urbansavage.com

Urban Savage

Urban Savage unites high fashion + premium performance fabrics for an elevated active lifestyle. Michelle Kluz is the Founder of this brand that is anything but average. The brand was born in Sydney, Australia, grew up in Brooklyn, NY, and now calls Houston, TX home.

Preview quality · Twitter/X A · 90/100

Description will be truncated (267 chars / 200 max)

twitter:card — summary_large_image
twitter:title — Urban Savage
twitter:description — Urban Savage unites high fashion + premium performance fabrics for an elevated active lifestyle. Michelle Kluz is the...
twitter:image — falling back from og:image

Description will be truncated on Twitter/X (267 chars, max 200)
→ Tighten the description to ≤200 characters

URBANSAVAGE.COM

Urban Savage

Preview quality · Facebook A+ · 95/100

Description will be truncated (267 chars / 155 max)

og:title — Urban Savage
og:description — Urban Savage unites high fashion + premium performance fabrics for an elevated active lifestyle. Michelle Kluz is the...
og:image — http://urbansavage.com/cdn/shop/files/logoNew_180x_2x_6cfa890d-73c6-4acc-b039-714d2a829190.png?v=1634309095
og:type — website
og:url — https://urbansavage.com/
og:site_name — Urban Savage

Description will be truncated on Facebook (267 chars, max 155)
→ Tighten og:description to ≤155 characters
og:image is below recommended size (1200×628)
→ Upload an image ≥1200×630 for the large preview card

Urban Savage

urbansavage.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (267 chars / 150 max)

og:title — Urban Savage
og:description — Urban Savage unites high fashion + premium performance fabrics for an elevated active lifestyle. Michelle Kluz is the...
og:image — http://urbansavage.com/cdn/shop/files/logoNew_180x_2x_6cfa890d-73c6-4acc-b039-714d2a829190.png?v=1634309095

Description will be truncated on LinkedIn (267 chars, max 150)
→ Tighten og:description to ≤150 characters

urbansavage.com

Urban Savage

Preview quality · Slack A+ · 100/100

og:title — Urban Savage
og:description — Urban Savage unites high fashion + premium performance fabrics for an elevated active lifestyle. Michelle Kluz is the...
og:image — http://urbansavage.com/cdn/shop/files/logoNew_180x_2x_6cfa890d-73c6-4acc-b039-714d2a829190.png?v=1634309095

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description		—	—	—
twitter:image	⚠	—	—	—

A+

Open Graph / Twitter Card Depth

OG image dimensions and Twitter card configuration look healthy

PASS

OG image dimensions and Twitter card configuration look healthy

OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid

A+

Autoplay Media

No autoplay media on the page

PASS

No autoplay media on the page

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.