https://www.trustpilot.com
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
95
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
76 PASS
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.trustpilot.com
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://www.trustpilot.com Canonical https://www.trustpilot.com Match Self-referencing (correct) Target 200 ✓
A+Meta TagsTitle optimizedPASS
Meta Tags
Title optimized
Title optimized
Info::
Page title is set
Got: Trustpilot Reviews: Experience the power of customer reviews
Info::
Title length (60 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title
"Trustpilot Reviews: Experience the power of customer reviews"
60 characters Optimal ✓
Title: Trustpilot Reviews: Experience the power of customer reviews
H1: Discover, read, and write reviews
Match: Very different
Robots: Indexable (no restrictions)
Alignment helps users confirm they've reached the right page.
Why this matters
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
AContent Depth2607 words, Fairly DifficultPASS
Content Depth
2607 words, Fairly Difficult
2607 words, Fairly Difficult
Info::
Page has 2607 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Fairly Difficult (grade 8)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 8
Text-to-HTML Ratio
2% text 98% HTML
16 KB / 950 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links210 internal, 32 externalPASS
Internal Links
210 internal, 32 external
210 internal, 32 external
Info::
210 internal links (87%)
Info::
100% of links use descriptive anchor text
Info::
Page has 242 links — consider reducing
Info::
210 internal / 32 external links
Link Distribution
87% internal (210) 13% external (32)
Anchor Text Quality
242 Descriptive
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /categories | 3 |
| 2 | /blog | 2 |
| 3 | /writeareview | 2 |
| 4 | /users/connect?redirect=%2f&source_cta=header | 2 |
| 5 | reviews/69d3f73a08c829184ba6cfdb | 1 |
| 6 | reviews/69d3f69ea31158195274236c | 1 |
| 7 | reviews/69d3f6753962e6b50fa0b8e0 | 1 |
| 8 | review/truekind.com | 1 |
| 9 | reviews/69d3f74aa9f61406899087f1 | 1 |
| 10 | review/brightspeed.com | 1 |
Top External Domains
| Domain | Links |
|---|---|
| business.trustpilot.com | 9 |
| corporate.trustpilot.com | 8 |
| legal.trustpilot.com | 5 |
| apps.apple.com | 2 |
| help.trustpilot.com | 1 |
| www.facebook.com | 1 |
| x.com | 1 |
| businessapp.b2b.trustpilot.com | 1 |
| www.instagram.com | 1 |
| www.linkedin.com | 1 |
A+Image SEO205 images, 149 descriptive filenamesPASS
Image SEO
205 images, 149 descriptive filenames
205 images, 149 descriptive filenames
Info::
56 image(s) have hash/generic filenames
149 descriptive
0 hash-based
56 generic
205 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 66b688b8adcc08cf0a1f7150.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 5f79a5c72af0b7a6239e8b79.png | |||
| 46f4225b00006400050196c2-198x149-1x.jpg | generic | ✓ | 1 |
Current: 46f4225b00006400050196c2-198x149-1x.jpg Suggested: business-units.jpg | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f7041a47fae473c6632d.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 5c49f2ed259e1967bb89f79e.png | |||
| 47783f620000640005020f97-198x149-1x.jpg | generic | ✓ | 1 |
Current: 47783f620000640005020f97-198x149-1x.jpg Suggested: business-units.jpg | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f6938ee1017141cdfa33.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f6868ee10164a4cdfa24.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f65e2c7036634d8d1447.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 61b296a4aefb8f00131ef433.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 65072510dd1f40001220c794.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69b8785108458516bc2de5b6.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 551697640000ff0001b48e45.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f67d07ee8adbd51295c3.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f73007ee8a6a1e1296c3.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f66a2c7036104d8d145b.png | |||
| 4d0d051f00006400050e47c5-198x149-1x.jpg | generic | ✓ | 1 |
Current: 4d0d051f00006400050e47c5-198x149-1x.jpg Suggested: business-units.jpg | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f672e93210c203d429e8.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 5149a331000064000134db8f.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f7261a47fa1b91c6635d.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 67a7ade3960964dcf0cffca7.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f6cb2c70361afb8d14ee.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 649a31a5245323001252e2ed.png | |||
| 481735600000640005026f44-198x149-1x.jpg | generic | ✓ | 1 |
Current: 481735600000640005026f44-198x149-1x.jpg Suggested: business-units.jpg | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f68007ee8a85821295c6.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 6571da83d6ed9f001107e787.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 6404ed2de3b0b20012c6cfb1.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f7171a47fae967c6634d.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f7318ee101583fcdfb0b.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 641f3e6e33093800131d9964.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 6730ddb321b9d852565819e6.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 6738ff4907da6167b3f29653.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 671d1bb2bb43590a5155b9b1.png | |||
| 69381c03f444175f88991d6e-198x149-1x.jpg | generic | ✓ | 1 |
Current: 69381c03f444175f88991d6e-198x149-1x.jpg Suggested: business-units.jpg | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 63df77c49ee437001219a41a.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f6f91a47fa1267c6631f.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f6ac1a47fa2382c662ab.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f6482c7036727a8d1428.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f686e9321047c2d42a04.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f688e932107bb7d42a07.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 677cef5a1d0849257fb223a7.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f6a12c70367ee48d14a4.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 598c9c400000ff000aba12aa.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f71a07ee8ac38c1296a3.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f76b8ee101c4afcdfb4e.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f6421a47fa08abc6621c.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f71f07ee8a55a61296aa.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 5830b2f00000ff000a58ff11.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f66a8ee101eadccdfa06.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 5e8710b106a7ec5717d37855.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f6b98ee1017047cdfa6d.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 611ccdf45dace2001214a9a3.png | |||
| 51790799000064000528145f-198x149-1x.jpg | generic | ✓ | 1 |
Current: 51790799000064000528145f-198x149-1x.jpg Suggested: business-units.jpg | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 6146628c2f0bb900123ce343.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f6eb1a47fae006c6630f.png | |||
| 64x64.png | generic | ✓ | 1 |
Current: 64x64.png Suggested: 69d3f69c8ee1017aeccdfa40.png | |||
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup AuditPer-type completeness vs Schema.org requirements + rich-result eligibilityPASS
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
No structured data detected
Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.