Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
39/100
Site name appears as
| Page title | popcorn ratios, seasonings, and the perfect batch. | |
| og:site_name | PopNight | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes, apple-touch-icon + SVG
Social share image
0/20Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
86 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
234 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
Preview
popdel.com
PopNight – Movie-night done right — popcorn ratios, seasonings, and the perfect batch.
Movie-night guides plus free tools — popcorn yield calculator, oil & butter ratio calculator, batch calculator for guests, seasoning mix calculator, air popper vs oil comparison, and a calorie estimator — all in one place at PopNight.
Title will be truncated (90 chars / 70 max)
Description will be truncated (238 chars / 200 max)
- twitter:card — summary
- twitter:title — PopNight – Movie-night done right — popcorn ratios, seasonings, and the perfect batch.
- twitter:description — Movie-night guides plus free tools — popcorn yield calculator, oil & butter ratio calculator, batch calculator for gu...
- twitter:image — Add twitter:image — preview card without an image looks broken
Title will be truncated on Twitter/X (90 chars, max 70)
→ Shorten the title to ≤70 characters
Description will be truncated on Twitter/X (238 chars, max 200)
→ Tighten the description to ≤200 characters
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
POPDEL.COM
PopNight – Movie-night done right — popcorn ratios, seasonings, and the perfect batch.
Movie-night guides plus free tools — popcorn yield calculator, oil & butter ratio calculator, batch calculator for guests, seasoning mix calculator, air popper vs oil comparison, and a calorie estimator — all in one place at PopNight.
Title will be truncated (90 chars / 60 max)
Description will be truncated (238 chars / 155 max)
- og:title — PopNight – Movie-night done right — popcorn ratios, seasonings, and the perfect batch.
- og:description — Movie-night guides plus free tools — popcorn yield calculator, oil & butter ratio calculator, batch calculator for gu...
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — PopNight
Title will be truncated on Facebook (90 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (238 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
PopNight – Movie-night done right — popcorn ratios, seasonings, and the perfect batch.
popdel.com
Description will be truncated (238 chars / 150 max)
- og:title — PopNight – Movie-night done right — popcorn ratios, seasonings, and the perfect batch.
- og:description — Movie-night guides plus free tools — popcorn yield calculator, oil & butter ratio calculator, batch calculator for gu...
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (238 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
popdel.com
PopNight – Movie-night done right — popcorn ratios, seasonings, and the perfect batch.
Movie-night guides plus free tools — popcorn yield calculator, oil & butter ratio calculator, batch calculator for guests, seasoning mix calculator, air popper vs oil comparison, and a calorie estimator — all in one place at PopNight.
- og:title — PopNight – Movie-night done right — popcorn ratios, seasonings, and the perfect batch.
- og:description — Movie-night guides plus free tools — popcorn yield calculator, oil & butter ratio calculator, batch calculator for gu...
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths