Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

35/100

Site name appears as

Page title	DePaul University - Chicago, IL
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No social share image — shared links render as bare URLs
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
og:image missing
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

Action

145 links checked, 138 healthy, 3 broken

REVIEW

145 links checked, 138 healthy, 3 broken

138 of 145 links are healthy

Broken link: https://sgtm.depaul.edu/gtag/js?id=G-642L3PSQN8&cx=c&gtm=...

Found in <script src>. Returns HTTP 400.

Got: HTTP 400

Long redirect chain: https://maps.app.goo.gl/YMhJzc6ctzup86nA8 (3 hops)

Broken link: https://www.linkedin.com/school/depaul-university

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

Long redirect chain: https://www.alumni.depaul.edu/ (5 hops)

Long redirect chain: https://parents.depaul.edu/s/1906/23-parents/ho... (5 hops)

Long redirect chain: https://giving.depaul.edu/s/1906/19-giving/land... (5 hops)

Broken link: https://complaints.ibhe.org/

Found in <a href>. Get "https://complaints.ibhe.org/": context deadline exceeded

Got: unreachable

145 total 138 healthy 3 broken 4 redirects

Broken Links (3)

Status	URL	Found in	Error
400	https://sgtm.depaul.edu/gtag/js?id=G-642L3PSQN8&cx...	`<script>`	Bad Request
999	https://www.linkedin.com/school/depaul-university	`<a>`	HTTP 999
ERR	https://complaints.ibhe.org/	`<a>`	Get "https://complaints.ibhe.org/": cont...

Redirects (4)

URL	Destination	Found in	Hops
https://www.alumni.depaul.edu/	https://secure.alumni.depaul.edu/control...	`<a>`	5
https://parents.depaul.edu/s/1906/23-par...	https://parents.depaul.edu/s/1906/23-par...	`<a>`	5
https://ekze.fa.us2.oraclecloud.com/hcmU...	https://ekze.fa.us2.oraclecloud.com/hcmU...	`<a>`	0
https://giving.depaul.edu/s/1906/19-givi...	https://giving.depaul.edu/s/1906/19-givi...	`<a>`	5

200 https://edge-platform.sitecorecloud.io/v1/files/pages/styles... <link>

200 https://edge.sitecorecloud.io/depaulunived834-depaul9123-pro... <link>

200 https://www.depaul.edu <link>

200 https://depaul.edu/_next/static/css/88e4a41d76c321d3.css <link>

200 https://ct.pinterest.com/static/ct/token_create.js <script>

200 https://analytics.tiktok.com/i18n/pixel/static/identify_5cff... <script>

200 https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3... <script>

200 https://scripts.clarity.ms/0.8.59/clarity.js <script>

200 https://tr.snapchat.com/config/edu/2f350611-be83-4e74-b208-0... <script>

200 https://www.clarity.ms/tag/uet/25034493 <script>

200 https://s.pinimg.com/ct/lib/main.10d2511a.js <script>

200 https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=CRK9... <script>

200 https://sc-static.net/scevent.min.js <script>

200 https://connect.facebook.net/signals/config/2184913605104093... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://bat.bing.com/bat.js <script>

200 https://s.yimg.com/wi/ytc.js <script>

200 https://c.amazon-adsystem.com/aat/amzn.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://static.ads-twitter.com/uwt.js <script>

200 https://s.pinimg.com/ct/core.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-16672879264&c... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WC95XP4Q&gtg_... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-15624628&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-8928774&cx=c&... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-15194154&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-842031037&cx=... <script>

200 https://sgtm.depaul.edu/gtm.js?id=GTM-WC95XP4Q <script>

200 https://depaul.edu/_next/static/chunks/polyfills-42372ed1304... <script>

200 https://depaul.edu/_next/static/chunks/webpack-57afd8138a26e... <script>

200 https://depaul.edu/_next/static/chunks/framework-718211d7055... <script>

200 https://depaul.edu/_next/static/chunks/main-f4126c42c913d29a... <script>

200 https://depaul.edu/_next/static/chunks/pages/_app-c5a50d54c4... <script>

200 https://depaul.edu/_next/static/chunks/dc9bbfe9-088f873886f1... <script>

200 https://depaul.edu/_next/static/chunks/e9c2506b-681917e308d8... <script>

200 https://depaul.edu/_next/static/chunks/155e84d2-e59464db483b... <script>

200 https://depaul.edu/_next/static/chunks/c7e47101-5bea55a15b36... <script>

200 https://depaul.edu/_next/static/chunks/4799a7fb-c3df98d26fda... <script>

200 https://depaul.edu/_next/static/chunks/88131b38-c56b0bf6bd6d... <script>

200 https://depaul.edu/_next/static/chunks/d89f4e84-e33ecb64c614... <script>

200 https://depaul.edu/_next/static/chunks/50577595-855db110af3d... <script>

200 https://depaul.edu/_next/static/chunks/0f34fbf1-b0f0a4beed3f... <script>

200 https://depaul.edu/_next/static/chunks/4cce89e7-6dff7d4cb7b9... <script>

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

og:title is short (4 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 4 chars Expected: 25–60 chars

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

depaul.edu

Home

DePaul University in Chicago seeks positive career outcomes for students. Our Layered-Learning™ approach goes beyond the classroom and teaches real world skills.

Preview quality · Twitter/X F · 20/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — Add twitter:image — preview card without an image looks broken

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

DEPAUL.EDU

Home

DePaul University in Chicago seeks positive career outcomes for students. Our Layered-Learning™ approach goes beyond the classroom and teaches real world skills.

Preview quality · Facebook F · 30/100

Description will be truncated (163 chars / 155 max)

og:title — Home
og:description — DePaul University in Chicago seeks positive career outcomes for students. Our Layered-Learning™ approach goes beyond ...
og:image — Add og:image — preview card without an image looks broken
og:type — webpage
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (163 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Home

depaul.edu

Preview quality · LinkedIn D · 60/100

Description will be truncated (163 chars / 150 max)

og:title — Home
og:description — DePaul University in Chicago seeks positive career outcomes for students. Our Layered-Learning™ approach goes beyond ...
og:image — Add og:image — preview card without an image looks broken

Description will be truncated on LinkedIn (163 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

depaul.edu

Home

DePaul University in Chicago seeks positive career outcomes for students. Our Layered-Learning™ approach goes beyond the classroom and teaches real world skills.

Preview quality · Slack B · 80/100

og:title — Home
og:description — DePaul University in Chicago seeks positive career outcomes for students. Our Layered-Learning™ approach goes beyond ...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 47/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.