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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is long (186 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 186 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 186 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

alibaba.com

Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our award-winning International Trade Site. Import & Export on alibaba.com

No description

Preview quality · Twitter/X F · 15/100

Title will be truncated (186 chars / 70 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from <meta name=description>
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Title will be truncated on Twitter/X (186 chars, max 70)

    → Shorten the title to ≤70 characters

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

ALIBABA.COM

Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our award-winning International Trade Site. Import & Export on alibaba.com

No description

Preview quality · Facebook D · 50/100

Title will be truncated (186 chars / 60 max)

Description will be truncated (186 chars / 155 max)

  • og:title — Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our a...
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — site
  • og:url — https://www.alibaba.com
  • og:site_name — Alibaba

  • Title will be truncated on Facebook (186 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (186 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our award-winning International Trade Site. Import & Export on alibaba.com

alibaba.com

Preview quality · LinkedIn D · 50/100

Title will be truncated (186 chars / 120 max)

Description will be truncated (186 chars / 150 max)

  • og:title — Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our a...
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • Title will be truncated on LinkedIn (186 chars, max 120)

    → Shorten og:title to ≤120 characters

  • Description will be truncated on LinkedIn (186 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

alibaba.com

Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our award-winning International Trade Site. Import & Export on alibaba.com

No description

Preview quality · Slack B · 75/100
  • og:title — Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our a...
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 47/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

21/100

Site name appears as

Page titleAlibaba.com: Manufacturers, Suppliers, Exporters & Importers from the world's largest online B2B marketplace
og:site_nameAlibaba
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.alibaba.com/",
    "potentialAction": [
      {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://www.alibaba.com/showroom/{search_term_string}.html?src=googlesearchbox"
        },
        "query-input": "required name=search_term_string"
      }
    ]
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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