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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
1
REVIEW
4
PASS
4
INFO
0
Checks
9
4 PASS 4 REVIEW 1 FIX
D
Image Optimization
Action
3 issues found across 76 images
FIX
3 issues found across 76 images
Warning::
11 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
56 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
6 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Info::
og:title is long (86 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 86 chars Expected: 25–60 chars
Info::
og:description is long (207 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 207 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 86 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 207 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

simpleswap.io

SimpleSwap | Cryptocurrency Exchange | Easy way to swap BTC to ETH, XRP, LTC, EOS, XLM

SimpleSwap is a cryptocurrency exchange that allows to swap BTC and altcoins in an easy way. SimpleSwap supports 2800+ cryptocurrencies. Make Bitcoin to Ethereum, Litecoin crypto exchanges at the best rates!

Preview quality · Twitter/X A · 90/100

Title will be truncated (86 chars / 70 max)

Description will be truncated (207 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — SimpleSwap | Cryptocurrency Exchange | Easy way to swap BTC to ETH, XRP, LTC, EOS, XLM
  • twitter:description — SimpleSwap is a cryptocurrency exchange that allows to swap BTC and altcoins in an easy way. SimpleSwap supports 2800...
  • twitter:image — https://edge.simpleswap.io/images/meta/V1.png

  • Title will be truncated on Twitter/X (86 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (207 chars, max 200)

    → Tighten the description to ≤200 characters

SIMPLESWAP.IO

SimpleSwap | Cryptocurrency Exchange | Easy way to swap BTC to ETH, XRP, LTC, EOS, XLM

SimpleSwap is a cryptocurrency exchange that allows to swap BTC and altcoins in an easy way. SimpleSwap supports 2800+ cryptocurrencies. Make Bitcoin to Ethereum, Litecoin crypto exchanges at the best rates!

Preview quality · Facebook F · 45/100

Title will be truncated (86 chars / 60 max)

Description will be truncated (207 chars / 155 max)

  • og:title — SimpleSwap | Cryptocurrency Exchange | Easy way to swap BTC to ETH, XRP, LTC, EOS, XLM
  • og:description — SimpleSwap is a cryptocurrency exchange that allows to swap BTC and altcoins in an easy way. SimpleSwap supports 2800...
  • og:image — https://edge.simpleswap.io/images/meta/V1.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (86 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (207 chars, max 155)

    → Tighten og:description to ≤155 characters

SimpleSwap | Cryptocurrency Exchange | Easy way to swap BTC to ETH, XRP, LTC, EOS, XLM

simpleswap.io

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (207 chars / 150 max)

  • og:title — SimpleSwap | Cryptocurrency Exchange | Easy way to swap BTC to ETH, XRP, LTC, EOS, XLM
  • og:description — SimpleSwap is a cryptocurrency exchange that allows to swap BTC and altcoins in an easy way. SimpleSwap supports 2800...
  • og:image — https://edge.simpleswap.io/images/meta/V1.png

  • Description will be truncated on LinkedIn (207 chars, max 150)

    → Tighten og:description to ≤150 characters

simpleswap.io

SimpleSwap | Cryptocurrency Exchange | Easy way to swap BTC to ETH, XRP, LTC, EOS, XLM

SimpleSwap is a cryptocurrency exchange that allows to swap BTC and altcoins in an easy way. SimpleSwap supports 2800+ cryptocurrencies. Make Bitcoin to Ethereum, Litecoin crypto exchanges at the best rates!

Preview quality · Slack A+ · 100/100
  • og:title — SimpleSwap | Cryptocurrency Exchange | Easy way to swap BTC to ETH, XRP, LTC, EOS, XLM
  • og:description — SimpleSwap is a cryptocurrency exchange that allows to swap BTC and altcoins in an easy way. SimpleSwap supports 2800...
  • og:image — https://edge.simpleswap.io/images/meta/V1.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 82/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: json: cannot unmarshal array into Go value of type map[string]interface {}

JSON parse error: json: cannot unmarshal array into Go value of type map[string]interface {}

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : MobileApplication
0 properties Invalid
Invalid JSON: json: cannot unmarshal array into Go value of type map[string]interface {}
[
  {
    "@context": "https://schema.org",
    "@type": "MobileApplication",
    "name": "SimpleSwap: Crypto Coin Market",
    "operatingSystem": "iOS 15.1+, Android 6.0+",
    "applicationCategory": "FinanceApplication",
    "downloadUrl": [
      "https://apps.apple.com/gb/app/simpleswap-crypto-exchange/id1506038278",
      "https://play.google.com/store/apps/details?id=com.simpleswapapp"
    ],
    "offers": {
      "@type": "Offer",
      "price": "0",
      "priceCurrency": "USD"
    },
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": 4.7,
      "ratingCount": 1108
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "url": "https://simpleswap.io",
    "sameAs": [
      "https://x.com/SimpleSwap_io",
      "https://www.facebook.com/SimpleSwap.io",
      "https://www.youtube.com/c/SimpleSwap",
      "https://www.instagram.com/simpleswap.io",
      "https://www.threads.net/@simpleswap.io"
    ],
    "logo": "https://edge.simpleswap.io/images/media-kit/SimpleSwap-logo_Vert_Color.svg",
    "name": "SimpleSwap",
    "brand": "SimpleSwap",
    "description": "SimpleSwap is a cryptocurrency exchange that allows users to swap Bitcoin and altcoins easily. The platform supports over 1500 cryptocurrencies without requiring registration and offers both fixed and floating exchange rates.",
    "email": "support@simpleswap.io",
    "foundingDate": "2018-04-01",
    "areaServed": "Worldwide",
    "contactPoint": {
      "@type": "ContactPoint",
      "telephone": "24/7 Live Chat",
      "email": "support@simpleswap.io",
      "contactType": "Customer Support",
      "availableLanguage": "Multiple languages",
      "hoursAvailable": "24/7"
    }
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleEasy way to swap BTC to ETH, XRP, LTC, EOS, XLM
og:site_name—
twitter:site@SimpleSwap_io
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 0 schema type(s)
PASS
1 JSON-LD block(s) declaring 0 schema type(s)
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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