Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

51/100

Site name appears as

Page title	Filter Icon
og:site_name	Zebra Technologies
twitter:site	@ZebraTechnology
Organization.name	Zebra Technologies

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers multiple sizes

Social share image

0/20

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
No social share image — shared links render as bare URLs
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
og:image missing
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

og:title is long (61 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 61 chars Expected: 25–60 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 61 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

No image set

zebra.com

Zebra: A fundação mundial para operações inteligentes | Zebra

A Zebra capacita operações inteligentes para digitalizar, automatizar e aprimorar seus processos com computadores móveis, scanners, impressoras, RFID e muito mais.

Preview quality · Twitter/X C · 65/100

twitter:card — summary
twitter:title — Zebra: A fundação mundial para operações inteligentes | Zebra
twitter:description — A Zebra capacita operações inteligentes para digitalizar, automatizar e aprimorar seus processos com computadores móv...
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

ZEBRA.COM

Zebra: A fundação mundial para operações inteligentes | Zebra

A Zebra capacita operações inteligentes para digitalizar, automatizar e aprimorar seus processos com computadores móveis, scanners, impressoras, RFID e muito mais.

Preview quality · Facebook D · 55/100

Title will be truncated (65 chars / 60 max)

Description will be truncated (166 chars / 155 max)

og:title — Zebra: A fundação mundial para operações inteligentes | Zebra
og:description — A Zebra capacita operações inteligentes para digitalizar, automatizar e aprimorar seus processos com computadores móv...
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — https://www.zebra.com/content/zebra1/br/pt.html
og:site_name — Zebra Technologies

Title will be truncated on Facebook (65 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (166 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Zebra: A fundação mundial para operações inteligentes | Zebra

zebra.com

Preview quality · LinkedIn D · 60/100

Description will be truncated (166 chars / 150 max)

og:title — Zebra: A fundação mundial para operações inteligentes | Zebra
og:description — A Zebra capacita operações inteligentes para digitalizar, automatizar e aprimorar seus processos com computadores móv...
og:image — Add og:image — preview card without an image looks broken

Description will be truncated on LinkedIn (166 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

zebra.com

Zebra: A fundação mundial para operações inteligentes | Zebra

A Zebra capacita operações inteligentes para digitalizar, automatizar e aprimorar seus processos com computadores móveis, scanners, impressoras, RFID e muito mais.

Preview quality · Slack B · 80/100

og:title — Zebra: A fundação mundial para operações inteligentes | Zebra
og:description — A Zebra capacita operações inteligentes para digitalizar, automatizar e aprimorar seus processos com computadores móv...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 65/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Links

200 links checked, 200 healthy, 0 broken

PASS

200 links checked, 200 healthy, 0 broken

200 of 200 links are healthy

200 total 200 healthy

200 https://www.googletagmanager.com/gtag/js?id=G-6HBKMX7V92&l=g... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-8221410&l=gta... <script>

200 https://mktg.zebra.com/pdt.js <script>

200 https://fls.doubleclick.net/json?spot=8221410&src=&var=s_3_I... <script>

200 https://scripts.demandbase.com/73PwKbIO.min.js <script>

200 https://use.typekit.net/lmt3sxe.js <script>

200 https://stripes.zebra.com/site.js <script>

200 https://app.gatedcontent.com/scripts/67770621/app.js <script>

200 https://zebra.com/.rum/@adobe/helix-rum-js@%5E2/dist/micro.j... <script>

200 https://zebra.com/etc.clientlibs/zebra-web/clientlibs/client... <link>

200 https://www.zebra.com/us/en.html <link>

200 https://www.zebra.com/cn/zh.html <link>

200 https://www.zebra.com/gb/en.html <link>

200 https://www.zebra.com/de/de.html <link>

200 https://www.zebra.com/fr/fr.html <link>

200 https://www.zebra.com/it/it.html <link>

200 https://www.zebra.com/es/es.html <link>

200 https://www.zebra.com/pl/pl.html <link>

200 https://www.zebra.com/ru/ru.html <link>

200 https://www.zebra.com/tr/tr.html <link>

200 https://www.zebra.com/la/es.html <link>

200 https://www.zebra.com/br/pt.html <link>

200 https://www.zebra.com/ap/en.html <link>

200 https://www.zebra.com/kr/ko.html <link>

200 https://www.zebra.com/jp/ja.html <link>

200 https://zebra.com/etc.clientlibs/zebra-web/clientlibs/client... <link>

200 https://zebra.com/etc.clientlibs/zebra-web/clientlibs/client... <script>

200 https://zebra.com/etc.clientlibs/zebra-web/clientlibs/client... <link>

200 https://app.gatedcontent.com/assets/js/countries.js <script>

200 https://app.gatedcontent.com/styles/67770621/app.css <link>

200 https://cdn.cookielaw.org/scripttemplates/otSDKStub.js <script>

200 https://cdn.evgnet.com/beacon/zebra/engage/scripts/evergage.... <script>

200 https://assets.adobedtm.com/f4072c74f4f2/b25370a5d269/launch... <script>

200 https://storage.googleapis.com/rscec/ec/zebra.js <script>

200 https://assets.adobedtm.com/f4072c74f4f2/b25370a5d269/24300b... <script>

200 https://connect.facebook.net/signals/config/1367227660441670... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://assets.adobedtm.com/f4072c74f4f2/b25370a5d269/24300b... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-15056454&l=gt... <script>

200 https://cdn.cookielaw.org/scripttemplates/6.37.0/otBannerSdk... <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

2 JSON-LD block(s) found — structured data is well configured.

PASS

2 JSON-LD block(s) found — structured data is well configured.

2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : BreadcrumbList

3 properties Valid

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Página inicial da região LATAM Global",
      "item": "https://www.zebra.com/content/zebra1/br/pt.html"
    }
  ]
}

Block 2 : Organization

11 properties Valid

{
  "@context": "http://schema.org",
  "@id": "https://www.zebra.com/#organization",
  "@type": "Organization",
  "name": "Zebra Technologies",
  "alternateName": "Zebra",
  "url": "https://www.zebra.com/",
  "logo": "https://www.zebra.com/content/experience-fragments/zebra1/us/en/header/master/_jcr_content/root/image.coreimg.svg/1757099569592/zebra-logo-horizontal.svg",
  "foundingDate": "1969",
  "founders": [
    {
      "@type": "Person",
      "name": "Ed Kaplan"
    },
    {
      "@type": "Person",
      "name": "Gerhard Cless"
    }
  ],
  "sameAs": [
    "https://www.wikidata.org/wiki/Q2443609",
    "https://www.youtube.com/c/ZebraTechnologiesGlobal",
    "https://www.linkedin.com/company/zebra-technologies",
    "https://www.facebook.com/ZebraTechnologiesGlobal/",
    "https://x.com/ZebraTechnology "
  ],
  "employee": {
    "@type": "Person",
    "name": "Bill Burns",
    "jobTitle": "Chief Executive Officer"
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.