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https://mac.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

79/100

Site name appears as

Page titleApple
og:site_nameApple
twitter:site@Apple
Organization.nameApple

Consistent

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + tel link

Findings

  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.apple.com/assets-www/en_WW/mac/05_og/mac_og_9c1c26340.png
Info::
og:title is short (3 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 3 chars Expected: 25–60 chars
URL: https://www.apple.com/assets-www/en_WW/mac/05_og/mac_og_9c1c26340.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 3 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

mac.com

Mac

The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Studio.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

MAC.COM

Mac

The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Studio.

Preview quality · Facebook A+ · 100/100
  • og:title — Mac
  • og:description — The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Neo, MacBook Air, MacBook Pro...
  • og:image — https://www.apple.com/assets-www/en_WW/mac/05_og/mac_og_9c1c26340.png
  • og:type — website
  • og:url — https://www.apple.com/mac/
  • og:site_name — Apple

Mac

mac.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Mac
  • og:description — The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Neo, MacBook Air, MacBook Pro...
  • og:image — https://www.apple.com/assets-www/en_WW/mac/05_og/mac_og_9c1c26340.png

mac.com

Mac

The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Studio.

Preview quality · Slack A+ · 100/100
  • og:title — Mac
  • og:description — The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Neo, MacBook Air, MacBook Pro...
  • og:image — https://www.apple.com/assets-www/en_WW/mac/05_og/mac_og_9c1c26340.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "Brand" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : Organization
9 properties Valid
{
  "@context": "https://schema.org",
  "@id": "https://www.apple.com/#organization",
  "@type": "Organization",
  "name": "Apple",
  "url": "https://www.apple.com/",
  "logo": "https://www.apple.com/ac/structured-data/images/knowledge_graph_logo.png?202110180743",
  "subOrganization": {
    "@type": "Organization",
    "name": "Apple Support",
    "url": "https://support.apple.com",
    "@id": "https://support.apple.com/#organization"
  },
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+1-800-692-7753",
      "contactType": "sales",
      "areaServed": "US"
    },
    {
      "@type": "ContactPoint",
      "telephone": "+1-800-275-2273",
      "contactType": "technical support",
      "areaServed": "US",
      "availableLanguage": [
        "EN",
        "ES"
      ]
    },
    {
      "@type": "ContactPoint",
      "telephone": "+1-800-275-2273",
      "contactType": "customer support",
      "areaServed": "US",
      "availableLanguage": [
        "EN",
        "ES"
      ]
    }
  ],
  "sameAs": [
    "http://www.wikidata.org/entity/Q312",
    "https://www.youtube.com/user/Apple",
    "https://www.linkedin.com/company/apple",
    "https://www.facebook.com/Apple",
    "https://www.twitter.com/Apple"
  ]
}
Block 2 : Brand
8 properties Valid
{
  "@context": "https://schema.org",
  "@id": "https://www.apple.com/mac/#brand",
  "@type": "Brand",
  "url": "https://www.apple.com/mac/",
  "name": "Mac",
  "description": "The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Studio.",
  "mainEntityOfPage": "https://www.apple.com/mac/",
  "image": "https://www.apple.com/assets-www/en_WW/mac/05_og/mac_og_9c1c26340.png"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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