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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
63
GRADE
D
FIX
4
REVIEW
6
PASS
3
INFO
0
Checks
13
3 PASS 6 REVIEW 4 FIX
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set Dark theme-color Not set CSS indicators Not detected

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found Inline @media print Not detected
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
1 navigation landmark(s) detected
Info::
Hamburger menu detected (responsive design)
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation 1 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
2 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
C
Landmark Structure
Action
5 landmarks
REVIEW
5 landmarks
Critical::
No <main> landmark found
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Info::
1 <nav> landmark(s) found
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER header NAV "Navigation Bar" MAIN (missing!) CONTENTINFO footer

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

Why this matters

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Learn more

The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.

Source: WAI-ARIA / WCAG 2.4.1

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

B
Form Accessibility
2 of 2 controls have issues
REVIEW
2 of 2 controls have issues
Warning::
2 control(s) rely on placeholder only
Placeholder text disappears on focus and is not a reliable label.
Got: <input type="search" name="phrase" id="pv-search-nav">; <input type="search" name="phrase" id="pv-search-nav">
2 controls
0 labeled
2 placeholder only
0 unlabeled
ControlTypeLabelMethod
#pv-search-navsearch(Search)placeholder only
#pv-search-navsearch(Search)placeholder only

Placeholder text disappears on focus and is not a reliable label.

<input type="search" name="phrase" id="pv-search-nav">; <input type="search" name="phrase" id="pv-search-nav">

Why this matters

Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.

Learn more

Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).

Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman

B
404 Error Page
HTTP 404, custom page
REVIEW
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
Info::
Navigation links present on 404 page
404 Page Quality Custom 404 Page
Status Code HTTP 404 Page Title That shouldn't have happened. Custom Styling Navigation Homepage Link Search Form
B
Favicon & Branding
17 icon(s) detected
REVIEW
17 icon(s) detected
Info::
favicon.ico present at site root
Info::
HTML icon links detected
Info::
Apple touch icon present
Info::
Multiple icon sizes detected
favicon.ico Present
PNG Icons Present
Apple Touch Present
SVG Favicon Missing
Manifest Icons Missing
Multiple Sizes Present
C
Color Contrast (Screenshot)
Action
20 text elements analyzed, 20 fail WCAG AA
REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

0 pass 20 fail WCAG AA
h1 Watch movies, series, and more
1.32:1
#000000
on
#222222
needs 3.0:1 (large text)
32px · bottom of viewport
title Prime Video: Watch movies, TV shows, spo…
1.03:1
#000000
on
#00050D
needs 4.5:1 (normal text)
16px · top of page (header area)
span Menu
1.06:1
#000000
on
#060B12
needs 4.5:1 (normal text)
16px · top of page (header area)
label Browse
1.22:1
#000000
on
#07193E
needs 4.5:1 (normal text)
16px · top of page (header area) · over background image/gradient
span Home
1.13:1
#000000
on
#09122A
needs 4.5:1 (normal text)
16px · top of page (header area)
span Movies
1.13:1
#000000
on
#0A112C
needs 4.5:1 (normal text)
16px · above the fold
span TV shows
1.14:1
#000000
on
#0B122D
needs 4.5:1 (normal text)
16px · above the fold
span Sports
1.15:1
#000000
on
#0C132D
needs 4.5:1 (normal text)
16px · above the fold
span News
1.10:1
#000000
on
#080E22
needs 4.5:1 (normal text)
16px · above the fold
span Live TV
1.02:1
#000000
on
#01040B
needs 4.5:1 (normal text)
16px · above the fold
label Subscriptions
1.03:1
#000000
on
#00050D
needs 4.5:1 (normal text)
16px · above the fold
span Browse all
1.03:1
#000000
on
#00050D
needs 4.5:1 (normal text)
16px · above the fold
span Home
1.03:1
#000000
on
#00050D
needs 4.5:1 (normal text)
16px · above the fold
span Movies
1.03:1
#000000
on
#00050D
needs 4.5:1 (normal text)
16px · above the fold
span TV shows
1.03:1
#000000
on
#00050D
needs 4.5:1 (normal text)
16px · mid-page
span Sports
1.03:1
#000000
on
#00050D
needs 4.5:1 (normal text)
16px · mid-page
span News
1.03:1
#000000
on
#00050D
needs 4.5:1 (normal text)
16px · mid-page
span Live TV
1.03:1
#000000
on
#00050D
needs 4.5:1 (normal text)
16px · mid-page
span Subscriptions
1.03:1
#000000
on
#00050D
needs 4.5:1 (normal text)
16px · mid-page
button Clear
1.03:1
#000000
on
#00050D
needs 4.5:1 (normal text)
16px · mid-page

1 contrast failures on background images/gradients

These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.

Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 Watch movies, series…1.32:13.0:1
#000000
#222222
Fail
title Prime Video: Watch m…1.03:14.5:1
#000000
#00050D
Fail
span Menu1.06:14.5:1
#000000
#060B12
Fail
label Browse1.22:14.5:1
#000000
#07193E
Fail
span Home1.13:14.5:1
#000000
#09122A
Fail
span Movies1.13:14.5:1
#000000
#0A112C
Fail
span TV shows1.14:14.5:1
#000000
#0B122D
Fail
span Sports1.15:14.5:1
#000000
#0C132D
Fail
span News1.10:14.5:1
#000000
#080E22
Fail
span Live TV1.02:14.5:1
#000000
#01040B
Fail
label Subscriptions1.03:14.5:1
#000000
#00050D
Fail
span Browse all1.03:14.5:1
#000000
#00050D
Fail
span Home1.03:14.5:1
#000000
#00050D
Fail
span Movies1.03:14.5:1
#000000
#00050D
Fail
span TV shows1.03:14.5:1
#000000
#00050D
Fail
span Sports1.03:14.5:1
#000000
#00050D
Fail
span News1.03:14.5:1
#000000
#00050D
Fail
span Live TV1.03:14.5:1
#000000
#00050D
Fail
span Subscriptions1.03:14.5:1
#000000
#00050D
Fail
button Clear1.03:14.5:1
#000000
#00050D
Fail

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A+
Heading Hierarchy
1 headings
PASS
1 headings
Info::
Single H1 present
  • H1 Watch movies, series, and more
A+
Alt Text Quality
All 4 images OK
PASS
All 4 images OK
Info::
3 decorative image(s) correctly marked
Info::
1 image(s) with good alt text
4 images 1 good alt text 3 decorative
All images have appropriate alt text.
A+
Lighthouse Accessibility Audits
Score 98/100 — 1 failing, 23 passed
PASS
98

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Best practices

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html.a-touch html.a-touch

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Deprecated ARIA roles were not used
Elements with visible text labels have matching accessible names.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Form elements have associated labels
Links are distinguishable without relying on color.
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
No element has a `[tabindex]` value greater than 0
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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