Content - https://linux.com BeaverCheck Audit

D

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page title	News For Open Source Professionals
og:site_name	Linux.com
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

Brand name differs across channels — users see inconsistent identity
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
No Organization schema — Google can't render your logo in the knowledge panel
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C

Links

Action

116 links checked, 111 healthy, 5 broken

REVIEW

116 links checked, 111 healthy, 5 broken

111 of 116 links are healthy

Broken link: https://fonts.googleapis.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.linux.com/wp-json/oembed/1.0/embed?url=https%...

Found in <link href>. Returns HTTP 401.

Got: HTTP 401

Broken link: https://www.linux.com/wp-json/oembed/1.0/embed?url=https%...

Found in <link href>. Returns HTTP 401.

Got: HTTP 401

Broken link: https://www.linux.com/wp-json/

Found in <link href>. Returns HTTP 401.

Got: HTTP 401

Broken link: https://www.linux.com/wp-json/wp/v2/pages/576840

Found in <link href>. Returns HTTP 401.

Got: HTTP 401

116 total 111 healthy 5 broken

Broken Links (7)

Status	URL	Found in	Error
404	https://fonts.googleapis.com	`<link>`	Not Found
401	https://www.linux.com/wp-json/oembed/1.0/embed?url...	`<link>`	Unauthorized
401	https://www.linux.com/wp-json/oembed/1.0/embed?url...	`<link>`	Unauthorized
401	https://www.linux.com/wp-json/	`<link>`	Unauthorized
401	https://www.linux.com/wp-json/wp/v2/pages/576840	`<link>`	Unauthorized
403	https://www.linux.com/xmlrpc.php	`<link>`	Forbidden
403	https://www.linux.com/xmlrpc.php?rsd	`<link>`	Forbidden

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-1032976986&cx... <script>

200 https://pagead2.googlesyndication.com/pagead/managed/js/adse... <script>

200 https://js.driftt.com/include/1777104600000/zxhkzyedc2xb.js <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-RJHFVBNKK7&cx=... <script>

200 https://js.usemessages.com/conversations-embed.js <script>

200 https://js.hs-banner.com/8112310.js <script>

200 https://js.hs-analytics.net/analytics/1777104300000/8112310.... <script>

200 https://js.hubspot.com/web-interactives-embed.js <script>

200 https://js.hsadspixel.net/pixels.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-NXGNZW <script>

200 https://www.linux.com/wp-content/uploads/2019/08/favicon-300... <link>

200 https://www.linux.com/ <link>

200 https://www.linux.com/feed/ <link>

200 https://www.linux.com/wp-content/plugins/profile-builder/add... <link>

200 https://www.linux.com/wp-content/plugins/td-composer/td-mult... <link>

200 https://fonts.googleapis.com/css?family=Open+Sans%3A400%2C60... <link>

200 https://www.linux.com/wp-content/themes/Newspaper/style.css?... <link>

200 https://www.linux.com/wp-content/themes/Newspaper-child/styl... <link>

200 https://www.linux.com/wp-content/plugins/td-composer/legacy/... <link>

200 https://www.linux.com/wp-content/plugins/td-standard-pack/Ne... <link>

200 https://www.linux.com/wp-content/plugins/profile-builder/ass... <link>

200 https://www.linux.com/wp-includes/js/jquery/jquery.min.js?ve... <script>

200 https://www.linux.com/wp-includes/js/jquery/jquery-migrate.m... <script>

200 https://js.hs-scripts.com/8112310.js <script>

200 https://linux.com/wp-content/themes/Newspaper/images/icons/n... <link>

200 https://lfx-segment.platform.linuxfoundation.org/latest/lfx-... <script>

200 https://www.linux.com/wp-includes/js/wp-emoji-release.min.js... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-1032976986 <script>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

200 https://twitter.com/linuxdotcom <a>

200 https://linux.com/ <a>

200 https://www.linux.com/topic/ai-ml/ <a>

200 https://www.linux.com/topic/cloud/ <a>

200 https://www.linux.com/topic/desktop/ <a>

200 https://www.linux.com/topic/embedded-iot/ <a>

200 https://www.linux.com/topic/governance/ <a>

200 https://www.linux.com/topic/hardware/ <a>

200 https://www.linux.com/topic/linux/ <a>

200 https://www.linux.com/topic/networking/ <a>

200 https://www.linux.com/topic/open-source/ <a>

B

Structured Data

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing required property "url" for WebSite

The "url" property is required for the WebSite schema type.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

2 properties Valid

Missing required property: name

Missing required property: url

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.linux.com/#website",
      "url": "https://www.linux.com/",
      "name": "Linux.com",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www.linux.com/?s={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.linux.com/#webpage",
      "url": "https://www.linux.com/",
      "inLanguage": "en-US",
      "name": "Linux.com - News For Open Source Professionals",
      "isPartOf": {
        "@id": "https://www.linux.com/#website"
      },
      "datePublished": "2019-08-15T19:13:21-07:00",
      "dateModified": "2025-12-15T19:07:02-08:00",
      "description": "Linux.com is the go-to resource for open source professionals to learn about the latest in Linux and open source technology, careers, best practices, and industry trends. Get news, information, and tutorials to help advance your next project or career \u2013 or just to simply stay informed."
    }
  ]
}

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:description is long (286 characters)

Descriptions over 200 characters may be truncated in social sharing previews.

Got: 286 chars Expected: 55–200 chars

URL: 286 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars

Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

linux.com

Linux.com - News For Open Source Professionals

Linux.com is the go-to resource for open source professionals to learn about the latest in Linux and open source technology, careers, best practices, and industry trends. Get news, information, and tutorials to help advance your next project or career – or just to simply stay informed.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (288 chars / 200 max)

twitter:card — summary_large_image
twitter:title — Linux.com - News For Open Source Professionals
twitter:description — Linux.com is the go-to resource for open source professionals to learn about the latest in Linux and open source tech...
twitter:image — https://www.linux.com/wp-content/uploads/2019/08/ldc_social.jpg

Description will be truncated on Twitter/X (288 chars, max 200)
→ Tighten the description to ≤200 characters

LINUX.COM

Linux.com - News For Open Source Professionals

Linux.com is the go-to resource for open source professionals to learn about the latest in Linux and open source technology, careers, best practices, and industry trends. Get news, information, and tutorials to help advance your next project or career – or just to simply stay informed.

Preview quality · Facebook A+ · 95/100

Description will be truncated (288 chars / 155 max)

og:title — Linux.com - News For Open Source Professionals
og:description — Linux.com is the go-to resource for open source professionals to learn about the latest in Linux and open source tech...
og:image — https://www.linux.com/wp-content/uploads/2019/08/ldc_social.jpg
og:type — website
og:url — https://www.linux.com/
og:site_name — Linux.com

Description will be truncated on Facebook (288 chars, max 155)
→ Tighten og:description to ≤155 characters

Linux.com - News For Open Source Professionals

linux.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (288 chars / 150 max)

og:title — Linux.com - News For Open Source Professionals
og:description — Linux.com is the go-to resource for open source professionals to learn about the latest in Linux and open source tech...
og:image — https://www.linux.com/wp-content/uploads/2019/08/ldc_social.jpg

Description will be truncated on LinkedIn (288 chars, max 150)
→ Tighten og:description to ≤150 characters

linux.com

Linux.com - News For Open Source Professionals

Linux.com is the go-to resource for open source professionals to learn about the latest in Linux and open source technology, careers, best practices, and industry trends. Get news, information, and tutorials to help advance your next project or career – or just to simply stay informed.

Preview quality · Slack A+ · 100/100

og:title — Linux.com - News For Open Source Professionals
og:description — Linux.com is the go-to resource for open source professionals to learn about the latest in Linux and open source tech...
og:image — https://www.linux.com/wp-content/uploads/2019/08/ldc_social.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—