Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 1 REVIEW 2 FIX

Open Graph

Action

No Open Graph tags found — social sharing previews will be generic.

FIX

No Open Graph tags found — social sharing previews will be generic.

No Open Graph meta tags found

Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Why this matters

Without Open Graph tags, social shares show a broken or empty preview card.

Learn more ▾

When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.

Source: Open Graph Protocol

Preview

No image set

wri.org

No title set

No description

Preview quality · Twitter/X F · 20/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from <title>
twitter:description — falling back from <meta name=description>
twitter:image — Add twitter:image — preview card without an image looks broken

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

WRI.ORG

No title set

No description

Preview quality · Facebook F · 10/100

og:title — falling back from <title>
og:description — falling back from <meta name=description>
og:image — Add og:image — preview card without an image looks broken
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

No title set

wri.org

Preview quality · LinkedIn D · 55/100

og:title — falling back from <title>
og:description — falling back from <meta name=description>
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

wri.org

No title set

No description

Preview quality · Slack C · 70/100

og:title — falling back from <title>
og:description — falling back from <meta name=description>
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 38/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title		⚠	⚠	⚠
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

22/100

Site name appears as

Page title	Click to see more
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

4/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No social share image — shared links render as bare URLs
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
og:title missing
og:image missing
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Structured Data

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing required property "url" for WebSite

The "url" property is required for the WebSite schema type.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

2 properties Valid

Missing required property: name

Missing required property: url

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.wri.org/",
      "name": "World Resources Institute",
      "url": "https://www.wri.org/",
      "publisher": {
        "@type": "Organization",
        "@id": "https://www.wri.org/",
        "name": "World Resource Institute",
        "url": "https://www.wri.org/",
        "sameAs": [
          "http://www.facebook.com/pages/World-Resources-Institute/61863318139",
          "http://twitter.comworldresources",
          "http://www.youtube.com/WorldResourcesInst",
          "https://www.linkedin.com/company/world-resources-institute/"
        ],
        "logo": {
          "@type": "ImageObject",
          "representativeOfPage": "True",
          "url": "https://www.wri.org/profiles/contrib/wri_sites/themes/custom/ts_wrin/logo.png",
          "width": "150",
          "height": "53"
        }
      }
    }
  ]
}

Links

153 links checked, 151 healthy, 2 broken

PASS

153 links checked, 151 healthy, 2 broken

151 of 153 links are healthy

Broken link: https://wri.org/resources/type/initiatives-30003

Found in <a href>. Returns HTTP 403.

Got: HTTP 403

Broken link: https://wri.org/resources/type/insights-50

Found in <a href>. Returns HTTP 403.

Got: HTTP 403

153 total 148 healthy 2 broken 3 redirects

Broken Links (2)

Status	URL	Found in	Error
403	https://wri.org/resources/type/initiatives-30003	`<a>`	Forbidden
403	https://wri.org/resources/type/insights-50	`<a>`	Forbidden

Redirects (3)

URL	Destination	Found in
https://wri.org/forests	https://wri.org/forests	`<a>`
https://wri.org/economics	https://wri.org/economics	`<a>`
https://wri.org/business	https://wri.org/business	`<a>`

200 https://scripts.clarity.ms/0.8.60-beta/clarity.js <script>

200 https://matomo.wri.org/matomo.js <script>

200 https://www.clarity.ms/tag/l8htb3wd4l?ref=gtm2 <script>

200 https://engage.wri.org/app.js <script>

200 https://wri.org/wridata/?id=AW-1037792155&cx=c&gtm=4e64h1 <script>

200 https://wri.org/wridata/?id=G-LM9LVY10E1&cx=c&gtm=4e64h1 <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WGH5WB9&gtg_h... <script>

200 https://wri.org/wridata/?id=AW-11414847197&cx=c&gtm=4e64h1 <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WGH5WB9 <script>

200 https://wri.org/wridata/ <script>

200 https://cmp.osano.com/AzyfddTRtqi1560Dk/2f1a8361-e0bc-41c3-b... <script>

200 https://www.wri.org/ <link>

200 https://wri.org/sites/default/files/favicon.ico <link>

200 https://wri.org/sites/default/files/css/css_ovOMqoEvPS9YjEZL... <link>

200 https://wri.org/sites/default/files/css/css_5ckqbyBmWm7GNuXH... <link>

200 https://use.typekit.net/xrt8xkt.css <link>

200 https://wri.org/sites/default/files/css/css_H68TGhtCAZYmEbxE... <link>

200 https://wri.org/sites/default/files/css/css_bTkVMkaawySJV4M_... <link>

200 https://wri.org/sites/default/files/js/js_QuE5qXLihcnjNRVwuw... <script>

200 https://plausible.io/js/script.tagged-events.pageview-props.... <script>

200 https://cdn.usefathom.com/script.js <script>

200 https://cdn.rudderlabs.com/v3/modern/rsa.min.js <script>

200 https://accounts-api-us.ortto.app/-/settings/custom-fonts.cs... <link>

200 https://fonts.googleapis.com/css2?family=Crete+Round:ital,wg... <link>

200 https://www.wri.org/about/privacy-policy <a>

200 https://wri.org/accessibility <a>

200 https://wri.org/ <a>

200 https://wri.org/sites/default/files/nav_logo_white_0.svg <img>

200 https://wri.org/sites/default/files/nav_logo_color_0.svg <img>

200 https://wri.org/research <a>

200 https://wri.org/data <a>

200 https://wri.org/initiatives <a>

200 https://wri.org/insights <a>

200 https://wri.org/our-approach <a>

200 https://wri.org/our-work <a>

200 https://giving.wri.org/campaign/694046/donate <a>

200 https://wri.org/news <a>

200 https://wri.org/resources <a>

200 https://www.wri.org/about/experts-staff <a>

200 https://wri.org/events <a>

200 https://wri.org/careers <a>

200 https://wri.org/donate <a>

200 https://wri.org/africa <a>

200 https://wri.org/asia <a>

200 https://wri.org/wri-europe <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.