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https://thedrum.com

Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
66
GRADE
D
FIX
5
REVIEW
3
PASS
5
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
82
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
92
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
62
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.25 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.60 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

59 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.001

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.28 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

8.37 s

Page Load Progression

695 ms
1.4 s
2.1 s
2.8 s
3.5 s
4.2 s
4.9 s
5.6 s
Checks
15
5 PASS 3 REVIEW 5 FIX
F
Page Weight Budget
Action
13.5 MB transferred, 237 requests
FIX
13.5 MB transferred, 237 requests
Critical::
Page weighs 21.8 MB (13.5 MB transferred)
Warning::
Images are 10.1 MB — compress or use modern formats
Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.
Got: 10.1 MB
Warning::
JavaScript is 2.3 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 2.3 MB
Info::
Fonts are 376 KB — consider subsetting or using system fonts
Subset fonts to include only used characters, or switch to system font stacks.
Got: 376 KB
Info::
CSS is 368 KB — consider purging unused styles
Remove unused CSS rules with tools like PurgeCSS to reduce stylesheet size.
Got: 368 KB
Warning::
237 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 2.8 g CO2 per page load
13.5 MB / 2.4 MB budget
13.5 MB transferred
237 requests
2.8 g CO2 per page load
Images 10.1 MiB 75%
JavaScript 2.3 MiB 17%
Fonts 375.7 KiB 3%
CSS 368.4 KiB 3%
Other 77.2 KiB 1%
HTML 72.8 KiB 1%
Other 70.2 KiB 1%
Other 43.0 KiB 0%
Other 1.1 KiB 0%
Other 1015 B 0%
Other 549 B 0%
0 2.4 MB 4.9 MB
Over budget

Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.

Why this matters

Image bandwidth is high — modern formats (WebP/AVIF) and resizing typically cut it 50%+.

Source: web.dev

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Subset fonts to include only used characters, or switch to system font stacks.

Why this matters

Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).

Source: web.dev font loading

Remove unused CSS rules with tools like PurgeCSS to reduce stylesheet size.

Why this matters

CSS bundle is large — purge unused styles (PurgeCSS, Tailwind JIT) to reduce CSS payload.

Source: web.dev

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (13.5 MiB of 13.5 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Bundles
Action
48 scripts, 1.1 MB unused
FIX
48 scripts, 1.1 MB unused
Warning::
https://www.thedrum.com/assets/js/entry.6ff15f18.j...: 412 KB unused (75%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://securepubads.g.doubleclick.net/pagead/mana...: 128 KB unused (68%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-5D8...: 84 KB unused (54%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cdn.tinypass.com/api/tinypass.min.js: 71 KB unused (53%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://fundingchoicesmessages.google.com/i/563937...: 66 KB unused (96%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 1.1 MB
1080 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.thedrum.com/assets/js/entry.6ff15f18.js547 KB412 KB (75%)✓3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604200101/pubads_impl.js?cb=31097964188 KB128 KB (68%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-5D8QHF156 KB84 KB (54%)✓3rd
https://cdn.tinypass.com/api/tinypass.min.js133 KB71 KB (53%)✓3rd
https://fundingchoicesmessages.google.com/i/5639370?ers=369 KB66 KB (96%)✓3rd
https://www.googletagmanager.com/gtag/destination?id=AW-659108024&cx=c&gtm=4e64h1135 KB64 KB (48%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-XD7PTE8TK9175 KB61 KB (35%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-1062705635&cx=c&gtm=4e64h1151 KB48 KB (32%)✓3rd
https://script.hotjar.com/modules.6a0f3932cb1341a35c18.js57 KB36 KB (65%)✓3rd
https://fundingchoicesmessages.google.com/i/pub-0292086348913125?ers=170 KB33 KB (48%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
237 resources · 13.5 MB · 1.1 MB savings available
FIX
237 resources · 13.5 MB · 1.1 MB savings available
Warning::
Page weight 12.5 MB over 1MB target
Got: 13.5 MB Expected: ≤ 1 MB
Info::
~1.1 MB of savings available
Warning::
236 third-party resources (100% of weight)
Info::
8 resources over 200KB
237 resources · 13.5 MiB · 236 third-party 12.5 MiB over 1MB target
Image 75% · 10.2 MiB
JavaScript 17% · 2.3 MiB
Font 3% · 375.7 KiB
CSS 3% · 368.4 KiB
Other 1% · 96.0 KiB
Media 1% · 77.2 KiB
Document 1% · 74.2 KiB

~1.1 MiB of savings available

Remove unused JavaScript: 1.1 MiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

C
Image Optimization
Action
140 images, 0 KB saveable
REVIEW
140 images, 0 KB saveable
Warning::
https://www.thedrum.com/assets/images/homepage/pro... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.thedrum.com/assets/images/homepage/pro... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.thedrum.com/assets/images/homepage/pro... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.thedrum.com/assets/images/homepage/pro... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.thedrum.com/assets/images/homepage/pro... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
140 images 10.1 MB
0 oversized -0 KB
29 legacy format
5 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

C
JS Execution Cost
Action
1699ms total JS execution
REVIEW
1699ms total JS execution
Warning::
https://www.thedrum.com/: 424ms CPU time
Warning::
Unattributable: 362ms CPU time
Warning::
https://www.thedrum.com/assets/js/entry.6ff15f18.j...: 337ms CPU time
Info::
https://cdn.tinypass.com/api/tinypass.min.js: 168ms CPU time
Info::
https://fundingchoicesmessages.google.com/f/AGSKWx...: 111ms CPU time
Warning::
Third-party scripts: 1699ms (100% of total)

Main Thread Breakdown

Script Evaluation 49% Other 22% Style & Layout 15% Script Parsing & Compilation 8%
ScriptTotalScriptingParse/CompileParty
https://www.thedrum.com/424ms4ms1ms3rd
Unattributable362ms35ms0ms3rd
https://www.thedrum.com/assets/js/entry.6ff15f18.js337ms239ms40ms3rd
https://cdn.tinypass.com/api/tinypass.min.js168ms143ms9ms3rd
https://fundingchoicesmessages.google.com/f/AGSKWxW-F9CLpuHzw1eTYjyNX-HIq4bsM6M6xe6IfJCuPvsvWawn4NNcDjdQ4Zay0ApfiIqZPXv8KONrgc44O2LxrV2MC6pZ-ZO3Wotk6Mvd8Smt65-oofHe4-FfaPZHsLDtZG74GxU=?fccs=W251bGwsbnVsbCxudWxsLG51bGwsbnVsbCxudWxsLFsxNzc2ODE4MDc2LDgxMTAwMDAwMF0sbnVsbCxudWxsLG51bGwsW251bGwsWzddXSwiaHR0cHM6Ly93d3cudGhlZHJ1bS5jb20vIixudWxsLFtbOCwiRHNLR04tcXFmclEiXSxbOSwiZW4tVVMiXSxbMzUsIjE3NzY4MTgwNzYiXSxbMTksIjEiXSxbMTcsIlswXSJdLFsyNCwiIl0sWzI5LCJmYWxzZSJdXV0111ms78ms9ms3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604200101/pubads_impl.js?cb=31097964106ms91ms14ms3rd
https://www.thedrum.com/assets/js/tracking.39e687a6.js70ms41ms1ms3rd
https://www.googletagmanager.com/gtag/js?id=G-XD7PTE8TK967ms46ms15ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-5D8QHF56ms43ms10ms3rd
C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
10 fonts (376 KB)
PASS
10 fonts (376 KB)
Info::
10 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

10

376 KB total

Render-blocking

0

of 10

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 500 ms 1.0 s 1.5 s 2.0 s 2.5 s FCP 1.2 s LCP 1.6 shttps://www.thedrum.com/assets/fonts/CircularStd-500.06dce1b5.woff2CircularStd-500.06dce1b... https://www.thedrum.com/assets/fonts/CircularStd-500.06dce1b5.woff2 — 28.1 KiB — 181 ms — font-display: swaphttps://www.thedrum.com/assets/fonts/CircularStd-Bold.5c4514a8.otfCircularStd-Bold.5c4514... https://www.thedrum.com/assets/fonts/CircularStd-Bold.5c4514a8.otf — 42.0 KiB — 185 ms — font-display: swaphttps://www.thedrum.com/assets/fonts/CircularStd-Book.90481370.otfCircularStd-Book.904813... https://www.thedrum.com/assets/fonts/CircularStd-Book.90481370.otf — 37.2 KiB — 190 ms — font-display: swaphttps://www.thedrum.com/assets/fonts/AvenirNext-Bold.fcccb93f.woff2AvenirNext-Bold.fcccb93... https://www.thedrum.com/assets/fonts/AvenirNext-Bold.fcccb93f.woff2 — 19.2 KiB — 184 ms — font-display: swaphttps://www.thedrum.com/assets/fonts/td-iconfont.ed732a25.woff2td-iconfont.ed732a25.woff2 https://www.thedrum.com/assets/fonts/td-iconfont.ed732a25.woff2 — 13.5 KiB — 182 ms — font-display: swaphttps://www.thedrum.com/assets/fonts/AvenirNext-Medium.97d41332.woff2AvenirNext-Medium.97d41... https://www.thedrum.com/assets/fonts/AvenirNext-Medium.97d41332.woff2 — 19.0 KiB — 182 ms — font-display: swaphttps://www.thedrum.com/assets/fonts/CircularStd-900.00cb4881.woff2CircularStd-900.00cb488... https://www.thedrum.com/assets/fonts/CircularStd-900.00cb4881.woff2 — 28.5 KiB — 4 ms — font-display: swaphttps://fonts.gstatic.com/s/opensans/v40/memvYaGs126MiZpBA-UvWbX2vVnXBbObj2OVTS-mu0SC55I.woff2memvYaGs126MiZpBA-UvWbX... https://fonts.gstatic.com/s/opensans/v40/memvYaGs126MiZpBA-UvWbX2vVnXBbObj2OVTS-mu0SC55I.woff2 — 42.1 KiB — 38 ms — font-display: swaphttps://static-thedrum.s3.eu-west-1.amazonaws.com/assets/fonts/CircularStd/CircularStd-Medium.otfCircularStd-Medium.otf https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/fonts/CircularStd/CircularStd-Medium.otf — 73.0 KiB — 204 ms — font-display: swaphttps://static-thedrum.s3.eu-west-1.amazonaws.com/assets/fonts/CircularStd/CircularStd-Bold.otfCircularStd-Bold.otf https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/fonts/CircularStd/CircularStd-Bold.otf — 73.2 KiB — 178 ms — font-display: swap
CircularStd-500.06dce1b... woff2 swap
Size 28 KB
Load time 181 ms
Start 529 ms
Risk FOUT — text flashes from fallback to web font
CircularStd-Bold.5c4514... otf swap
Size 42 KB
Load time 185 ms
Start 529 ms
Risk FOUT — text flashes from fallback to web font
  • Convert to woff2 for ~30% smaller file size
CircularStd-Book.904813... otf swap
Size 37 KB
Load time 190 ms
Start 530 ms
Risk FOUT — text flashes from fallback to web font
  • Convert to woff2 for ~30% smaller file size
AvenirNext-Bold.fcccb93... woff2 swap
Size 19 KB
Load time 184 ms
Start 530 ms
Risk FOUT — text flashes from fallback to web font
td-iconfont.ed732a25.woff2 woff2 swap
Size 13 KB
Load time 182 ms
Start 532 ms
Risk FOUT — text flashes from fallback to web font
AvenirNext-Medium.97d41... woff2 swap
Size 19 KB
Load time 182 ms
Start 532 ms
Risk FOUT — text flashes from fallback to web font
CircularStd-900.00cb488... woff2 swap
Size 28 KB
Load time 4 ms
Start 1.3 s
Risk FOUT — text flashes from fallback to web font
memvYaGs126MiZpBA-UvWbX... woff2 swap
Size 42 KB
Load time 38 ms
Start 1.7 s
Risk FOUT — text flashes from fallback to web font
CircularStd-Medium.otf otf swap
Size 73 KB
Load time 204 ms
Start 2.5 s
Risk FOUT — text flashes from fallback to web font
  • Convert to woff2 for ~30% smaller file size
CircularStd-Bold.otf otf swap
Size 73 KB
Load time 178 ms
Start 2.5 s
Risk FOUT — text flashes from fallback to web font
  • Convert to woff2 for ~30% smaller file size
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)

Fixing the unchecked items could save ~68 KB and ~136 ms

A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
Network Waterfall
237 requests over 5220ms
INFO
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s FCP 1.2 s LCP 1.6 shttps://thedrum.com// https://thedrum.com/ — 301 — 808 B — 36 ms — h2http://www.thedrum.com/www.thedrum.com/ http://www.thedrum.com/ — 307 — 0 B — 1 ms — http/1.1https://www.thedrum.com/www.thedrum.com/ https://www.thedrum.com/ — 200 — 25.6 KiB — 178 ms — h2https://www.googletagmanager.com/gtag/js?id=G-XD7PTE8TK9www.googletagmanager.com/gtag/js?id... https://www.googletagmanager.com/gtag/js?id=G-XD7PTE8TK9 — 200 — 174.7 KiB — 263 ms — h2https://www.thedrum.com/assets/css/styles.0e806b47.csswww.thedrum.com/assets/css/styles.0... https://www.thedrum.com/assets/css/styles.0e806b47.css — 200 — 224.9 KiB — 15 ms — h2https://www.thedrum.com/assets/js/entry.9624cfce.csswww.thedrum.com/assets/js/entry.962... https://www.thedrum.com/assets/js/entry.9624cfce.css — 200 — 19.6 KiB — 7 ms — h2https://thedrum-media.imgix.net/static/above-nav-creative/creative-mobile.webpthedrum-media.imgix.net/static/abov... https://thedrum-media.imgix.net/static/above-nav-creative/creative-mobile.webp — 200 — 4.8 KiB — 77 ms — h2https://thedrum-media.imgix.net/static/above-nav-creative/creative-desktop.webpthedrum-media.imgix.net/static/abov... https://thedrum-media.imgix.net/static/above-nav-creative/creative-desktop.webp — 200 — 18.0 KiB — 156 ms — h2https://fonts.googleapis.com/css?family=Indie+Flowerfonts.googleapis.com/css?family=Ind... https://fonts.googleapis.com/css?family=Indie+Flower — 200 — 862 B — 154 ms — h2https://www.thedrum.com/assets/images/sso-modal/logo.svgwww.thedrum.com/assets/images/sso-m... https://www.thedrum.com/assets/images/sso-modal/logo.svg — 200 — 1.4 KiB — 8 ms — h2https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-21-102130.png?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-21-102130.png?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 81.5 KiB — 129 ms — h2https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/221019-va-ready-to-down-tools-0317-rgb-f1.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/221019-va-ready-to-down-tools-0317-rgb-f1.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 37.7 KiB — 49 ms — h2https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/heinztennis.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/heinztennis.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 32.1 KiB — 119 ms — h2https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-21-131208.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-21-131208.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 12.6 KiB — 110 ms — h2https://www.thedrum.com/assets/images/homepage/promo-cards/ooh-ads-promo.pngwww.thedrum.com/assets/images/homep... https://www.thedrum.com/assets/images/homepage/promo-cards/ooh-ads-promo.png — 200 — 1.7 MiB — 363 ms — h2https://www.thedrum.com/assets/images/homepage/promo-cards/indie-agencies-promo.pngwww.thedrum.com/assets/images/homep... https://www.thedrum.com/assets/images/homepage/promo-cards/indie-agencies-promo.png — 200 — 527.3 KiB — 225 ms — h2https://www.thedrum.com/assets/images/homepage/promo-cards/commerce-media-power-promo.pngwww.thedrum.com/assets/images/homep... https://www.thedrum.com/assets/images/homepage/promo-cards/commerce-media-power-promo.png — 200 — 411.5 KiB — 349 ms — h2https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/raj-rana-zcqsbi7zltq-unsplash-1776433682.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/raj-rana-zcqsbi7zltq-unsplash-1776433682.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 29.2 KiB — 97 ms — h2https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/img-1687.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/img-1687.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 23.3 KiB — 96 ms — h2https://www.thedrum.com/assets/images/favicon/site.webmanifestwww.thedrum.com/assets/images/favic... 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h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/amstel-swp-2.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/amstel-swp-2.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 48.1 KiB — 179 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/fox-ooh.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/fox-ooh.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 40.4 KiB — 219 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-10-112353.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... 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h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/image-from-ios-3.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/image-from-ios-3.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 10.8 KiB — 71 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-283743262.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-283743262.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 16.9 KiB — 81 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/chatgpt-image-apr-21-2026-12-26-12-pm-1776771793.png?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/chatgpt-image-apr-21-2026-12-26-12-pm-1776771793.png?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 47.4 KiB — 304 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/phoenix-from-the-slop.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/phoenix-from-the-slop.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 74.1 KiB — 347 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/mythos-cartoon.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/mythos-cartoon.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 54.4 KiB — 334 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/saaspocalypse-watch-1776411626.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/saaspocalypse-watch-1776411626.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 25.2 KiB — 252 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/2146650792-dd39b03c1aa30d33a23ef8b3692082318f9a86ae7136462f0f5aaec40554f980-d_295x166%3Fregion%3Dus.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/2146650792-dd39b03c1aa30d33a23ef8b3692082318f9a86ae7136462f0f5aaec40554f980-d_295x166%3Fregion%3Dus.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 11.1 KiB — 107 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/mx-1776261216.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/mx-1776261216.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 15.1 KiB — 190 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-02-23-123039-1771850159.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-02-23-123039-1771850159.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 12.9 KiB — 189 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-680260127-editorial-use-only-1-1772129740.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-680260127-editorial-use-only-1-1772129740.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 48.6 KiB — 336 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/dentsuoffice.avif?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/dentsuoffice.avif?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 53.3 KiB — 335 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/ajazahmedtiffanyrolfe.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/ajazahmedtiffanyrolfe.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 52.9 KiB — 337 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/jacquie-corbelli-1.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/jacquie-corbelli-1.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 53.7 KiB — 338 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/img-1873-1774552108.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/img-1873-1774552108.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 7.6 KiB — 177 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/ctv-drum-blog.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/ctv-drum-blog.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 13.5 KiB — 202 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/josh-calabrese.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/josh-calabrese.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 15.1 KiB — 230 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/lr-the-drum-ai-byline-02.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/lr-the-drum-ai-byline-02.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 7.8 KiB — 182 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/vistar-article-image-1776174532.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/vistar-article-image-1776174532.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 14.6 KiB — 208 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/1920-x-1080article-cover.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/1920-x-1080article-cover.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 23.8 KiB — 289 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/ra07pni12848pn6-24888-ls-axair-drum-entry.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/ra07pni12848pn6-24888-ls-axair-drum-entry.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 53.4 KiB — 343 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/4dbae01e-form-screenshot-2025-10-15-113707.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/4dbae01e-form-screenshot-2025-10-15-113707.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 22.0 KiB — 271 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/dfd51839-form-screenshot-2025-10-15-122147-1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/dfd51839-form-screenshot-2025-10-15-122147-1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 25.1 KiB — 295 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/yo1q71al3vclnpz-board.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/yo1q71al3vclnpz-board.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 21.3 KiB — 269 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/lead.jpg?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/lead.jpg?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 134.9 KiB — 356 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/laura-joseph.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/laura-joseph.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 17.7 KiB — 255 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/ben-tyson.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/ben-tyson.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 46.2 KiB — 338 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/rachel-lyndon-jones-cmo-ouma-digital-fatigue-copy.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/rachel-lyndon-jones-cmo-ouma-digital-fatigue-copy.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 10.3 KiB — 206 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-21-102130.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-21-102130.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 43.7 KiB — 337 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/raj-rana-zcqsbi7zltq-unsplash-1776433682.jpg?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/raj-rana-zcqsbi7zltq-unsplash-1776433682.jpg?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 60.7 KiB — 346 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/jungwoo-hong-cyumacqmyvi-unsplash.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/jungwoo-hong-cyumacqmyvi-unsplash.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 70.5 KiB — 346 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-576792970.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-576792970.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 39.2 KiB — 335 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/jtc-website.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/jtc-website.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 26.6 KiB — 295 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/big-interview-charley-stoney.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/big-interview-charley-stoney.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 7.9 KiB — 201 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-21-at-9-37-06-am.png?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-21-at-9-37-06-am.png?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 97.7 KiB — 351 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/jensen-huang-and-shantanu-narayen.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/jensen-huang-and-shantanu-narayen.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 40.3 KiB — 329 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/british-airways-nyc-subway.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/british-airways-nyc-subway.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 25.2 KiB — 289 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/bob-jenkin.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/bob-jenkin.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 24.0 KiB — 294 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/news-horizons-19-1776329477.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/news-horizons-19-1776329477.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 5.1 KiB — 162 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/stephenmai-updated.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/stephenmai-updated.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 15.6 KiB — 231 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-09-143943.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-09-143943.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 23.2 KiB — 289 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-507207341-editorial-use-only.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-507207341-editorial-use-only.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 31.5 KiB — 307 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/marques-kaspbrak-n1amn-shkzw-unsplash.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/marques-kaspbrak-n1amn-shkzw-unsplash.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 23.5 KiB — 295 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/klein-cannes-1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/klein-cannes-1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 42.0 KiB — 334 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/s2-tn-1776155400.png?w=500&ar=16:9&fit=crop&crop=faces&auto=format&dpr=1thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/s2-tn-1776155400.png?w=500&ar=16:9&fit=crop&crop=faces&auto=format&dpr=1 — 200 — 25.4 KiB — 296 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/thumb-18.jpg?w=500&ar=16:9&fit=crop&crop=faces&auto=format&dpr=1thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/thumb-18.jpg?w=500&ar=16:9&fit=crop&crop=faces&auto=format&dpr=1 — 200 — 13.2 KiB — 223 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/thumb-15-1775130743.jpg?w=500&ar=16:9&fit=crop&crop=faces&auto=format&dpr=1thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/thumb-15-1775130743.jpg?w=500&ar=16:9&fit=crop&crop=faces&auto=format&dpr=1 — 200 — 8.1 KiB — 192 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/tn-1772193608.png?w=500&ar=16:9&fit=crop&crop=faces&auto=format&dpr=1thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/tn-1772193608.png?w=500&ar=16:9&fit=crop&crop=faces&auto=format&dpr=1 — 200 — 9.9 KiB — 198 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-21-at-9-37-06-am.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-21-at-9-37-06-am.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 55.3 KiB — 340 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobe-1776768154.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobe-1776768154.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 34.8 KiB — 322 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/inside-the-modern-adtech-stack.webp?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/inside-the-modern-adtech-stack.webp?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 14.8 KiB — 233 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/heineken-original-clinker-phone-1776295483.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/heineken-original-clinker-phone-1776295483.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 15.8 KiB — 250 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/rachel-lyndon-jones-cmo-ouma-digital-fatigue-copy.jpg?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/rachel-lyndon-jones-cmo-ouma-digital-fatigue-copy.jpg?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 23.9 KiB — 305 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/hb6bvtexmaaupv8.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/hb6bvtexmaaupv8.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 24.3 KiB — 316 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/c-d-x-pdx-a-82obo-unsplash.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/c-d-x-pdx-a-82obo-unsplash.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 7.8 KiB — 197 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-30425096.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-30425096.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 16.8 KiB — 244 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-03-at-13-38-21.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/screenshot-2026-04-03-at-13-38-21.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 68.9 KiB — 347 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/open-mic-drum1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/open-mic-drum1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 28.9 KiB — 323 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/bob-jenkin.jpg?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/bob-jenkin.jpg?w=700&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 44.0 KiB — 332 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/david-von-diemar.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/david-von-diemar.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 35.5 KiB — 323 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/scrub-daddy.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/scrub-daddy.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 15.2 KiB — 227 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/sabina-fratila.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/sabina-fratila.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 49.9 KiB — 333 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/good-faces.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/good-faces.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 25.8 KiB — 324 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/leon-seibert.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/leon-seibert.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 17.1 KiB — 265 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/murdoch.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/murdoch.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 47.8 KiB — 336 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/daniel-sturgess.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/daniel-sturgess.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 21.9 KiB — 324 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/prateek-katyal.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/prateek-katyal.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 30.9 KiB — 324 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/percy-pig-and-ocado-plum-van-scaled-1769593178.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/percy-pig-and-ocado-plum-van-scaled-1769593178.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 32.2 KiB — 330 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/article-1766417826.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/article-1766417826.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 19.0 KiB — 264 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/untitled-design-18.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/untitled-design-18.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 25.8 KiB — 330 ms — h3https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-1230691018.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2thedrum-media.imgix.net/thedrum-use... https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/adobestock-1230691018.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=2 — 200 — 11.0 KiB — 206 ms — h3https://www.googletagmanager.com/gtm.js?id=GTM-5D8QHFwww.googletagmanager.com/gtm.js?id=... https://www.googletagmanager.com/gtm.js?id=GTM-5D8QHF — 200 — 155.9 KiB — 194 ms — h2https://thedrum-media.imgix.net/static/above-nav-creative/creative-mobile.mp4?fm=mp4&video-bitrate=1M&h=100thedrum-media.imgix.net/static/abov... https://thedrum-media.imgix.net/static/above-nav-creative/creative-mobile.mp4?fm=mp4&video-bitrate=1M&h=100 — 206 — 27.4 KiB — 329 ms — h3https://thedrum-media.imgix.net/static/above-nav-creative/creative-desktop.mp4?fm=mp4&video-bitrate=1M&h=250thedrum-media.imgix.net/static/abov... https://thedrum-media.imgix.net/static/above-nav-creative/creative-desktop.mp4?fm=mp4&video-bitrate=1M&h=250 — 206 — 49.8 KiB — 340 ms — h3https://thedrum-media.imgix.net/uploaded-images/general/wcr_2026_banner.pngthedrum-media.imgix.net/uploaded-im... https://thedrum-media.imgix.net/uploaded-images/general/wcr_2026_banner.png — 200 — 161.1 KiB — 352 ms — h3https://www.thedrum.com/assets/images/ctas/newsletter/daily-briefing.webpwww.thedrum.com/assets/images/ctas/... https://www.thedrum.com/assets/images/ctas/newsletter/daily-briefing.webp — 200 — 43.6 KiB — 324 ms — h2https://www.thedrum.com/assets/js/tracking.39e687a6.jswww.thedrum.com/assets/js/tracking.... https://www.thedrum.com/assets/js/tracking.39e687a6.js — 200 — 9.7 KiB — 306 ms — h2https://www.thedrum.com/assets/js/entry.6ff15f18.jswww.thedrum.com/assets/js/entry.6ff... https://www.thedrum.com/assets/js/entry.6ff15f18.js — 200 — 547.2 KiB — 337 ms — h2https://www.thedrum.com/assets/images/icon-play.f9fc407b.svgwww.thedrum.com/assets/images/icon-... https://www.thedrum.com/assets/images/icon-play.f9fc407b.svg — 200 — 885 B — 292 ms — h2https://www.thedrum.com/assets/images/icon-drum-arrow-right--white.53263f05.svgwww.thedrum.com/assets/images/icon-... https://www.thedrum.com/assets/images/icon-drum-arrow-right--white.53263f05.svg — 200 — 754 B — 291 ms — h2https://www.thedrum.com/assets/images/icon-drum-arrow-right.61428a25.svgwww.thedrum.com/assets/images/icon-... https://www.thedrum.com/assets/images/icon-drum-arrow-right.61428a25.svg — 200 — 753 B — 290 ms — h2https://www.thedrum.com/assets/images/quotes.41041fa9.svgwww.thedrum.com/assets/images/quote... https://www.thedrum.com/assets/images/quotes.41041fa9.svg — 200 — 1.2 KiB — 290 ms — 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— 200 — 46.4 KiB — 25 ms — h3https://t.co/i/adsct?bci=3&dv=UTC%26en-US%2Cen%26Google%20Inc.%26Linux%20x86_64%26255%26800%26600%264%2624%26800%26600%260%26na&eci=2&event_id=6d7d1d16-fb99-40c7-b4b2-e132e5203033&events=%5B%5B%22pageview%22%2C%7B%7D%5D%5D&integration=advertiser&p_id=Twitter&p_user_id=0&pl_id=1e7fe0d6-a733-4a62-b14b-efbe5d58d684&pt=The%20latest%20Marketing%2C%20Advertising%2C%20Digital%20%26%20Media%20news%20%7C%20The%20Drum&tw_document_href=https%3A%2F%2Fwww.thedrum.com%2F&tw_iframe_status=0&tw_order_quantity=0&tw_pid_src=1&tw_sale_amount=0&twpid=tw.1776818077002.52977078839981714&txn_id=o0woe&type=javascript&version=2.3.53t.co/i/adsct?bci=3&dv=UTC%26en-US%2... 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h2https://fonts.googleapis.com/css?family=Archivo:400,500|Arimo:400,500|Bitter:400,500|EB+Garamond:400,500|Lato|Libre+Baskervill|Libre+Franklin:400,500|Lora:400,500|Google+Sans:regular,medium:400,500|Material+Icons|Google+Symbols|Merriweather|Montserrat:400,500|Mukta:400,500|Muli:400,500|Nunito:400,500|Open+Sans:400,500,600|Open+Sans+Condensed:400,600|Oswald:500|Playfair+Display:400,500|Poppins:400,500|Raleway:400,500|Roboto:400,500|Roboto+Condensed:400,500|Roboto+Slab:400,500|Slabo+27px|Source+Sans+Pro|Ubuntu:400,500|Volkhov&display=swapfonts.googleapis.com/css?family=Arc... https://fonts.googleapis.com/css?family=Archivo:400,500|Arimo:400,500|Bitter:400,500|EB+Garamond:400,500|Lato|Libre+Baskervill|Libre+Franklin:400,500|Lora:400,500|Google+Sans:regular,medium:400,500|Material+Icons|Google+Symbols|Merriweather|Montserrat:400,500|Mukta:400,500|Muli:400,500|Nunito:400,500|Open+Sans:400,500,600|Open+Sans+Condensed:400,600|Oswald:500|Playfair+Display:400,500|Poppins:400,500|Raleway:400,500|Roboto:400,500|Roboto+Condensed:400,500|Roboto+Slab:400,500|Slabo+27px|Source+Sans+Pro|Ubuntu:400,500|Volkhov&display=swap — 200 — 6.3 KiB — 39 ms — h2https://lh3.googleusercontent.com/k6SjQOswqx4dqvsBD_OW0evyBxRisxqpY-mEFybB1RQ_DlXYscpD2XDY_rMMTqYgzQ_g6CH6MdL1S-ktbXK3N9UiP5p9bivL_30umDnI42NPYeFxBb8=h60lh3.googleusercontent.com/k6SjQOswq... https://lh3.googleusercontent.com/k6SjQOswqx4dqvsBD_OW0evyBxRisxqpY-mEFybB1RQ_DlXYscpD2XDY_rMMTqYgzQ_g6CH6MdL1S-ktbXK3N9UiP5p9bivL_30umDnI42NPYeFxBb8=h60 — 200 — 1.0 KiB — 72 ms — 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https://www.google.com/ccm/collect?rcb=0&frm=0&ae=g&dl=https%3A%2F%2Fwww.thedrum.com%2F&scrsrc=www.googletagmanager.com&rnd=500064067.1776818077&dt=The%20latest%20Marketing%2C%20Advertising%2C%20Digital%20%26%20Media%20news%20%7C%20The%20Drum&auid=337897747.1776818077&navt=n&npa=1&_tu=CA&gtm=45be64h1z871998516za20gzb71998516zd71998516xea&gcd=13l3l3l2l1l1&dma_cps=a&dma=1&tcfd=10001&tag_exp=0~115616985~115938465~115938469~117266401~118463262&apve=1&apvf=f&apvc=0&tids=AW-659108024&tid=AW-659108024&tft=1776818077146&tfd=1727 — 200 — 21 B — 74 ms — 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h2https://www.google-analytics.com/j/collect?v=1&_v=j102&a=1644369740&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.thedrum.com%2F&ul=en-us&dt=The%20latest%20Marketing%2C%20Advertising%2C%20Digital%20%26%20Media%20news%20%7C%20The%20Drum&sr=800x600&vp=1350x940&ec=showOffer&ea=%20offerId_OFP0K0EMW3KU____templateId_OT8ABCFR97WB____aid_SPsyvhxQpu&el=Show%20offer%20offerId%3AOFP0K0EMW3KU%20templateId%3AOT8ABCFR97WB%20aid%3ASPsyvhxQpu&_u=qCDAAEABAAAAACAAI~&jid=1846920441&gjid=1329500041&cid=1444578558.1776818076&tid=UA-326484-2&_gid=2088469560.1776818081&_r=1&_slc=1&z=1203821652www.google-analytics.com/j/collect?... 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HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 1699ms · 1302KB · £25/mo
www.thedrum.com
Other
Costly
Execution 424ms
Transfer 26 KB
Monthly Cost £6/mo
Unattributable
Other
Costly
Execution 362ms
Transfer 0 KB
Monthly Cost £5/mo
www.thedrum.com
Other
Costly
Execution 337ms
Transfer 547 KB
Unused 75%
Monthly Cost £5/mo
cdn.tinypass.com
Other
Optional
Execution 168ms
Transfer 133 KB
Unused 53%
Monthly Cost £2/mo
fundingchoicesmessages.google.com
Other
Optional
Execution 111ms
Transfer 68 KB
Monthly Cost £2/mo
securepubads.g.doubleclick.net
Other
Optional
Execution 106ms
Transfer 188 KB
Unused 68%
Monthly Cost £2/mo
www.thedrum.com
Other
Optional
Execution 70ms
Transfer 10 KB
Monthly Cost £1/mo
Google Tag Manager
Tag Manager
Optional
Execution 67ms
Transfer 175 KB
Unused 35%
Monthly Cost £1/mo
Google Tag Manager
Tag Manager
Optional
Execution 56ms
Transfer 156 KB
Unused 54%
Monthly Cost £1/mo

These scripts may cost more than they're worth

  • www.thedrum.com adds 424ms and costs ~£6/month
  • Unattributable adds 362ms and costs ~£5/month
  • www.thedrum.com adds 337ms and costs ~£5/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.thedrum.com takes 424ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 362ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.thedrum.com takes 337ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

75% of www.thedrum.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

53% of cdn.tinypass.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

68% of securepubads.g.doubleclick.net's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

54% of Google Tag Manager's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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