SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
BCanonical URLMinor issuesREVIEW
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.
Learn more ▾ ▴
A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.
Source: Google Search Central
CContent DepthAction806 words, Very DifficultREVIEW
Good depth
Reading level
Grade 16
Text-to-HTML Ratio
5 KB / 144 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
BInternal Links52 internal, 32 externalREVIEW
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | # | 4 |
| 2 | https://ou.edu/about | 3 |
| 3 | https://ou.edu/admissions | 3 |
| 4 | /content/news/articles/2026/april/ou-student-receives-prestigious-goldwater-scholarship | 3 |
| 5 | /content/news/articles/2026/april/giving-day-2026 | 3 |
| 6 | /content/news/articles/2026/april/nobel-prize-winners-help-spark-interdisciplinary-collaborations-at-conference | 3 |
| 7 | /content/web | 2 |
| 8 | https://ou.edu/news | 2 |
| 9 | https://ou.edu/about/visit | 2 |
| 10 | https://ou.edu/academics | 2 |
Top External Domains
| Domain | Links |
|---|---|
| www.ou.edu | 9 |
| soonersports.com | 3 |
| www.facebook.com | 2 |
| www.youtube.com | 2 |
| www.instagram.com | 2 |
| twitter.com | 2 |
| jobs.ou.edu | 1 |
| ouhsc.edu | 1 |
| visitokc.com | 1 |
| visittulsa.com | 1 |
AMeta TagsTitle: 26 charsPASS
"The University of Oklahoma"
Consider differentiating — the title is for search results, the H1 is for the page.
Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).
Learn more ▾ ▴
Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.
Source: Google Search Central / on-page SEO
A+Image SEO12 images, 10 descriptive filenamesPASS
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 1741633246913.jpg | hash | ✓ | 1 |
Current: 1741633246913.jpg Suggested: imageimgjpg.jpg | |||
| 1741633246913.jpg | hash | ✓ | 1 |
Current: 1741633246913.jpg Suggested: imageimgjpg.jpg | |||
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup AuditPer-type completeness vs Schema.org requirements + rich-result eligibilityPASS
No structured data detected
Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.
Missing schema opportunities
- easy
Article
Page reads as an article (long body + headline) — add Article schema
Eligible for top-stories carousel and Discover
- moderate
LocalBusiness
Page describes a local business (address element) — add LocalBusiness schema
Eligible for the local pack and Google Maps results
- moderate
VideoObject
Page embeds video content that could be marked up as VideoObject
Videos appear in the video carousel and have a thumbnail badge
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.