Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

64/100

Site name appears as

Page title	globe
og:site_name	Samaritans
twitter:site	@samaritans
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

93 links checked, 93 healthy, 0 broken

PASS

93 links checked, 93 healthy, 0 broken

93 of 93 links are healthy

93 total 87 healthy 6 redirects

Redirects (6)

URL	Destination	Found in
https://samaritans.org/donate/?amount=4....	https://samaritans.org/donate/?amount=4....	`<a>`
https://samaritans.org/set_locale/scotla...	https://samaritans.org/set_locale/scotla...	`<a>`
https://samaritans.org/set_locale/irelan...	https://samaritans.org/set_locale/irelan...	`<a>`
https://samaritans.org/set_locale/ni/?ne...	https://samaritans.org/set_locale/ni/?ne...	`<a>`
https://samaritans.org/set_locale/wales/...	https://samaritans.org/set_locale/wales/...	`<a>`
https://samaritans.org/news	https://samaritans.org/news	`<a>`

200 https://www.googletagmanager.com/gtag/js?id=G-YPYKJ55JNV&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-PCSWFRF <script>

200 https://cdn-apac.onetrust.com/scripttemplates/otSDKStub.js <script>

200 https://samaritans.org/static/css/website.d310d4eaaac5.css <link>

200 https://samaritans.org/static/fonts/varah-regular.9c21726160... <link>

200 https://samaritans.org/static/fonts/varah-regular-italic.5e7... <link>

200 https://samaritans.org/static/fonts/varah-light.4f6dfad2474d... <link>

200 https://samaritans.org/static/fonts/varah-light-italic.d3096... <link>

200 https://samaritans.org/static/fonts/varah-bold.8b023e719021.... <link>

200 https://samaritans.org/static/fonts/varah-bold-italic.af214d... <link>

200 https://samaritans.org/static/images/favicons/apple-touch-ic... <link>

200 https://samaritans.org/static/images/favicons/favicon-32x32.... <link>

200 https://samaritans.org/static/images/favicons/favicon-16x16.... <link>

200 https://samaritans.org/static/images/favicons/safari-pinned-... <link>

200 https://www.samaritans.org/ <link>

200 https://cdn-apac.onetrust.com/scripttemplates/202401.2.0/otB... <script>

200 https://script.platform.veracitytrustnetwork.com/loader/inde... <script>

200 https://samaritans.org/ <a>

200 https://samaritans.org/donate-now/ <a>

200 https://samaritans.org/how-we-can-help/contact-samaritan/ <a>

200 https://samaritans.org/how-we-can-help/ <a>

200 https://samaritans.org/how-we-can-help/contact-samaritan/tal... <a>

200 https://samaritans.org/how-we-can-help/contact-samaritan/wri... <a>

200 https://samaritans.org/branches/ <a>

200 https://samaritans.org/how-we-can-help/if-youre-having-diffi... <a>

200 https://samaritans.org/how-we-can-help/if-youre-worried-abou... <a>

200 https://samaritans.org/how-we-can-help/workplace/ <a>

200 https://samaritans.org/how-we-can-help/schools/ <a>

200 https://samaritans.org/how-we-can-help/health-and-care/ <a>

200 https://samaritans.org/support-us/ <a>

200 https://samaritans.org/support-us/volunteer/ <a>

200 https://samaritans.org/support-us/events-and-fundraising/ <a>

200 https://samaritans.org/support-us/other-ways-support-us/find... <a>

200 https://samaritans.org/support-us/corporate-partnerships/ <a>

200 https://samaritans.org/support-us/leave-gift-your-will/ <a>

200 https://media.samaritans.org/images/Heldiney-homepage.2e16d0... <img>

200 https://media.samaritans.org/images/1_UibKksY.2e16d0ba.fill-... <img>

200 https://www.samaritans.org/how-we-can-help/workplace/workpla... <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Preview

samaritans.org

Samaritans - Here to listen

Samaritans works to make sure there’s always someone there for anyone who needs someone. Read more.

Preview quality · Twitter/X A · 85/100

twitter:card — summary
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

SAMARITANS.ORG

Samaritans - Here to listen

Samaritans works to make sure there’s always someone there for anyone who needs someone. Read more.

Preview quality · Facebook A+ · 100/100

og:title — Samaritans - Here to listen
og:description — Samaritans works to make sure there’s always someone there for anyone who needs someone. Read more.
og:image — https://media.samaritans.org/images/Heldiney-homepage.min-320x200.jpg
og:type — website
og:url — https://www.samaritans.org/
og:site_name — Samaritans

Samaritans - Here to listen

samaritans.org

Preview quality · LinkedIn A+ · 100/100

og:title — Samaritans - Here to listen
og:description — Samaritans works to make sure there’s always someone there for anyone who needs someone. Read more.
og:image — https://media.samaritans.org/images/Heldiney-homepage.min-320x200.jpg

samaritans.org

Samaritans - Here to listen

Samaritans works to make sure there’s always someone there for anyone who needs someone. Read more.

Preview quality · Slack A+ · 100/100

og:title — Samaritans - Here to listen
og:description — Samaritans works to make sure there’s always someone there for anyone who needs someone. Read more.
og:image — https://media.samaritans.org/images/Heldiney-homepage.min-320x200.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.