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https://www.who.int

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
94
GRADE
A
FIX
1
REVIEW
0
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 FIX
D
Schema Markup Audit
Action
3 schema types detected
FIX

Rich result eligibility

WebSite Not eligible

Sitelinks search box

Missing: name

Organization Not eligible

Organization knowledge panel

Missing: name

Detected schema types

WebSite json-ld → Sitelinks search box
1/2 required · 1/1 recommended
Required fields (Google)
  • name — Add the site name Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
Organization json-ld → Organization knowledge panel
1/2 required · 1/4 recommended
Required fields (Google)
  • name — Add the organization name Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Add sameAs URLs for social profiles Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type
WebPage json-ld
0/0 required

Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

Your Organization structured data is missing required fields for Google's Organization knowledge panel. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.who.int
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Canonical URL Problem
Page URL https://www.who.int Canonical https://www.who.int Match Self-referencing (correct)
A
Meta Tags
Title: 25 chars
PASS
Title: 25 chars
Info::
Page title is set
Got: World Health Organization
Warning::
Title is only 25 characters — consider expanding
Info::
Title and H1 are well-aligned
Title

"World Health Organization"

25 characters Too short
Title: World Health Organization
H1: World Health Day
Match: Similar ✓
Robots: Indexable (no restrictions)
A
Content Depth
1264 words, Very Difficult
PASS
1264 words, Very Difficult
Info::
Page has 1264 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 90)
1264 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 90

Text-to-HTML Ratio

3% text 97% HTML

8 KB / 313 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
29 images, 15 descriptive filenames
PASS
29 images, 15 descriptive filenames
Info::
14 image(s) have hash/generic filenames
15 descriptive
0 hash-based
14 generic
29 total
FilenameQualityAltIssues
.generic1
.generic1
.generic1
.generic1
.generic1
.generic1
.generic1
.generic1
.generic1
.generic1
.generic1
.generic1
.generic1
170542-(2).jpggeneric1
Current: 170542-(2).jpg
Suggested: refugee-and-migrants.jpg

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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