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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
F
Image Optimization
Action
6 issues found across 26 images
FIX
6 issues found across 26 images
Warning::
14 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
26 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
26 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
12 of 26 images use legacy formats
Warning::
6 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
9 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://static-www.elastic.co/v3/assets/bltefdd0b53724fa2ce/blt01287e6c22f7056e/69eae42323e5d2118552df6c/carousel-9-4.png, https://static-www.elastic.co/v3/assets/bltefdd0b53724fa2ce/bltac74d9723e2a668d/69e7daa87e3d03c964165b47/carousel-promql-elasticsearch.png, https://static-www.elastic.co/v3/assets/bltefdd0b53724fa2ce/bltace8a22019331def/69cbf8691a430e86ce45acb2/illustration-cross-project-search-128.svg (+6 more).
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing @type in block #1
Search engines need @type to understand the structured data.

Search engines need @type to understand the structured data.

Why this matters

JSON-LD without @type is invalid — Google can't determine which schema to validate against.

Learn more ▾

Every JSON-LD block must declare @type (Article, Product, Organization, etc.). Without it, the block is structurally valid JSON but not valid schema.org. Add @type matching the content (e.g., '@type': 'Article' for blog posts).

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1
4 properties Valid
{
  "@context": "http://schema.org",
  "type": "WebPage",
  "headline": "Homepage Redesign 2023",
  "url": "/"
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleElastic logo
og:site_nameElastic
twitter:site@elastic
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (203 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 203 chars Expected: 55–200 chars
URL: 203 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

elastic.co

Elastic — The Search AI Company

Power insights and outcomes with The Elasticsearch Platform. See into your data and find answers that matter with enterprise solutions designed to help you accelerate time to insight. Try Elastic toda...

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (202 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Elastic — The Search AI Company
  • twitter:description — Power insights and outcomes with The Elasticsearch Platform. See into your data and find answers that matter with ent...
  • twitter:image — https://static-www.elastic.co/v3/assets/bltefdd0b53724fa2ce/blt96190c29d4696f9b/6887c80d865be560a05ab25d/elastic_open...

  • Description will be truncated on Twitter/X (202 chars, max 200)

    → Tighten the description to ≤200 characters

ELASTIC.CO

Elastic — The Search AI Company

Power insights and outcomes with The Elasticsearch Platform. See into your data and find answers that matter with enterprise solutions designed to help you accelerate time to insight. Try Elastic toda...

Preview quality · Facebook A+ · 95/100

Description will be truncated (203 chars / 155 max)

  • og:title — Elastic — The Search AI Company
  • og:description — Power insights and outcomes with The Elasticsearch Platform. See into your data and find answers that matter with ent...
  • og:image — https://static-www.elastic.co/v3/assets/bltefdd0b53724fa2ce/blt96190c29d4696f9b/6887c80d865be560a05ab25d/elastic_open...
  • og:type — article
  • og:url — https://www.elastic.co/
  • og:site_name — Elastic

  • Description will be truncated on Facebook (203 chars, max 155)

    → Tighten og:description to ≤155 characters

Elastic — The Search AI Company

elastic.co

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (203 chars / 150 max)

  • og:title — Elastic — The Search AI Company
  • og:description — Power insights and outcomes with The Elasticsearch Platform. See into your data and find answers that matter with ent...
  • og:image — https://static-www.elastic.co/v3/assets/bltefdd0b53724fa2ce/blt96190c29d4696f9b/6887c80d865be560a05ab25d/elastic_open...

  • Description will be truncated on LinkedIn (203 chars, max 150)

    → Tighten og:description to ≤150 characters

elastic.co

Elastic — The Search AI Company

Power insights and outcomes with The Elasticsearch Platform. See into your data and find answers that matter with enterprise solutions designed to help you accelerate time to insight. Try Elastic toda...

Preview quality · Slack A+ · 100/100
  • og:title — Elastic — The Search AI Company
  • og:description — Power insights and outcomes with The Elasticsearch Platform. See into your data and find answers that matter with ent...
  • og:image — https://static-www.elastic.co/v3/assets/bltefdd0b53724fa2ce/blt96190c29d4696f9b/6887c80d865be560a05ab25d/elastic_open...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Open Graph / Twitter Card Depth
1 OG/Twitter depth issue(s) detected
PASS
1 OG/Twitter depth issue(s) detected
Info::
1 Twitter Card field(s) differ from Open Graph counterparts
Twitter Cards inherit values from Open Graph tags when the Twitter-specific tag is absent (`twitter:title` falls back to `og:title`, etc.). Explicitly-set Twitter values that DIFFER from OG are usually stale -- the marketing team updates `og:title` for FB/LinkedIn previews and forgets to update `twitter:title` separately, leaving Twitter showing the old text. Mismatches: - description: twitter="Power insights and outcomes with The Ela...", og="Power insights and outcomes with The Ela..." Fix: either remove the redundant Twitter-specific tags (rely on inheritance) or sync them when updating OG.
Got: 1 field(s) differ
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 0 schema type(s)
PASS
1 JSON-LD block(s) declaring 0 schema type(s)
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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