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https://bankrate.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://a.storyblok.com/f/102997/1200x630/531fb9a603/br-open-graph.jpg
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: https://a.storyblok.com/f/102997/1200x630/531fb9a603/br-open-graph.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

bankrate.com

Bankrate: Trusted ways to save, borrow and thrive

Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary
  • twitter:title — Bankrate: Trusted ways to save, borrow and thrive
  • twitter:description — Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform ...
  • twitter:image — falling back from og:image

BANKRATE.COM

Bankrate: Trusted ways to save, borrow and thrive

Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.

Preview quality · Facebook B · 80/100

Description will be truncated (157 chars / 155 max)

  • og:title — Bankrate: Trusted ways to save, borrow and thrive
  • og:description — Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform ...
  • og:image — https://a.storyblok.com/f/102997/1200x630/531fb9a603/br-open-graph.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.bankrate.com/
  • og:site_name — Bankrate

  • Description will be truncated on Facebook (157 chars, max 155)

    → Tighten og:description to ≤155 characters

Bankrate: Trusted ways to save, borrow and thrive

bankrate.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (157 chars / 150 max)

  • og:title — Bankrate: Trusted ways to save, borrow and thrive
  • og:description — Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform ...
  • og:image — https://a.storyblok.com/f/102997/1200x630/531fb9a603/br-open-graph.jpg

  • Description will be truncated on LinkedIn (157 chars, max 150)

    → Tighten og:description to ≤150 characters

bankrate.com

Bankrate: Trusted ways to save, borrow and thrive

Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.

Preview quality · Slack A+ · 100/100
  • og:title — Bankrate: Trusted ways to save, borrow and thrive
  • og:description — Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform ...
  • og:image — https://a.storyblok.com/f/102997/1200x630/531fb9a603/br-open-graph.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleFilter Icon
og:site_nameBankrate
twitter:site@bankrate
Organization.nameBank Rate

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage"
}
Block 2 : Organization
11 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "https://www.bankrate.com/",
  "email": "webmaster@bankrate.com",
  "ethicsPolicy": "https://www.bankrate.com/privacy/",
  "foundingDate": "1976",
  "legalName": "Bank Rate LLC",
  "name": "Bank Rate",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "New York, NY",
    "postalCode": "10017",
    "streetAddress": "750 3rd Ave, 28th Floor"
  },
  "foundingLocation": {
    "@type": "Place",
    "name": "New York City, New York, U.S."
  },
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.bankrate.com/v2.828.1/img/logo/bankrate-logo-268x60.jpg"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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