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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
80
GRADE
B
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

54/100

Site name appears as

Page titlehh.ru
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://i.hh.ru/images/logos/openGraph/hh.ru.png?v=05022025
Info::
og:title is long (62 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 62 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://i.hh.ru/images/logos/openGraph/hh.ru.png?v=05022025

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 62 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

hh.ru

Работа в Москве, поиск персонала и публикация вакансий - hh.ru

hh.ru — сервис, который помогает найти работу и подобрать персонал в Москве более 20 лет! Создавайте резюме и откликайтесь на вакансии. Набирайте сотрудников и публикуйте вакансии.

Preview quality · Twitter/X B · 75/100

Title will be truncated (108 chars / 70 max)

Description will be truncated (325 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • Title will be truncated on Twitter/X (108 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (325 chars, max 200)

    → Tighten the description to ≤200 characters

HH.RU

Работа в Москве, поиск персонала и публикация вакансий - hh.ru

hh.ru — сервис, который помогает найти работу и подобрать персонал в Москве более 20 лет! Создавайте резюме и откликайтесь на вакансии. Набирайте сотрудников и публикуйте вакансии.

Preview quality · Facebook F · 45/100

Title will be truncated (108 chars / 60 max)

Description will be truncated (325 chars / 155 max)

  • og:title — Работа в Москве, поиск персонала и публикация вакансий - hh.ru
  • og:description — hh.ru — сервис, который помогает найти работу и подобрать персонал в Москве более 20 лет! Создавайте резюме и отклика...
  • og:image — https://i.hh.ru/images/logos/openGraph/hh.ru.png?v=05022025
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (108 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (325 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (600×315)

    → Upload an image ≥1200×630 for the large preview card

Работа в Москве, поиск персонала и публикация вакансий - hh.ru

hh.ru

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (325 chars / 150 max)

  • og:title — Работа в Москве, поиск персонала и публикация вакансий - hh.ru
  • og:description — hh.ru — сервис, который помогает найти работу и подобрать персонал в Москве более 20 лет! Создавайте резюме и отклика...
  • og:image — https://i.hh.ru/images/logos/openGraph/hh.ru.png?v=05022025

  • Description will be truncated on LinkedIn (325 chars, max 150)

    → Tighten og:description to ≤150 characters

hh.ru

Работа в Москве, поиск персонала и публикация вакансий - hh.ru

hh.ru — сервис, который помогает найти работу и подобрать персонал в Москве более 20 лет! Создавайте резюме и откликайтесь на вакансии. Набирайте сотрудников и публикуйте вакансии.

Preview quality · Slack A+ · 100/100

Description will be truncated (325 chars / 300 max)

  • og:title — Работа в Москве, поиск персонала и публикация вакансий - hh.ru
  • og:description — hh.ru — сервис, который помогает найти работу и подобрать персонал в Москве более 20 лет! Создавайте резюме и отклика...
  • og:image — https://i.hh.ru/images/logos/openGraph/hh.ru.png?v=05022025

  • Long description may be shortened by Slack (325 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 78/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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