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Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
F
Image Optimization
Action
7 issues found across 27 images
FIX
7 issues found across 27 images
Warning::
16 images significantly larger than display size
Resizing to display dimensions could save approximately 1041 KB.
Got: ~1041 KB wasted
Warning::
27 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
26 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 26 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
17 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
Total image weight: 1358 KB (1.3 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Info::
10 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.chilisjobs.com/wp-content/uploads/2023/01/home-carousel-2.jpg, https://www.chilisjobs.com/wp-content/uploads/2023/01/home-carousel-3.jpg, https://www.chilisjobs.com/wp-content/uploads/2023/01/home-carousel-4.jpg (+7 more).
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is short (22 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 22 chars Expected: 25–60 chars

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 22 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

chilisjobs.com

Home - Chili’s Careers

No description

Preview quality · Twitter/X B · 75/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — falling back from og:image

CHILISJOBS.COM

Home - Chili’s Careers

No description

Preview quality · Facebook A · 85/100
  • og:title — Home - Chili’s Careers
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.chilisjobs.com/wp-content/themes/chilis/assets/dist/media/img/OG_chilis.jpg
  • og:type — website
  • og:url — https://www.chilisjobs.com/
  • og:site_name — Chili’s Careers

Home - Chili’s Careers

chilisjobs.com

Preview quality · LinkedIn A · 85/100
  • og:title — Home - Chili’s Careers
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.chilisjobs.com/wp-content/themes/chilis/assets/dist/media/img/OG_chilis.jpg

chilisjobs.com

Home - Chili’s Careers

No description

Preview quality · Slack A · 85/100
  • og:title — Home - Chili’s Careers
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.chilisjobs.com/wp-content/themes/chilis/assets/dist/media/img/OG_chilis.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 82/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

56/100

Site name appears as

Page titleFilter Icon
og:site_nameChili’s Careers
twitter:site
Organization.nameChili's

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

8/15

has name + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
3 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.chilisjobs.com\/",
      "url": "https:\/\/www.chilisjobs.com\/",
      "name": "Home - Chili’s Careers",
      "isPartOf": {
        "@id": "https:\/\/www.chilisjobs.com\/#website"
      },
      "datePublished": "2020-12-02T19:48:28+00:00",
      "dateModified": "2026-05-08T19:48:59+00:00",
      "breadcrumb": {
        "@id": "https:\/\/www.chilisjobs.com\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/www.chilisjobs.com\/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.chilisjobs.com\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.chilisjobs.com\/#website",
      "url": "https:\/\/www.chilisjobs.com\/",
      "name": "Chili’s Careers",
      "description": "Together, We Chili’s",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/www.chilisjobs.com\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    }
  ]
}
Block 2 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.chilisjobs.com/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.chilisjobs.com/job-search-results/?keyword={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 3 : Organization
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Chili's",
  "url": "https://www.chilisjobs.com/",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "US"
  }
}
A+
Rich Results Eligibility
3 JSON-LD block(s) declaring 4 schema type(s)
PASS
3 JSON-LD block(s) declaring 4 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
4 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): WebSite (×2), BreadcrumbList, Organization, WebPage Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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