Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 20.1 MB (15.8 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
143 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$625 investment → $7,410/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~28%.
- Page takes 26.2s to loadUsers abandon at ~3s — you're 23.7s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- High main-thread blocking timePage is non-interactive for 245ms after first paint→ Defer third-party scripts and split large bundles
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 1 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$7,407 /mo
+27.5pp bounce · ~2,753 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$3.97 /mo
49667.2 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~5.0 MB per page loadSaves $3.97/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.46 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
26.22 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
245 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.01 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
26.81 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.04 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
7.00 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
13 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.90 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
7.19 s
Categories
8Performance
Page weighs 20.1 MB (15.8 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
All checks pass
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Adobe Experience Manager, on Java, with F5 BigIP CDN
Stack Architecture
AdRoll 2.0
Adobe Analytics 
Adobe Experience Platform Launch 
Adobe Target 2.11.4
Fathom 
Linkedin Insight Tag 
Marketo 165
Mouse Flow 
Salesforce Marketing Cloud Account Engagement Adobe Experience Manager Adobe Client Data Layer 2.0.2Amazon Route 53 Apple 
ArcGIS API for JavaScript 
Bulma Facebook Google Search Console 
Hammer.js 2.0.7
Instant.Page 
OneTrust 
Open Graph 
Priority Hints Proofpoint 
ServiceNow 
dc.js 
jQuery 1.12.4
Java 
F5 BigIP All Detected Technologies (28)
F5's BIG-IP is a family of products covering software and hardware designed around application availability, access control, and security solutions.
Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
Adobe Experience Manager (AEM) is a content management solution for building websites, mobile apps and forms.
Adobe Client Data Layer is a framework of JavaScript objects on your site that contains all variable values used in your implementation.
ArcGIS API for JavaScript is a tool used to embed maps and tasks in web applications.
Hammer.js is a JavaScript library for adding touch gestures like swipe, pinch, and rotate to web applications.
Instant.Page is a JavaScript library which uses just-in-time preloading technique to make websites faster.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
ServiceNow is a cloud computing platform to help companies manage digital workflows for enterprise operations.
A multi-dimensional charting library built to work natively with crossfilter and rendered using d3.js
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
AdRoll is a digital marketing technology platform that specialises in retargeting.
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
Fathom is easy-yet-powerful website analytics that protects digital privacy.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) is an application specifically designed for B2B marketing automation.
Observations (3)
No build tool detected
A framework (Adobe Client Data Layer) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
jQuery version may be outdated
Detected jQuery 1.12.4. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
28 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected B (82)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 20.1 MB (15.8 MB transferred)
- · HSTS header is missing
- · 143 third-party resources (100% of weight)
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found