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https://esri.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

79/100

Site name appears as

Page titleEsri
og:site_name—
twitter:site@Esri
Organization.nameEsri

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

esri.com

GIS Software for Mapping and Spatial Analytics | Esri

Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospatial mapping software for business and government.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — GIS Software for Mapping and Spatial Analytics | Esri
  • twitter:description — Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospat...
  • twitter:image — falling back from og:image

ESRI.COM

GIS Software for Mapping and Spatial Analytics | Esri

Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospatial mapping software for business and government.

Preview quality · Facebook B · 80/100

Description will be truncated (170 chars / 155 max)

  • og:title — GIS Software for Mapping and Spatial Analytics | Esri
  • og:description — Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospat...
  • og:image — https://www.esri.com/content/dam/esrisites/en-us/media/social-media/social-sharing-image-default.jpg
  • og:type — website
  • og:url — https://www.esri.com/en-us/home
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (170 chars, max 155)

    → Tighten og:description to ≤155 characters

GIS Software for Mapping and Spatial Analytics | Esri

esri.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (170 chars / 150 max)

  • og:title — GIS Software for Mapping and Spatial Analytics | Esri
  • og:description — Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospat...
  • og:image — https://www.esri.com/content/dam/esrisites/en-us/media/social-media/social-sharing-image-default.jpg

  • Description will be truncated on LinkedIn (170 chars, max 150)

    → Tighten og:description to ≤150 characters

esri.com

GIS Software for Mapping and Spatial Analytics | Esri

Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospatial mapping software for business and government.

Preview quality · Slack A+ · 100/100
  • og:title — GIS Software for Mapping and Spatial Analytics | Esri
  • og:description — Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospat...
  • og:image — https://www.esri.com/content/dam/esrisites/en-us/media/social-media/social-sharing-image-default.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Structured Data
4 JSON-LD block(s) found — structured data is well configured.
PASS
4 JSON-LD block(s) found — structured data is well configured.
Info::
2 blocks of custom type "Corporation" — unable to validate specific properties
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
Custom type "website" — unable to validate specific properties
Info::
4 JSON-LD blocks found

JSON-LD Blocks

Block 1 : Corporation
12 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "name": "Esri",
  "legalName": "Environmental Systems Research Institute, Inc.",
  "url": "https://www.esri.com/en-us/home",
  "logo": "https://www.esri.com/content/dam/esrisites/common/logos/esri-logo.jpg",
  "image": "https://www.esri.com/content/dam/esrisites/en-us/common/logos/the-science-of-where-tm.png",
  "description": "Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospatial mapping software for business and government.",
  "alternateName": "Environmental Systems Research Institute",
  "brand": "Esri",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "US",
    "addressLocality": "Redlands",
    "addressRegion": "CA",
    "postalCode": "92373",
    "streetAddress": "380 New York Street"
  },
  "sameAs": [
    "https://x.com/esri,https://www.facebook.com/esrigis,https://www.linkedin.com/company/esri,https://www.instagram.com/esrigram,https://www.youtube.com/user/esritv,https://en.wikipedia.org/wiki/Esri"
  ]
}
Block 2 : Corporation
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "contactPoint": [
    {
      "@type": "contactPoint",
      "telephone": "+1-888-377-4575",
      "contactType": "customer service",
      "contactOption": "TollFree"
    },
    {
      "@type": "contactPoint",
      "telephone": "+1-909-793-2853",
      "contactType": "general questions",
      "contactOption": ""
    },
    {
      "@type": "contactPoint",
      "telephone": "+1-800-447-9778",
      "contactType": "sales",
      "contactOption": "TollFree"
    },
    {
      "@type": "contactPoint",
      "telephone": "+1-888-377-4575",
      "contactType": "consulting",
      "contactOption": "TollFree"
    },
    {
      "@type": "contactPoint",
      "telephone": "+1-888-377-4575",
      "contactType": "training",
      "contactOption": "TollFree"
    },
    {
      "@type": "contactPoint",
      "telephone": "+1-888-377-4575",
      "contactType": "technical support",
      "contactOption": "TollFree"
    }
  ]
}
Block 3 : WebPage
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "GIS Software for Mapping and Spatial Analytics | Esri",
  "sourceOrganization": {
    "@type": "Organization",
    "name": "Esri"
  },
  "url": "https://www.esri.com/en-us/home",
  "image": "https://www.esri.com/content/dam/esrisites/en-us/home/homepage-about-esri-static-dynamic.jpg",
  "inLanguage": {
    "@type": "Language",
    "name": "en-us"
  },
  "description": "Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospatial mapping software for business and government."
}
Block 4 : website
4 properties Valid
{
  "@context": "https://schema.org",
  "@type": "website",
  "url": "https://www.esri.com/en-us/home",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.esri.com/en-us/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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