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https://opb.org

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
82
GRADE
B
FIX
0
REVIEW
2
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 2 REVIEW
C
Canonical URL
Action
Issues found
REVIEW
Issues found
Info::
Canonical tag present
Got: https://www.opb.org/homepage
Warning::
Canonical does not match final URL (https://www.opb.org:443/)
Critical::
Canonical target returns 403
Search engines cannot follow this canonical, effectively orphaning this page.
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://opb.org Canonical https://www.opb.org/homepage Match Points to a different page Target 403

Search engines cannot follow this canonical, effectively orphaning this page.

Why this matters

Canonical URL returns a non-200 status — Google can't follow the canonical to confirm the relationship.

Source: Google Search Central

A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Oregon Public Broadcasting - OPB
Info::
Title length (32 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Oregon Public Broadcasting - OPB"

32 characters Optimal ✓
Title: Oregon Public Broadcasting - OPB
H1: Federal funding for public media has been eliminated.
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
1991 words, Difficult
PASS
1991 words, Difficult
Info::
Page has 1991 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 14)
1991 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

1% text 99% HTML

12 KB / 1593 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
75 images, 75 descriptive filenames
PASS
75 images, 75 descriptive filenames
Info::
All images have descriptive filenames
Info::
33 image(s) missing alt text — see Accessibility tab
75 descriptive
0 hash-based
0 generic
75 total
FilenameQualityAltIssues
first-look.svgdescriptive1
ES7MBLMSGBAZJC4DM2SL6NSWOQ.jpgdescriptive1
IOIJVH3CTRBJXGZ6LWI7NUBBVQ.jpgdescriptive1
JI2IKBR5S5BYPEKQVJYGTA7VH4.jpgdescriptive1
MBJF56RJXFA4PNNY2X5W4OPZOQ.jpgdescriptive1
4EJSZEQKQFHY3D424BIMPUV4XE.jpgdescriptive1
ME5CP774P5FIHGCQPDFSDPL5CM.jpgdescriptive1
P6GSD7OJTZG3NPYFJSJEL6IL5U.jpgdescriptive1
666YHOPXOFDE7B2NQWHURFD4MQ.jpgdescriptive1
DDWUHWFV7ZDU7MHLNC22QGEKZE.jpgdescriptive1
FH5FHQ6HX5AA7OK3JRDHNSX2EQ.jpgdescriptive1
F6QMXTKF6FDPNIFSYANYXNRB7I.jpgdescriptive1
P3MKN6465BFTHJH7HMXYJ6IBLA.jpgdescriptive1
LAQFCFPD5NBGJP37TDT3XLS3G4.jpgdescriptive1
P2FJOZEBNVDPZH32TFUZFSRP74.jpgdescriptive1
UUWVDSY2AVGFVBE2V2QGQICBSQ.jpgdescriptive1
M7ORSICGQJFPJGCGDU3WVLKEAA.jpgdescriptive1
57U44T5XN5GT5B7LCLOHBV4HWQ.jpgdescriptive1
RNRZKGBLK5DXZBNWDW472ZS6LE.jpgdescriptive1
OCFBGQRVKFDT7H4TZWBAJXH2CE.jpgdescriptive1
FPOW7XZTH5H5ZBA77JM2A42VLY.JPGdescriptive1
37SEIJPX2BCTBHBARUNJ3VS5PQ.JPGdescriptive1
QKMQUJ4X2VGOPNNDZDI4AIA3AE.JPGdescriptive1
6ICDNHNLXZBYZOGH5G7EJ7VPJI.JPGdescriptive1
OBZNUV5FIRGWDOR4CI2IQ25UTM.JPGdescriptive1
IVGHIOVZQJF7DG6VY6AJWQXASI.JPGdescriptive1
TDMUTRHWZRGN7KT6TS7J3NOHJU.JPGdescriptive1
A5BEKZ2KEZAKROVAC4YLQJQ3LA.JPGdescriptive1
JBUD4B2YV5FNBJM6FVLNZFE4HE.jpgdescriptive1
H4D46B4QRRGR3EMX6C2TWPTD7Y.jpgdescriptive1
LQE6PPWE5ZHZZB5KCEZDLYV3KM.jpgdescriptive1
YLX5PVXMLVGCREMDHUWL4KOJOM.jpgdescriptive1
QFG4GQGJVZFNZGA2DYJUFN2444.jpgdescriptive1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

WebPage json-ld
0/0 required

Missing schema opportunities

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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