Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 41.3 MB (9.8 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$725 investment → $11,451/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~36%.
- Page takes 13.4s to loadUsers abandon at ~3s — you're 10.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 5.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 4 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$9,784 /mo
+36.4pp bounce · ~3,637 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$2.47 /mo
30885.2 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~3.1 MB per page loadSaves $2.47/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.94 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
13.41 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
5.44 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.473
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.23 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
57.87 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.18 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.57 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
579 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.056
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.57 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
10.82 s
Categories
8Performance
Page weighs 41.3 MB (9.8 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
2 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Drupal sites score 87+ on Sustainability; you're at 53 — closing this gap is the highest-leverage improvement.
Top 10% of Apple sites score 86+ on Sustainability; you're at 53 — closing this gap is the highest-leverage improvement.
Technology stack
Drupal 10, on PHP, with Cloudflare CDN
Stack Architecture
Crazy Egg 
Facebook Login Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Innovid Advertising Measurement 
Mautic 
PostHog 
Resonate 
Siteimprove 
StackAdapt 
TVSquared 
TikTok Pixel 
theTradeDesk 
Drupal 10
BlueConic 
Bootstrap 4.6.1Facebook Facebook SDK 
Font Awesome 6.1.1Google Search Console Google Workspace Microsoft Microsoft 365 
Modernizr 3.6.0
Open Graph 
Select2 
Varnish 
YouTube 
core-js 3.32.2
jQuery 3.7.1
PHP 
Cloudflare 
Nginx 
cdnjs 
jsDelivr jsDelivr CDN All Detected Technologies (38)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
cdnjs is a free distributed JS library delivery service.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
PHP is a general-purpose scripting language used for web development.
Drupal is a free and open-source web content management framework.
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Font Awesome is a font and icon toolkit based on CSS and Less.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Select2 is a jQuery based replacement for select boxes. It supports searching, remote data sets, and infinite scrolling of results.
Varnish is a reverse caching proxy.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Facebook Login is a way for people to create accounts and log into your app across multiple platforms.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Innovid Advertising Measurement is a solution for assessing and analyzing the performance of advertising campaigns across different platforms and devices.
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
PostHog is the open-source, all-in-one product analytics platform.
Resonate is a consumer intelligence platform that collects, analyzes, and interprets audience data to provide insights into consumer behavior, preferences, and motivations for strategic decision-making.
Siteimprove is a digital analytics and content QA platform.
StackAdapt is a platform that provides a content advertising strategy solution for planning, executing, and optimizing digital campaigns.
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Observations (3)
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Bootstrap version may be outdated
Detected Bootstrap 4.6.1. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
38 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (81)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 41.3 MB (9.8 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 2 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found