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https://wur.nl

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

39/100

Site name appears as

Page titleWUR
og:site_nameWageningen University & Research
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

wur.nl

Shape responsible change

Bij WUR innoveren we voor een duurzame wereld en levenskwaliteit.

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary_large_image
  • twitter:title — Shape responsible change
  • twitter:description — Bij WUR innoveren we voor een duurzame wereld en levenskwaliteit.
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

WUR.NL

Shape responsible change

Bij WUR innoveren we voor een duurzame wereld en levenskwaliteit.

Preview quality · Facebook C · 65/100
  • og:title — Shape responsible change
  • og:description — Bij WUR innoveren we voor een duurzame wereld en levenskwaliteit.
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.wur.nl/
  • og:site_name — Wageningen University & Research

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Shape responsible change

wur.nl

Preview quality · LinkedIn C · 65/100
  • og:title — Shape responsible change
  • og:description — Bij WUR innoveren we voor een duurzame wereld en levenskwaliteit.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

wur.nl

Shape responsible change

Bij WUR innoveren we voor een duurzame wereld en levenskwaliteit.

Preview quality · Slack B · 80/100
  • og:title — Shape responsible change
  • og:description — Bij WUR innoveren we voor een duurzame wereld en levenskwaliteit.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 68/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollegeOrUniversity
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollegeOrUniversity",
      "@id": "https://www.wur.nl#organization",
      "url": "https://www.wur.nl",
      "name": "Wageningen University & Research",
      "sameAs": "https://nl.linkedin.com/school/wageningenuniversity/ https://www.facebook.com/WUR https://twitter.com/WUR https://www.instagram.com/uniwageningen/ https://www.youtube.com/channel/UCXaytnClAXlaqIngyQh-pWg",
      "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "customer service"
      },
      "logo": {
        "@type": "ImageObject",
        "url": "site logo url"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": [
          "Droevendaalsesteeg 4",
          "6708 PB Wageningen Netherlands"
        ]
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.wur.nl/#webpage",
      "description": "Bij WUR innoveren we voor een duurzame wereld en levenskwaliteit.",
      "publisher": {
        "@type": "CollegeOrUniversity",
        "@id": "https://www.wur.nl#organization"
      },
      "inLanguage": "nl"
    },
    {
      "@type": "WebSite",
      "@id": "https://www.wur.nl#website",
      "name": "Wageningen University & Research",
      "url": "https://www.wur.nl",
      "potentialAction": {
        "@type": "SearchAction",
        "query": "https://www.wur.nl/nl/zoeken?q={search_term_string}",
        "query-input": "required name=search_term_string"
      },
      "publisher": {
        "@type": "CollegeOrUniversity",
        "@id": "https://www.wur.nl#organization"
      },
      "inLanguage": "nl"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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