Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

65/100

Site name appears as

Page title	Filter Icon
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

136 links checked, 136 healthy, 0 broken

PASS

136 links checked, 136 healthy, 0 broken

136 of 136 links are healthy

136 total 125 healthy 11 redirects

Redirects (11)

URL	Destination	Found in
https://nap.edu/build/assets/futura_pt_b...	https://nap.edu/build/assets/futura_pt_b...	`<link>`
https://nap.edu/build/assets/futura_pt_d...	https://nap.edu/build/assets/futura_pt_d...	`<link>`
https://nap.edu/build/assets/Merriweathe...	https://nap.edu/build/assets/Merriweathe...	`<link>`
https://nap.edu/build/assets/Merriweathe...	https://nap.edu/build/assets/Merriweathe...	`<link>`
https://nap.edu/build/assets/Merriweathe...	https://nap.edu/build/assets/Merriweathe...	`<link>`
https://nap.edu/build/assets/app-Caz1cBy...	https://nap.edu/build/assets/app-Caz1cBy...	`<link>`
https://nap.nationalacademies.org/cover%...	https://nap.nationalacademies.org/cover%...	`<img>`
https://nap.edu/publications/all	https://nap.edu/publications/all	`<a>`
https://nap.edu/events/archive	https://nap.edu/events/archive	`<a>`
https://nap.edu/terms-of-use	https://nap.edu/terms-of-use	`<a>`
https://nap.edu/build/assets/app-DrqUutl...	https://nap.edu/build/assets/app-DrqUutl...	`<script>`

200 https://www.nationalacademies.org/favicon-96x96.png <link>

200 https://www.nationalacademies.org/favicon.svg <link>

200 https://www.nationalacademies.org/favicon.ico <link>

200 https://www.nationalacademies.org/apple-touch-icon.png <link>

200 https://www.nationalacademies.org/humans.txt <link>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://js.hscollectedforms.net/collectedforms.js <script>

200 https://js.hs-analytics.net/analytics/1776807600000/49197025... <script>

200 https://js.hsadspixel.net/pixels.js <script>

200 https://js.hs-banner.com/v2/49197025/banner.js <script>

200 https://scripts.clarity.ms/0.8.59-beta/clarity.js <script>

200 https://cl.qualaroo.com/ki.js/80830/iOh.js <script>

200 https://www.clarity.ms/tag/ux9mtioswv?ref=gtm <script>

200 https://www.googletagmanager.com/gtag/js?id=G-95DFGJ1W4R&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-K5ZR4BL2 <script>

200 https://admin-pipeline.upsun-us.observability-pipeline.black... <script>

200 https://cdn.cookielaw.org/scripttemplates/6.30.0/otBannerSdk... <script>

200 https://www.nationalacademies.org <a>

200 https://www.nationalacademies.org/donate-today <a>

200 https://www.nationalacademies.org/account/personal-library <a>

200 https://www.nationalacademies.org/account/settings <a>

200 https://www.nationalacademies.org/publications <a>

200 https://www.nationalacademies.org/publications/all?sort=desc <a>

200 https://www.nationalacademies.org/publications/all?sort=asc <a>

200 https://www.nationalacademies.org/publications/29386 <a>

200 https://nap.nationalacademies.org/cover/29386/200 <img>

200 https://www.nationalacademies.org/publications/29378 <a>

200 https://nap.nationalacademies.org/cover/29378/200 <img>

200 https://www.nationalacademies.org/units/HMD-HSP-18-P-13/publ... <a>

200 https://www.nationalacademies.org/projects/HMD-BPH-24-07/pub... <a>

200 https://nap.nationalacademies.org/cover/29425/200 <img>

200 https://www.nationalacademies.org/units/DELS-WSTB-21-P-378/p... <a>

200 https://nap.nationalacademies.org/cover/29130/200 <img>

200 https://www.nationalacademies.org/publications/29379 <a>

200 https://nap.nationalacademies.org/cover/29379/200 <img>

200 https://www.nationalacademies.org/units/DEPS-LAB-21-P-364/pu... <a>

200 https://nap.nationalacademies.org/cover/29294/200 <img>

200 https://www.nationalacademies.org/units/HMD-HSP-21-08/public... <a>

200 https://nap.nationalacademies.org/cover/29227/200 <img>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

nap.edu

National Academies of Sciences, Engineering, and Medicine

Our work helps shape sound policies, inform public opinion, and advance the pursuit of science, engineering, and medicine.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary
twitter:title — National Academies of Sciences, Engineering, and Medicine
twitter:description — Our work helps shape sound policies, inform public opinion, and advance the pursuit of science, engineering, and medi...
twitter:image — https://www.nationalacademies.org/cover.jpg

NAP.EDU

National Academies of Sciences, Engineering, and Medicine

Our work helps shape sound policies, inform public opinion, and advance the pursuit of science, engineering, and medicine.

Preview quality · Facebook A · 85/100

og:title — National Academies of Sciences, Engineering, and Medicine
og:description — Our work helps shape sound policies, inform public opinion, and advance the pursuit of science, engineering, and medi...
og:image — https://www.nationalacademies.org/cover.jpg
og:type — website
og:url — https://www.nationalacademies.org/publications/all
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

National Academies of Sciences, Engineering, and Medicine

nap.edu

Preview quality · LinkedIn A+ · 100/100

og:title — National Academies of Sciences, Engineering, and Medicine
og:description — Our work helps shape sound policies, inform public opinion, and advance the pursuit of science, engineering, and medi...
og:image — https://www.nationalacademies.org/cover.jpg

nap.edu

National Academies of Sciences, Engineering, and Medicine

Our work helps shape sound policies, inform public opinion, and advance the pursuit of science, engineering, and medicine.

Preview quality · Slack A+ · 100/100

og:title — National Academies of Sciences, Engineering, and Medicine
og:description — Our work helps shape sound policies, inform public opinion, and advance the pursuit of science, engineering, and medi...
og:image — https://www.nationalacademies.org/cover.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.