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https://carbonbrief.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
97
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

62/100

Site name appears as

Page titleCarbon Brief
og:site_nameCarbon Brief
twitter:site@carbonbrief
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.carbonbrief.org/wp-content/uploads/2025/05/Arctic-hero-2-scaled.jpg
Info::
og:title is short (19 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 19 chars Expected: 25–60 chars
URL: https://www.carbonbrief.org/wp-content/uploads/2025/05/Arctic-hero-2-scaled.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 19 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

carbonbrief.org

Home - Carbon Brief

Carbon Brief covers climate science, energy and policy, specialising in clear, data-driven articles to improve the understanding of climate change.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

CARBONBRIEF.ORG

Home - Carbon Brief

Carbon Brief covers climate science, energy and policy, specialising in clear, data-driven articles to improve the understanding of climate change.

Preview quality · Facebook A+ · 100/100
  • og:title — Home - Carbon Brief
  • og:description — Carbon Brief covers climate science, energy and policy, specialising in clear, data-driven articles to improve the un...
  • og:image — https://www.carbonbrief.org/wp-content/uploads/2025/05/Arctic-hero-2-scaled.jpg
  • og:type — website
  • og:url — https://www.carbonbrief.org/
  • og:site_name — Carbon Brief

Home - Carbon Brief

carbonbrief.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — Home - Carbon Brief
  • og:description — Carbon Brief covers climate science, energy and policy, specialising in clear, data-driven articles to improve the un...
  • og:image — https://www.carbonbrief.org/wp-content/uploads/2025/05/Arctic-hero-2-scaled.jpg

carbonbrief.org

Home - Carbon Brief

Carbon Brief covers climate science, energy and policy, specialising in clear, data-driven articles to improve the understanding of climate change.

Preview quality · Slack A+ · 100/100
  • og:title — Home - Carbon Brief
  • og:description — Carbon Brief covers climate science, energy and policy, specialising in clear, data-driven articles to improve the un...
  • og:image — https://www.carbonbrief.org/wp-content/uploads/2025/05/Arctic-hero-2-scaled.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.carbonbrief.org\/",
      "url": "https:\/\/www.carbonbrief.org\/",
      "name": "Home - Carbon Brief",
      "isPartOf": {
        "@id": "https:\/\/www.carbonbrief.org\/#website"
      },
      "about": {
        "@id": "https:\/\/www.carbonbrief.org\/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/www.carbonbrief.org\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/www.carbonbrief.org\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/www.carbonbrief.org\/wp-content\/uploads\/2025\/05\/Arctic-hero-2-scaled.jpg",
      "datePublished": "2022-05-26T13:41:19+00:00",
      "dateModified": "2026-04-22T16:46:25+00:00",
      "description": "Carbon Brief covers climate science, energy and policy, specialising in clear, data-driven articles to improve the understanding of climate change.",
      "breadcrumb": {
        "@id": "https:\/\/www.carbonbrief.org\/#breadcrumb"
      },
      "inLanguage": "en-GB",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/www.carbonbrief.org\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-GB",
      "@id": "https:\/\/www.carbonbrief.org\/#primaryimage",
      "url": "https:\/\/www.carbonbrief.org\/wp-content\/uploads\/2025\/05\/Arctic-hero-2-scaled.jpg",
      "contentUrl": "https:\/\/www.carbonbrief.org\/wp-content\/uploads\/2025\/05\/Arctic-hero-2-scaled.jpg",
      "width": 2560,
      "height": 1706
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.carbonbrief.org\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.carbonbrief.org\/#website",
      "url": "https:\/\/www.carbonbrief.org\/",
      "name": "Carbon Brief",
      "description": "Clear on climate",
      "publisher": {
        "@id": "https:\/\/www.carbonbrief.org\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/www.carbonbrief.org\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-GB"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/www.carbonbrief.org\/#organization",
      "name": "Carbon Brief",
      "url": "https:\/\/www.carbonbrief.org\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-GB",
        "@id": "https:\/\/www.carbonbrief.org\/#\/schema\/logo\/image\/",
        "url": "https:\/\/www.carbonbrief.org\/wp-content\/uploads\/2015\/10\/CarbonBrief_Logo2015_SEO.png",
        "contentUrl": "https:\/\/www.carbonbrief.org\/wp-content\/uploads\/2015\/10\/CarbonBrief_Logo2015_SEO.png",
        "width": 222,
        "height": 69,
        "caption": "Carbon Brief"
      },
      "image": {
        "@id": "https:\/\/www.carbonbrief.org\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/carbonbrief\/",
        "https:\/\/x.com\/carbonbrief",
        "https:\/\/www.instagram.com\/carbonbrief\/",
        "https:\/\/www.pinterest.com\/thecarbonbrief\/",
        "https:\/\/www.youtube.com\/channel\/UCiXgvmQ2jUgUjRpJzvga5Tg"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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