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SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://bpb.de Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more ▾

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Bundeszentrale für politische Bildung | Startseite | bpb.de
Info::
Title length (60 chars) is optimal
Info::
Title and H1 are identical
Consider differentiating — the title is for search results, the H1 is for the page.
Title

"Bundeszentrale für politische Bildung | Startseite | bpb.de"

60 characters Optimal ✓
Title: Bundeszentrale für politische Bildung | Startseite | bpb.de
H1: Bundeszentrale für politische Bildung | Startseite | bpb.de
Match: Similar ✓
Robots: Indexable (no restrictions)

Consider differentiating — the title is for search results, the H1 is for the page.

Why this matters

Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).

Learn more ▾

Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.

Source: Google Search Central / on-page SEO

A+
Content Depth
2608 words, Difficult
PASS
2608 words, Difficult
Info::
Page has 2608 words — good depth for search engines
Info::
Reading level: Difficult (grade 12)
2608 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 12

Text-to-HTML Ratio

10% text 90% HTML

19 KB / 189 KB

A+
Image SEO
86 images, 86 descriptive filenames
PASS
86 images, 86 descriptive filenames
Info::
All images have descriptive filenames
86 descriptive
0 hash-based
0 generic
86 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

Article Eligible

Article rich results

Detected schema types

Article json-ld → Article rich results
4/4 required · 2/2 recommended
Required fields (Google)
  • headline — Required — used as the rich result title
  • image — Required for top-stories carousel eligibility
  • author — Required by Google's E-E-A-T guidelines
  • datePublished — Required for time-sensitive rich results
Recommended fields
  • dateModified — Signals freshness to the news algorithm
  • description — Used as the result snippet
Google's spec for this type

Missing schema opportunities

  • moderate

    Event

    Page mentions an event (time element or event markup) that could be marked up as Event

    Events appear in dedicated event search and Google Events

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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