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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
76
GRADE
C
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
F
Structured Data
Action
7 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
7 JSON-LD block(s) found — issues found that may affect search visibility.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #3
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #4
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #5
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #6
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #7
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
5 blocks of custom type "ImageObject" — unable to validate specific properties
Info::
7 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
5 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "name": "folha.uol.com.br",
  "url": "https://www.folha.uol.com.br/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://search.folha.uol.com.br/?q={search_term_string}&site=todos",
    "query-input": "required name=search_term_string"
  }
}
Block 2 : WebPage
8 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebPage",
  "name": "Not\u00edcias de hoje do Brasil e do Mundo | Folha de S.Paulo",
  "description": "Siga a Folha e fique informado sobre tudo o que acontece no Brasil e no mundo. Not\u00edcias sobre pol\u00edtica, economia, cultura, esporte, entretenimento e mais.",
  "url": "https://www.folha.uol.com.br/",
  "isAccessibleForFree": true,
  "publisher": {
    "@type": "NewsMediaOrganization",
    "@id": "https://www1.folha.uol.com.br#organization",
    "name": "folha.uol.com.br",
    "url": "https://www.folha.uol.com.br/",
    "logo": {
      "@type": "ImageObject",
      "url": "https://f.i.uol.com.br/hunting/folha/1/amp/logo.png",
      "width": 600,
      "height": 60
    },
    "sameAs": [
      "https://www.facebook.com/folhadesp",
      "https://x.com/folha",
      "https://www.instagram.com/folhadespaulo/",
      "https://www.linkedin.com/company/folha-de-spaulo/",
      "https://www.youtube.com/channel/UCmYuiV9wAR3i8p19Ygc7izg"
    ],
    "ethicsPolicy": "https://temas.folha.uol.com.br/projeto-editorial-da-folha/projeto-editorial-folha-de-s-paulo/principios-editoriais.shtml",
    "diversityPolicy": "https://temas.folha.uol.com.br/projeto-editorial-da-folha/projeto-editorial-folha-de-s-paulo/principios-editoriais.shtml",
    "correctionsPolicy": "https://temas.folha.uol.com.br/folha-projeto-editorial/manual-de-redacao-conduta/erramos.shtml",
    "ownershipFundingInfo": "https://www1.folha.uol.com.br/institucional/",
    "foundingDate": "1921-02-19",
    "masthead": "https://www1.folha.uol.com.br/institucional/expediente.shtml",
    "missionCoveragePrioritiesPolicy": "https://temas.folha.uol.com.br/projeto-editorial-da-folha/projeto-editorial-folha-de-s-paulo/sua-excelencia-o-consumidor-de-noticias.shtml",
    "verificationFactCheckingPolicy": "https://temas.folha.uol.com.br/folha-projeto-editorial/manual-de-redacao-conduta/conduta.shtml",
    "unnamedSourcesPolicy": "https://temas.folha.uol.com.br/projeto-editorial-da-folha/projeto-editorial-folha-de-s-paulo/principios-editoriais.shtml",
    "actionableFeedbackPolicy": "https://www1.folha.uol.com.br/falecomafolha/",
    "diversityStaffingReport": "https://temas.folha.uol.com.br/folha-projeto-editorial/manual-de-redacao-conduta/politica-de-diversidade.shtml",
    "contactPoint": [
      {
        "@type": "ContactPoint",
        "contactType": "Newsroom Contact",
        "url": "https://www1.folha.uol.com.br/falecomafolha/"
      },
      {
        "@type": "ContactPoint",
        "contactType": "Public Engagement",
        "url": "https://www1.folha.uol.com.br/falecomafolha/"
      }
    ]
  },
  "publishingPrinciples": "https://temas.folha.uol.com.br/folha-projeto-editorial/manual-de-redacao-conduta/atuacao-profissional.shtml"
}
Block 3 : ImageObject
8 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "ImageObject",
  "contentUrl": "https://f.i.uol.com.br/fotografia/2026/04/15/177628750769dfff139cc84_1776287507_16x9_md.jpg",
  "creditText": "Folhapress",
  "creator": {
    "@type": "Person",
    "name": "Eduardo Knapp"
  },
  "license": "https://folhapress.folha.com.br/paginas/afolhapress/termos-e-condicoes-de-uso/",
  "acquireLicensePage": "https://folhapress.folha.com.br/",
  "copyrightNotice": "Folhapress"
}
Block 4 : ImageObject
8 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "ImageObject",
  "contentUrl": "https://f.i.uol.com.br/fotografia/2024/11/12/17314413966733b2f4a6a6b_1731441396_5x2_md.jpg",
  "creditText": "Folhapress",
  "creator": {
    "@type": "Person",
    "name": "Dirceu Neto"
  },
  "license": "https://folhapress.folha.com.br/paginas/afolhapress/termos-e-condicoes-de-uso/",
  "acquireLicensePage": "https://folhapress.folha.com.br/",
  "copyrightNotice": "Folhapress"
}
Block 5 : ImageObject
8 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "ImageObject",
  "contentUrl": "https://f.i.uol.com.br/fotografia/2020/12/18/16082955015fdca44d519cf_1608295501_3x2_md.jpg",
  "creditText": "Instagram/zefelipecantor",
  "creator": {
    "@type": "Person",
    "name": ""
  },
  "license": "https://folhapress.folha.com.br/paginas/afolhapress/termos-e-condicoes-de-uso/",
  "acquireLicensePage": "https://folhapress.folha.com.br/",
  "copyrightNotice": "Instagram/zefelipecantor"
}
Block 6 : ImageObject
8 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "ImageObject",
  "contentUrl": "https://f.i.uol.com.br/fotografia/2026/04/15/177628601569dff93f3912e_1776286015_3x2_md.jpg",
  "creditText": "Folhapress",
  "creator": {
    "@type": "Person",
    "name": "Pedro Ladeira"
  },
  "license": "https://folhapress.folha.com.br/paginas/afolhapress/termos-e-condicoes-de-uso/",
  "acquireLicensePage": "https://folhapress.folha.com.br/",
  "copyrightNotice": "Folhapress"
}
Block 7 : ImageObject
8 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "ImageObject",
  "contentUrl": "https://f.i.uol.com.br/fotografia/2026/04/15/177628073869dfe4a229025_1776280738_5x2_md.jpg",
  "creditText": "Folhapress",
  "creator": {
    "@type": "Person",
    "name": "Gabriela Biló"
  },
  "license": "https://folhapress.folha.com.br/paginas/afolhapress/termos-e-condicoes-de-uso/",
  "acquireLicensePage": "https://folhapress.folha.com.br/",
  "copyrightNotice": "Folhapress"
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleÍcone alerta
og:site_nameFolha de S.Paulo
twitter:sitefolha
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://f.i.uol.com.br/hunting/folha/1/common/logo-folha-facebook.jpg
URL: https://f.i.uol.com.br/hunting/folha/1/common/logo-folha-facebook.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

folha.uol.com.br

Notícias de hoje do Brasil e do Mundo | Folha de S.Paulo

Siga a Folha e fique informado sobre tudo o que acontece no Brasil e no mundo. Notícias sobre política, economia, cultura, esporte, entretenimento e mais.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Notícias de hoje do Brasil e do Mundo | Folha de S.Paulo
  • twitter:description — Siga a Folha e fique informado sobre tudo o que acontece no Brasil e no mundo. Notícias sobre política, economia, cul...
  • twitter:image — https://f.i.uol.com.br/hunting/folha/1/common/logo-folha-twitter.jpg

FOLHA.UOL.COM.BR

Notícias de hoje do Brasil e do Mundo | Folha de S.Paulo

Siga a Folha e fique informado sobre tudo o que acontece no Brasil e no mundo. Notícias sobre política, economia, cultura, esporte, entretenimento e mais.

Preview quality · Facebook A+ · 95/100

Description will be truncated (156 chars / 155 max)

  • og:title — Notícias de hoje do Brasil e do Mundo | Folha de S.Paulo
  • og:description — Siga a Folha e fique informado sobre tudo o que acontece no Brasil e no mundo. Notícias sobre política, economia, cul...
  • og:image — https://f.i.uol.com.br/hunting/folha/1/common/logo-folha-facebook.jpg
  • og:type — website
  • og:url — https://www.folha.uol.com.br/
  • og:site_name — Folha de S.Paulo

  • Description will be truncated on Facebook (156 chars, max 155)

    → Tighten og:description to ≤155 characters

Notícias de hoje do Brasil e do Mundo | Folha de S.Paulo

folha.uol.com.br

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (156 chars / 150 max)

  • og:title — Notícias de hoje do Brasil e do Mundo | Folha de S.Paulo
  • og:description — Siga a Folha e fique informado sobre tudo o que acontece no Brasil e no mundo. Notícias sobre política, economia, cul...
  • og:image — https://f.i.uol.com.br/hunting/folha/1/common/logo-folha-facebook.jpg

  • Description will be truncated on LinkedIn (156 chars, max 150)

    → Tighten og:description to ≤150 characters

folha.uol.com.br

Notícias de hoje do Brasil e do Mundo | Folha de S.Paulo

Siga a Folha e fique informado sobre tudo o que acontece no Brasil e no mundo. Notícias sobre política, economia, cultura, esporte, entretenimento e mais.

Preview quality · Slack A+ · 100/100
  • og:title — Notícias de hoje do Brasil e do Mundo | Folha de S.Paulo
  • og:description — Siga a Folha e fique informado sobre tudo o que acontece no Brasil e no mundo. Notícias sobre política, economia, cul...
  • og:image — https://f.i.uol.com.br/hunting/folha/1/common/logo-folha-facebook.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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