https://www.allbirds.eu
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
81
GRADE
B
FIX
0
REVIEW
3
PASS
3
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
73 PASS 3 REVIEW
BCanonical URLMinor issuesREVIEW
Canonical URL
Minor issues
Minor issues
Info::
Canonical tag present
Got: https://allbirds.de/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Critical::
Canonical target returns 429
Search engines cannot follow this canonical, effectively orphaning this page.
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://www.allbirds.eu Canonical https://allbirds.de/ Match Self-referencing (correct) Target 429
Search engines cannot follow this canonical, effectively orphaning this page.
Why this matters
Canonical URL returns a non-200 status — Google can't follow the canonical to confirm the relationship.
Source: Google Search Central
CContent DepthAction717 words, Very DifficultREVIEW
Content Depth
Action717 words, Very Difficult
717 words, Very Difficult
Info::
Page has 717 words of content
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 17)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 17
Text-to-HTML Ratio
1% text 99% HTML
5 KB / 390 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
BImage SEO76 images, 27 descriptive filenamesREVIEW
Image SEO
76 images, 27 descriptive filenames
76 images, 27 descriptive filenames
Warning::
64% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
16 image(s) missing alt text — see Accessibility tab
27 descriptive
49 hash-based
0 generic
76 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| b57dc8cd-f2b8-46f5-8e6e-dbf45c7951ed.png | hash | ✓ | 1 |
Current: b57dc8cd-f2b8-46f5-8e6e-dbf45c7951ed.png Suggested: files.png | |||
| 6a43666a-716e-45e2-bdee-bf9eeea93218.png | hash | ✓ | 1 |
Current: 6a43666a-716e-45e2-bdee-bf9eeea93218.png Suggested: files.png | |||
| b57dc8cd-f2b8-46f5-8e6e-dbf45c7951ed.png | hash | ✓ | 1 |
Current: b57dc8cd-f2b8-46f5-8e6e-dbf45c7951ed.png Suggested: files.png | |||
| 548464c3-2678-46d1-b1d8-ad148987357a.png | hash | ✓ | 1 |
Current: 548464c3-2678-46d1-b1d8-ad148987357a.png Suggested: files.png | |||
| deff52e4-4b9a-44f4-a888-52437a61f85c.png | hash | ✓ | 1 |
Current: deff52e4-4b9a-44f4-a888-52437a61f85c.png Suggested: files.png | |||
| 548464c3-2678-46d1-b1d8-ad148987357a.png | hash | ✓ | 1 |
Current: 548464c3-2678-46d1-b1d8-ad148987357a.png Suggested: files.png | |||
| 96dd599d-e62b-4508-8c8e-3874ae81efc4.png | hash | ✓ | 1 |
Current: 96dd599d-e62b-4508-8c8e-3874ae81efc4.png Suggested: files.png | |||
| 7665acfb-1ff2-4fcd-9cb9-881ee2a96105.png | hash | ✓ | 1 |
Current: 7665acfb-1ff2-4fcd-9cb9-881ee2a96105.png Suggested: files.png | |||
| bf9f1da8-18dd-4a5d-88ba-1cd07d31f547.png | hash | ✓ | 1 |
Current: bf9f1da8-18dd-4a5d-88ba-1cd07d31f547.png Suggested: files.png | |||
| ce8de824-3f25-449b-aff9-f2969e1dac8b.png | hash | ✓ | 1 |
Current: ce8de824-3f25-449b-aff9-f2969e1dac8b.png Suggested: files.png | |||
| 96dd599d-e62b-4508-8c8e-3874ae81efc4.png | hash | ✓ | 1 |
Current: 96dd599d-e62b-4508-8c8e-3874ae81efc4.png Suggested: files.png | |||
| bf9f1da8-18dd-4a5d-88ba-1cd07d31f547.png | hash | ✓ | 1 |
Current: bf9f1da8-18dd-4a5d-88ba-1cd07d31f547.png Suggested: files.png | |||
| dba88aef-3a5f-44a7-aa44-266d20eece52.png | hash | ✓ | 1 |
Current: dba88aef-3a5f-44a7-aa44-266d20eece52.png Suggested: files.png | |||
| bf9f1da8-18dd-4a5d-88ba-1cd07d31f547.png | hash | ✓ | 1 |
Current: bf9f1da8-18dd-4a5d-88ba-1cd07d31f547.png Suggested: files.png | |||
| ce8de824-3f25-449b-aff9-f2969e1dac8b.png | hash | ✓ | 1 |
Current: ce8de824-3f25-449b-aff9-f2969e1dac8b.png Suggested: files.png | |||
| 96dd599d-e62b-4508-8c8e-3874ae81efc4.png | hash | ✓ | 1 |
Current: 96dd599d-e62b-4508-8c8e-3874ae81efc4.png Suggested: files.png | |||
| ce8de824-3f25-449b-aff9-f2969e1dac8b.png | hash | ✓ | 1 |
Current: ce8de824-3f25-449b-aff9-f2969e1dac8b.png Suggested: files.png | |||
| 7b3d102a-747d-45d5-a190-958927509016.png | hash | ✓ | 1 |
Current: 7b3d102a-747d-45d5-a190-958927509016.png Suggested: files.png | |||
| bf9f1da8-18dd-4a5d-88ba-1cd07d31f547.png | hash | ✓ | 1 |
Current: bf9f1da8-18dd-4a5d-88ba-1cd07d31f547.png Suggested: files.png | |||
| ce8de824-3f25-449b-aff9-f2969e1dac8b.png | hash | ✓ | 1 |
Current: ce8de824-3f25-449b-aff9-f2969e1dac8b.png Suggested: files.png | |||
| 96dd599d-e62b-4508-8c8e-3874ae81efc4.png | hash | ✓ | 1 |
Current: 96dd599d-e62b-4508-8c8e-3874ae81efc4.png Suggested: files.png | |||
| 5b7fa44d-15e8-45a0-8db9-276c5fbee816.png | hash | ✓ | 1 |
Current: 5b7fa44d-15e8-45a0-8db9-276c5fbee816.png Suggested: files.png | |||
| 98e80afd-053d-4579-9098-1bbdfb819b58.png | hash | ✓ | 1 |
Current: 98e80afd-053d-4579-9098-1bbdfb819b58.png Suggested: files.png | |||
| 5b7fa44d-15e8-45a0-8db9-276c5fbee816.png | hash | ✓ | 1 |
Current: 5b7fa44d-15e8-45a0-8db9-276c5fbee816.png Suggested: files.png | |||
| 31bb0b80-a13c-431a-94d2-a3a60b531004.png | hash | ✓ | 1 |
Current: 31bb0b80-a13c-431a-94d2-a3a60b531004.png Suggested: files.png | |||
| ee02f1bd-0325-42f6-97be-bd57aba5d911.png | hash | ✓ | 1 |
Current: ee02f1bd-0325-42f6-97be-bd57aba5d911.png Suggested: files.png | |||
| 31bb0b80-a13c-431a-94d2-a3a60b531004.png | hash | ✓ | 1 |
Current: 31bb0b80-a13c-431a-94d2-a3a60b531004.png Suggested: files.png | |||
| 136ecfbd-3999-44a6-b22b-058958abef31.png | hash | ✓ | 1 |
Current: 136ecfbd-3999-44a6-b22b-058958abef31.png Suggested: files.png | |||
| 1745b3e3-7b3f-4e17-ab23-c8f01cbf0ddf.png | hash | ✓ | 1 |
Current: 1745b3e3-7b3f-4e17-ab23-c8f01cbf0ddf.png Suggested: files.png | |||
| 3ec4c51f-fe2e-41a6-9008-ef86bd05b408.png | hash | ✓ | 1 |
Current: 3ec4c51f-fe2e-41a6-9008-ef86bd05b408.png Suggested: files.png | |||
| 136ecfbd-3999-44a6-b22b-058958abef31.png | hash | ✓ | 1 |
Current: 136ecfbd-3999-44a6-b22b-058958abef31.png Suggested: files.png | |||
| 28127f36-8818-49d5-bbda-b01b601c7842.png | hash | ✓ | 1 |
Current: 28127f36-8818-49d5-bbda-b01b601c7842.png Suggested: files.png | |||
| 28127f36-8818-49d5-bbda-b01b601c7842.png | hash | ✓ | 1 |
Current: 28127f36-8818-49d5-bbda-b01b601c7842.png Suggested: files.png | |||
| d632ef75-ca5c-4368-ad03-4290da946021.png | hash | ✓ | 1 |
Current: d632ef75-ca5c-4368-ad03-4290da946021.png Suggested: files.png | |||
| 3ec4c51f-fe2e-41a6-9008-ef86bd05b408.png | hash | ✓ | 1 |
Current: 3ec4c51f-fe2e-41a6-9008-ef86bd05b408.png Suggested: files.png | |||
| 136ecfbd-3999-44a6-b22b-058958abef31.png | hash | ✓ | 1 |
Current: 136ecfbd-3999-44a6-b22b-058958abef31.png Suggested: files.png | |||
| 28127f36-8818-49d5-bbda-b01b601c7842.png | hash | ✓ | 1 |
Current: 28127f36-8818-49d5-bbda-b01b601c7842.png Suggested: files.png | |||
| 047c76ee-dbab-4712-b192-2156ffd27328.png | hash | ✓ | 1 |
Current: 047c76ee-dbab-4712-b192-2156ffd27328.png Suggested: files.png | |||
| 90511ca5-ca5f-4934-9622-e94fa906a87e.png | hash | ✓ | 1 |
Current: 90511ca5-ca5f-4934-9622-e94fa906a87e.png Suggested: files.png | |||
| 951e695d-cc48-4578-95a1-441f4ab92a99.png | hash | ✓ | 1 |
Current: 951e695d-cc48-4578-95a1-441f4ab92a99.png Suggested: files.png | |||
| 93ff3366-5bc0-4f6a-9268-de7893530b17.png | hash | ✓ | 1 |
Current: 93ff3366-5bc0-4f6a-9268-de7893530b17.png Suggested: files.png | |||
| 3cd51314-7a2a-4e7d-8fac-7b4ea942ee1a.png | hash | ✓ | 1 |
Current: 3cd51314-7a2a-4e7d-8fac-7b4ea942ee1a.png Suggested: files.png | |||
| 9351fb66-5ed8-452a-83c6-d615f9d9d72c.png | hash | ✓ | 1 |
Current: 9351fb66-5ed8-452a-83c6-d615f9d9d72c.png Suggested: files.png | |||
| 4b634478-4b85-461c-971a-27bb5532df7d.png | hash | ✓ | 1 |
Current: 4b634478-4b85-461c-971a-27bb5532df7d.png Suggested: files.png | |||
| 82038531-e74c-410e-a070-3d8b936efd40.png | hash | ✓ | 1 |
Current: 82038531-e74c-410e-a070-3d8b936efd40.png Suggested: files.png | |||
| f0ed8124-34f9-447a-94a3-2c27606ae23c.png | hash | ✓ | 1 |
Current: f0ed8124-34f9-447a-94a3-2c27606ae23c.png Suggested: files.png | |||
| a22a2496-df08-4e5c-a1db-66fe94e721f6.png | hash | ✓ | 1 |
Current: a22a2496-df08-4e5c-a1db-66fe94e721f6.png Suggested: files.png | |||
| da784e83-d423-483c-8e3c-5b44a4187885.png | hash | ✓ | 1 |
Current: da784e83-d423-483c-8e3c-5b44a4187885.png Suggested: files.png | |||
| 047c76ee-dbab-4712-b192-2156ffd27328.png | hash | ✓ | 1 |
Current: 047c76ee-dbab-4712-b192-2156ffd27328.png Suggested: files.png | |||
| 0bb1e089c3cc43a6b7874243d43c3f35.thumbnail.0000000000_400x.jpg | descriptive | ✗ | 1 |
| 0bb1e089c3cc43a6b7874243d43c3f35.thumbnail.0000000000_800x.jpg | descriptive | ✗ | 1 |
| paypal.svg | descriptive | ✗ | 1 |
| visa.svg | descriptive | ✗ | 1 |
| mastercard.svg | descriptive | ✗ | 1 |
| Klarna_Payment_Badge.png | descriptive | ✗ | 1 |
| us.svg | descriptive | ✗ | 1 |
| nz.svg | descriptive | ✗ | 1 |
| au.svg | descriptive | ✗ | 1 |
| gb.svg | descriptive | ✗ | 1 |
| cn.svg | descriptive | ✗ | 1 |
| eu.svg | descriptive | ✗ | 1 |
| jp.svg | descriptive | ✗ | 1 |
| ae.svg | descriptive | ✗ | 1 |
| be.svg | descriptive | ✗ | 1 |
| nl.svg | descriptive | ✗ | 1 |
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Why this matters
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
A+Meta TagsTitle optimizedPASS
Meta Tags
Title optimized
Title optimized
Info::
Page title is set
Got: Nachhaltige Schuhe & Sneaker für Damen & Herren | Allbirds
Info::
Title length (59 chars) is optimal
Title
"Nachhaltige Schuhe & Sneaker für Damen & Herren | Allbirds"
59 characters Optimal ✓
Robots: Indexable (no restrictions)
AInternal Links170 internal, 17 externalPASS
Internal Links
170 internal, 17 external
170 internal, 17 external
Info::
170 internal links (91%)
Info::
91% of links use descriptive anchor text
Info::
170 internal / 17 external links
Warning::
1 internal links have no anchor text
Got: 1 links
Link Distribution
91% internal (170) 9% external (17)
Anchor Text Quality
171 Descriptive 16 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | # | 22 |
| 2 | 7 | |
| 3 | /collections/tree-breezer-damen | 4 |
| 4 | /collections/dasher-nz-herren | 3 |
| 5 | /collections/varsity-fur-damen | 3 |
| 6 | /collections/wasserdichte-schuhe-damen | 3 |
| 7 | /collections/wasserdichte-schuhe-herren | 3 |
| 8 | /collections/terralux-damen | 3 |
| 9 | /collections/varsity-fur-herren | 3 |
| 10 | /collections/terralux-herren | 3 |
Top External Domains
| Domain | Links |
|---|---|
| allbirds.de | 5 |
| www.allbirdsbenelux.nl | 2 |
| www.allbirds.jp | 1 |
| chris-box-abeu.myshopify.com | 1 |
| www.facebook.com | 1 |
| www.instagram.com | 1 |
| www.allbirds.co.uk | 1 |
| www.allbirds.ae | 1 |
| www.allbirds.com | 1 |
| www.allbirds.co.nz | 1 |
A+Schema Markup Audit3 schema types detectedPASS
Schema Markup Audit
3 schema types detected
Rich result eligibility
BreadcrumbList Eligible
Breadcrumb trail
WebSite Eligible
Sitelinks search box
Organization Eligible
Organization knowledge panel
Detected schema types
BreadcrumbList json-ld → Breadcrumb trail1/1 required
Required fields (Google)
- itemListElement — Required — the breadcrumb chain renders nothing without this
WebSite json-ld → Sitelinks search box2/2 required · 1/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
Organization json-ld → Organization knowledge panel2/2 required · 3/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Used as the panel summary
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Why this matters
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.