Mobile 375 × 812

Desktop 1440 × 900

Score: 76 / 100
Based on 8 categories, 0 sections
Fast site — your users get a smooth experience.
Several missing protections leave your users and data exposed.
Major barriers for users with disabilities — up to 15% of your audience.
Well-optimized for search — your content is discoverable.
Good server performance with room for optimization.
Strong compliance posture across regulations.
Missing metadata means poor previews on social media and search.
Reasonable footprint with room for optimization.
The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.
Weights reflect general web best practices. Individual needs may differ.
1 image-only link(s) without alt text
Accessibility issues exclude users with disabilities — up to 15% of your potential audience.
1 link(s) with no accessible text
Accessibility issues exclude users with disabilities — up to 15% of your potential audience.
2 image(s) missing alt attribute
Accessibility issues exclude users with disabilities — up to 15% of your potential audience.
2 image-in-link without alt text
Accessibility issues exclude users with disabilities — up to 15% of your potential audience.
No <main> landmark found
Accessibility issues exclude users with disabilities — up to 15% of your potential audience.
High impact, low effort — start here.
Nothing in this quadrant — good news.
High impact, requires investment.
Small gains, minimal effort.
Nothing in this quadrant — good news.
Low impact, high effort — do last.
Nothing in this quadrant — good news.
[](https://beavercheck.com/results/2b8472b7-9aa5-47c7-aa7f-da19f0ed5a06)<a href="https://beavercheck.com/results/2b8472b7-9aa5-47c7-aa7f-da19f0ed5a06"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fscorecardresearch.com" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2Fscorecardresearch.comThis badge auto-updates with your latest scan result.
Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your audience reach.
7 barrier(s) likely increasing bounce by ~19%.
Page loads in 3.7s
+5% bounceEvery additional 100ms above 2.5s costs conversions — you're 1.2s over
Fix: Target <2.5s LCP: defer non-critical scripts and optimize the hero image
High main-thread blocking time
+2% bouncePage is non-interactive for 540ms after first paint
Fix: Defer third-party scripts and split large bundles
No HSTS header
+1% bounceReturning visitors are briefly exposed to downgrade attacks on first request
Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains
No Content-Security-Policy header
+1% bounceHigher XSS blast radius — one compromised script can exfiltrate the checkout form
Fix: Ship a reporting-only CSP first, then enforce once violations are clean
No Open Graph tags
+2% bounceLinks shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop
Fix: Add og:title, og:description, og:image, og:url to the page head
No structured data
+2% bounceNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices
Fix: Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
No skip-to-content link
+1% bounceKeyboard and screen-reader users must tab through the entire header on every page
Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
$750 investment → $2,283/month returns + USD 150,000 risk avoided
$750
8h · 5 findings
$2,283 /mo
~$27,390 / year
USD 150,000
if kept compliant
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
7.5 developer hours at $100/hr
Based on United States rates ($100/hr)
$12,500 / month at risk
~$150,001 / year if left unfixed
$150,000
+3 more
$0.11 /mo
1351.0 MB/mo × 0.080 USD/GB
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Thanks for your feedback!
We'll use a cached audit if available, or offer to scan.
Industry-standard audits powered by Google Lighthouse.
Key metrics that affect user experience.
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.71 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.71 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
540 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.71 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
7.55 s
Audit breakdown by category with detailed findings.
Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.
Performance issues directly impact user engagement and conversion rates.
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling
Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.
Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.
Source: Google web.dev / Lighthouse
3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.
Performance issues directly impact user engagement and conversion rates.
Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.
Performance issues directly impact user engagement and conversion rates.
Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
Performance issues directly impact user engagement and conversion rates.
Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.
Performance issues directly impact user engagement and conversion rates.
| URL | Transfer Size | Duration |
|---|---|---|
| www.scorecardresearch.com/Css/sitecommon.js | 1.1 KiB | |
| www.scorecardresearch.com/Css/SR_Styles.css | 7.1 KiB | |
| code.jquery.com/ui/1.13.0/jquery-ui.min.js | 66.4 KiB | 301 ms |
| code.jquery.com/jquery-3.6.0.min.js | 30.3 KiB | 301 ms |
| code.jquery.com/ui/1.13.0/themes/smoothness/jquery-ui.css | 8.4 KiB | 754 ms |
A long cache lifetime can speed up repeat visits to your page. Learn more about caching.
Performance issues directly impact user engagement and conversion rates.
| Request | Cache TTL | Transfer Size |
|---|---|---|
| www.google-analytics.com/analytics.js | 7200.0 s | 20.9 KiB |
| www.scorecardresearch.com/Images/ScorecardResearch_01_Small.jpg | 0.0 ms | 11.8 KiB |
| www.scorecardresearch.com/Css/SR_Styles.css | 0.0 ms | 7.1 KiB |
| www.scorecardresearch.com/Css/sitecommon.js | 0.0 ms | 1.1 KiB |
| www.scorecardresearch.com/images/privacyoptions.png | 0.0 ms | 787 B |
| www.scorecardresearch.com/Images/bk-hdr.jpg | 0.0 ms | 525 B |
| www.scorecardresearch.com/Images/bk-ftr.jpg | 0.0 ms | 409 B |
| www.scorecardresearch.com/Images/nav-home.jpg | 0.0 ms | 391 B |
Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size
Performance issues directly impact user engagement and conversion rates.
| URL | Resource Size | Est Savings | |
|---|---|---|---|
tr > td > a > img tr > td > a > img | www.scorecardresearch.com/Images/ScorecardResearch_01_Small.jpg | 11.7 KiB | 5.4 KiB |
These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.
Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.
Performance issues directly impact user engagement and conversion rates.
| URL | Time Spent |
|---|---|
| scorecardresearch.com/ | 1.1 s |
| www.scorecardresearch.com/default.aspx | 865 ms |
| www.scorecardresearch.com/Home.aspx | 0.0 ms |
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
Performance issues directly impact user engagement and conversion rates.
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
Performance issues directly impact user engagement and conversion rates.
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
Multi-megabyte JavaScript bundles delay every interactive feature on the page.
This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.
Source: Google web.dev / Lighthouse
| URL | Transfer Size | Est Savings |
|---|---|---|
| www.googletagmanager.com/gtm.js?id=GTM-NSNGHZX | 122.2 KiB | 65.1 KiB |
| www.googletagmanager.com/gtag/js?id=G-NELC7B6GSD&cx=c&_slc=1 | 147.5 KiB | 64.2 KiB |
| code.jquery.com/ui/1.13.0/jquery-ui.min.js | 66.1 KiB | 59.1 KiB |
| code.jquery.com/jquery-3.6.0.min.js | 30.2 KiB | 21.1 KiB |
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions
Performance issues directly impact user engagement and conversion rates.
| URL | |
|---|---|
tr > td > a > img tr > td > a > img | www.scorecardresearch.com/Images/ScorecardResearch_01_Small.jpg |
More information about the performance of your application. These numbers don't directly affect the Performance score.
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
English tr > td > div#LanguageDiv > a#Tag1 |
Full Circle Studies, Inc. div.body > div > p > a |
Learn more about ScorecardResearch and our market research programs. div.body > div > p > a |
These are opportunities to improve the legibility of your content.
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
tr > td > a > img tr > td > a > img |
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
tbody > tr > td > a tbody > tr > td > a |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
One main landmark helps screen reader users navigate a web page. Learn more about landmarks.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
html html |
These items highlight common accessibility best practices.
Image natural dimensions should be proportional to the display size and the pixel ratio to maximize image clarity. Learn how to provide responsive images.
Performance issues directly impact user engagement and conversion rates.
| URL | Displayed size | Actual size | Expected size | |
|---|---|---|---|---|
tr > td > a > img tr > td > a > img | www.scorecardresearch.com/Images/ScorecardResearch_01_Small.jpg | 431 x 90 | 431 x 90 | 647 x 135 |
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit
Performance issues directly impact user engagement and conversion rates.
| Source | Description |
|---|---|
Failed to load resource: the server responded with a status of 404 () |
These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
tr > td > a > img tr > td > a > img |
Format your HTML in a way that enables crawlers to better understand your app’s content.
Industry-standard audits powered by Google Lighthouse. — Desktop
Key metrics that affect user experience. — Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.31 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.69 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
18 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.33 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
2.16 s
Audit breakdown by category with detailed findings.
Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.
Performance issues directly impact user engagement and conversion rates.
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling
Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.
Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.
Source: Google web.dev / Lighthouse
3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.
Performance issues directly impact user engagement and conversion rates.
Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.
Performance issues directly impact user engagement and conversion rates.
Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
Performance issues directly impact user engagement and conversion rates.
Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.
Performance issues directly impact user engagement and conversion rates.
| URL | Transfer Size | Duration |
|---|---|---|
| www.scorecardresearch.com/Css/SR_Styles.css | 7.0 KiB | |
| www.scorecardresearch.com/Css/sitecommon.js | 1.1 KiB | |
| code.jquery.com/ui/1.13.0/jquery-ui.min.js | 66.4 KiB | |
| code.jquery.com/jquery-3.6.0.min.js | 30.3 KiB | 81 ms |
| code.jquery.com/ui/1.13.0/themes/smoothness/jquery-ui.css | 8.4 KiB | 204 ms |
A long cache lifetime can speed up repeat visits to your page. Learn more about caching.
Performance issues directly impact user engagement and conversion rates.
| Request | Cache TTL | Transfer Size |
|---|---|---|
| www.google-analytics.com/analytics.js | 7200.0 s | 20.9 KiB |
| www.scorecardresearch.com/Images/ScorecardResearch_01_Small.jpg | 0.0 ms | 11.8 KiB |
| www.scorecardresearch.com/Css/SR_Styles.css | 0.0 ms | 7.0 KiB |
| www.scorecardresearch.com/Css/sitecommon.js | 0.0 ms | 1.1 KiB |
| www.scorecardresearch.com/images/privacyoptions.png | 0.0 ms | 787 B |
| www.scorecardresearch.com/Images/bk-hdr.jpg | 0.0 ms | 525 B |
| www.scorecardresearch.com/Images/bk-ftr.jpg | 0.0 ms | 409 B |
| www.scorecardresearch.com/Images/nav-home.jpg | 0.0 ms | 391 B |
Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size
Performance issues directly impact user engagement and conversion rates.
| URL | Resource Size | Est Savings | |
|---|---|---|---|
tr > td > a > img tr > td > a > img | www.scorecardresearch.com/Images/ScorecardResearch_01_Small.jpg | 11.7 KiB | 5.4 KiB |
These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
Multi-megabyte JavaScript bundles delay every interactive feature on the page.
This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.
Source: Google web.dev / Lighthouse
| URL | Transfer Size | Est Savings |
|---|---|---|
| www.googletagmanager.com/gtm.js?id=GTM-NSNGHZX | 122.2 KiB | 65.1 KiB |
| www.googletagmanager.com/gtag/js?id=G-NELC7B6GSD&cx=c&_slc=1 | 147.5 KiB | 64.8 KiB |
| code.jquery.com/ui/1.13.0/jquery-ui.min.js | 66.1 KiB | 59.1 KiB |
| code.jquery.com/jquery-3.6.0.min.js | 30.2 KiB | 21.1 KiB |
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions
Performance issues directly impact user engagement and conversion rates.
| URL | |
|---|---|
tr > td > a > img tr > td > a > img | www.scorecardresearch.com/Images/ScorecardResearch_01_Small.jpg |
More information about the performance of your application. These numbers don't directly affect the Performance score.
Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.
Performance issues directly impact user engagement and conversion rates.
| URL | Time Spent |
|---|---|
| scorecardresearch.com/ | 586 ms |
| www.scorecardresearch.com/default.aspx | 307 ms |
| www.scorecardresearch.com/Home.aspx | 0.0 ms |
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
English tr > td > div#LanguageDiv > a#Tag1 |
Full Circle Studies, Inc. div.body > div > p > a |
Learn more about ScorecardResearch and our market research programs. div.body > div > p > a |
Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Full Circle Studies, Inc. div.body > div > p > a |
These are opportunities to improve the legibility of your content.
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
tr > td > a > img tr > td > a > img |
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
tbody > tr > td > a tbody > tr > td > a |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Preferences div.nav > div.nav-position > div.nav-align > a#PreferencesMenuItem |
One main landmark helps screen reader users navigate a web page. Learn more about landmarks.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
html html |
These items highlight common accessibility best practices.
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit
Performance issues directly impact user engagement and conversion rates.
| Source | Description |
|---|---|
Failed to load resource: the server responded with a status of 404 () |
These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
tr > td > a > img tr > td > a > img |
Format your HTML in a way that enables crawlers to better understand your app’s content.
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