Skip to content
https://scorecardresearch.com

Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
49
GRADE
F
FIX
7
REVIEW
4
PASS
2
INFO
0
Checks
13
2 PASS 4 REVIEW 7 FIX
D
Landmark Structure
Action
No landmarks
FIX
No landmarks
Critical::
No <main> landmark found
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Warning::
No <nav> landmark found
Info::
No banner (header) landmark
Info::
No contentinfo (footer) landmark
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

No landmarks detected

Screen reader users have no way to navigate by region.

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

Why this matters

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Learn more

The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.

Source: WAI-ARIA / WCAG 2.4.1

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

D
Alt Text Quality
Action
2 of 2 images have issues
FIX
2 of 2 images have issues
Critical::
2 image(s) missing alt attribute
Images without alt text are invisible to screen readers.
Critical::
2 image-in-link without alt text
An image inside a link with no alt creates an empty link.
2 images 2 missing
IssueCount
missing2 image(s)

Images without alt text are invisible to screen readers.

Why this matters

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Learn more

WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.

Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report

An image inside a link with no alt creates an empty link.

Why this matters

Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.

Learn more

An <a><img></a> with no img alt is the worst-case for accessibility: AT announces the link but can't describe where it goes. Either add alt to the image OR add aria-label to the link.

Source: WCAG 2.1 SC 2.4.4

F
Favicon & Branding
Action
No icons detected
FIX
No icons detected
Warning::
No favicon.ico at site root
Some older browsers, bookmark tools, and RSS readers look for /favicon.ico. Add one as a fallback.
Info::
No apple-touch-icon detected
iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.
Critical::
No favicon or icon links detected
Your site will show the browser's generic page icon in tabs, bookmarks, and home screens.
favicon.ico Missing
PNG Icons Missing
Apple Touch Missing
SVG Favicon Missing
Manifest Icons Missing
Multiple Sizes Missing
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set Dark theme-color Not set CSS indicators Not detected

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found Inline @media print Not detected
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
0 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
C
404 Error Page
Action
HTTP 404, custom page
REVIEW
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
404 Page Quality Custom 404 Page
Status Code HTTP 404 Page Title 404 - File or directory not found. Custom Styling Navigation Homepage Link Search Form
C
Color Contrast (Screenshot)
Action
20 text elements analyzed, 4 fail WCAG AA
REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

16 pass 4 fail WCAG AA
title Home Page - Scorecard Research
1.49:1
#000000
on
#2C2A35
needs 4.5:1 (normal text)
16px · top of page (header area)
a English
1.33:1
#000000
on
#23212C
needs 4.5:1 (normal text)
16px · top of page (header area)
a Español
1.29:1
#000000
on
#211F2A
needs 4.5:1 (normal text)
16px · top of page (header area)
a Nederlands
2.19:1
#000000
on
#45444F
needs 4.5:1 (normal text)
16px · top of page (header area) · over background image/gradient

1 contrast failures on background images/gradients

These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.

Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 Welcome21.00:13.0:1
#000000
#FFFFFF
Pass
title Home Page - Scorecar…1.49:14.5:1
#000000
#2C2A35
Fail
a English1.33:14.5:1
#000000
#23212C
Fail
a Español1.29:14.5:1
#000000
#211F2A
Fail
a Nederlands2.19:14.5:1
#000000
#45444F
Fail
a Svenska8.81:14.5:1
#000000
#82AFBC
Pass
a Português do Brasil21.00:14.5:1
#000000
#FFFFFF
Pass
a Norsk21.00:14.5:1
#000000
#FFFFFF
Pass
a 中文21.00:14.5:1
#000000
#FFFFFF
Pass
a 日本語17.14:14.5:1
#000000
#E8E8E8
Pass
a Italiano21.00:14.5:1
#000000
#FFFFFF
Pass
a Deutsch10.36:14.5:1
#000000
#B6B6B6
Pass
a Français21.00:14.5:1
#000000
#FFFFFF
Pass
a Suomi21.00:14.5:1
#000000
#FFFFFF
Pass
a Home21.00:14.5:1
#000000
#FFFFFF
Pass
a About21.00:14.5:1
#000000
#FFFFFF
Pass
a Preferences21.00:14.5:1
#000000
#FFFFFF
Pass
a Contact Us21.00:14.5:1
#000000
#FFFFFF
Pass
a Privacy Policy21.00:14.5:1
#000000
#FFFFFF
Pass
a Terms of Service21.00:14.5:1
#000000
#FFFFFF
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

C
Lighthouse Accessibility Audits
Action
Score 73/100 — 4 failing, 10 passed
REVIEW
73

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
English tr > td > div#LanguageDiv > a#Tag1
Full Circle Studies, Inc. div.body > div > p > a
Learn more about ScorecardResearch and our market research programs. div.body > div > p > a

These are opportunities to improve the legibility of your content.

Names and labels

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
tr > td > a > img tr > td > a > img

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
tbody > tr > td > a tbody > tr > td > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Touch targets have sufficient size and spacing.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`[lang]` attributes have a valid value
Heading elements appear in a sequentially-descending order
`[accesskey]` values are unique
`[aria-*]` attributes match their roles
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
Deprecated ARIA roles were not used
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements use only permitted ARIA attributes
`[role]`s have all required `[aria-*]` attributes
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
`[role]` values are valid
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Form elements have associated labels
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
No element has a `[tabindex]` value greater than 0
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
A+
Heading Hierarchy
1 headings
PASS
1 headings
Info::
Single H1 present
  • H1 Welcome
A+
Form Accessibility
No form controls
PASS
No form controls
Info::
No form controls on this page
No form controls found.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback