SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks

5 PASS 1 REVIEW

Image SEO

83 images, 17 descriptive filenames

REVIEW

83 images, 17 descriptive filenames

80% of images have non-descriptive filenames

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

17 descriptive

5 hash-based

61 generic

83 total

Filename	Quality	Alt	Issues
aefcc790-9ccb-5d07-a034-368fd62662c2	hash	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
bf5af462-344d-5be4-a6d1-756b1038518f	hash	✓	1
ffd81a0c-dd56-5c1f-bb57-594ba4e3805a	hash	✓	1
af630325-c7fe-5ba4-90b9-905ceb5beb24	hash	✓	1
add71faf-e60f-515e-b1fa-c40c0cf43169	hash	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
1000163060-a.jpg	generic	✓	1
Current: 1000163060-a.jpg Suggested: b6bcbd6144b08beceebcebe4f413.jpg
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1
90	generic	✓	1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

Canonical URL

Minor issues

PASS

Minor issues

Canonical tag present

Got: https://www.sbs.com.au/

Canonical does not match final URL (https://www.sbs.com.au:443/)

Canonical points to a different domain

Canonical URL Problem

Page URL https://sbs.com.au Canonical https://www.sbs.com.au/ Match Points to a different page

A+

Meta Tags

Title: 66 chars

PASS

Title: 66 chars

Page title is set

Got: SBS | Latest News, Audio, TV, Video Streaming, Sports, Food & More

Title is 66 characters — may be truncated in search results

Title and H1 have very different wording

Alignment helps users confirm they've reached the right page.

Title

"SBS | Latest News, Audio, TV, Video Streaming, Sports, Food & More"

66 characters Will truncate

Title: SBS | Latest News, Audio, TV, Video Streaming, Sports, Food & More

H1: SBS Homepage

Match: Very different

Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

Content Depth

1862 words, Very Difficult

PASS

1862 words, Very Difficult

Page has 1862 words — good depth for search engines

Text-to-HTML ratio is 1%

Very low ratio suggests heavy framework overhead or boilerplate.

Reading level: Very Difficult (grade 24)

Good depth

Reading level

Very Easy

Easy

Fairly Easy

Standard

Fairly Difficult

Difficult

Very Difficult

Grade 24

Text-to-HTML Ratio

1% text 99% HTML

12 KB / 1223 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+

Internal Links

197 internal, 116 external

PASS

197 internal, 116 external

197 internal links (63%)

99% of links use descriptive anchor text

Page has 313 links — consider reducing

197 internal / 116 external links

Link Distribution

63% internal (197) 37% external (116)

Anchor Text Quality

310 Descriptive 3 Generic

Most Linked Internal Pages

#	URL	Links
1		35
2	/news	5
3	/sport/tag/section/cycling	5
4	/	5
5	/food	4
6	/nitv	4
7	/whats-on	4
8	/audio	4
9	/news/tag/section/world	4
10	/language/en	4

Top External Domains

Domain	Links
www.sbs.com.au	81
help.sbs.com.au	6
myaccount.sbs.com.au	5
twitter.com	3
www.facebook.com	3
play.google.com	3
apps.apple.com	3
www.youtube.com	3
www.instagram.com	3
www.linkedin.com	2

A+

Schema Markup Audit

Per-type completeness vs Schema.org requirements + rich-result eligibility

PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang

0 hreflang tags

INFO

0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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SEO

Hreflang & Internationalization