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https://deadspin.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

21/100

Site name appears as

Page titleSports News Without Fear, Favor or Compromise
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

deadspin.com

Deadspin | Sports News Without Fear, Favor or Compromise

Deadspin brings you the latest sports news, stories, videos, and more.

Preview quality · Twitter/X F · 30/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — Deadspin | Sports News Without Fear, Favor or Compromise
  • twitter:description — Deadspin brings you the latest sports news, stories, videos, and more.
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

DEADSPIN.COM

Deadspin | Sports News Without Fear, Favor or Compromise

Deadspin brings you the latest sports news, stories, videos, and more.

Preview quality · Facebook F · 35/100
  • og:title — Deadspin | Sports News Without Fear, Favor or Compromise
  • og:description — Deadspin brings you the latest sports news, stories, videos, and more.
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Deadspin | Sports News Without Fear, Favor or Compromise

deadspin.com

Preview quality · LinkedIn C · 65/100
  • og:title — Deadspin | Sports News Without Fear, Favor or Compromise
  • og:description — Deadspin brings you the latest sports news, stories, videos, and more.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

deadspin.com

Deadspin | Sports News Without Fear, Favor or Compromise

Deadspin brings you the latest sports news, stories, videos, and more.

Preview quality · Slack B · 80/100
  • og:title — Deadspin | Sports News Without Fear, Favor or Compromise
  • og:description — Deadspin brings you the latest sports news, stories, videos, and more.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 52/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : NewsMediaOrganization
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "Deadspin",
  "url": "https://deadspin.com",
  "logo": "https://deadspin.com/favicon.ico",
  "sameAs": [
    "https://x.com/Deadspin"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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