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https://synology.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
84
GRADE
B
FIX
1
REVIEW
2
PASS
3
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
3 PASS 2 REVIEW 1 FIX
D
Schema Markup Audit
Action
1 schema types detected
FIX

Rich result eligibility

WebSite Not eligible

Sitelinks search box

Missing: name

Detected schema types

WebSite json-ld → Sitelinks search box
1/2 required · 1/1 recommended
Required fields (Google)
  • name — Add the site name Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

C
Content Depth
Action
546 words, Very Difficult
REVIEW
546 words, Very Difficult
Info::
Page has 546 words of content
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 16)
546 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 16

Text-to-HTML Ratio

2% text 98% HTML

4 KB / 168 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

B
Image SEO
6 images, 2 descriptive filenames
REVIEW
6 images, 2 descriptive filenames
Warning::
67% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
2 image(s) missing alt text — see Accessibility tab
2 descriptive
0 hash-based
4 generic
6 total
FilenameQualityAltIssues
1043generic1
Current: 1043
Suggested: getimage.jpg
1054generic1
Current: 1054
Suggested: getimage.jpg
1073generic1
Current: 1073
Suggested: getimage.jpg
1067generic1
Current: 1067
Suggested: getimage.jpg
ad_gartner.kJYdS4Hd.pngdescriptive1
ad_gartner_star.CPOQPqRi.pngdescriptive1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.synology.com/en-global
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://synology.com Canonical https://www.synology.com/en-global Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 13 chars
PASS
Title: 13 chars
Info::
Page title is set
Got: Synology Inc.
Warning::
Title is only 13 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Synology Inc."

13 characters Too short
Title: Synology Inc.
H1: Always clear — day, night, near, far.
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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