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Lighthouse Desktop

· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

46

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
/adobe/dynamicmedia/deliver/dm-aid--d46becfe-4262-4e2c-9c...600.0 s23.2 MiB
/adobe/dynamicmedia/deliver/dm-aid--c471b0a1-c241-4d00-ac...600.0 s23.0 MiB
/adobe/dynamicmedia/deliver/dm-aid--01abe707-fcd0-4c1d-a9...600.0 s969.6 KiB
/adobe/dynamicmedia/deliver/dm-aid--c63c505c-a6b9-4cae-9f...600.0 s269.4 KiB
/adobe/dynamicmedia/deliver/dm-aid--bcd71f82-2c43-4641-a3...600.0 s139.3 KiB
www.mastercard.com/rysmLZ/l7F/tV8/4hUmLK2S/iYEYX4r97Oucr2Oz/IhkYIg/ShUxeHpN/GkkB21600.0 s174.9 KiB
/adobe/dynamicmedia/deliver/dm-aid--9c3a3e49-0fb7-4f02-b5...600.0 s113.5 KiB
/etc.clientlibs/marts/clientlibs/clientlib-site/resources...86400.0 s250.5 KiB
/adobe/dynamicmedia/deliver/dm-aid--efc24a51-bf03-4d56-a4...600.0 s83.3 KiB
assets.adobedtm.com/acdc00762da2/83bdb98d95f8/launch-05f4b8356cc4.min.js3600.0 s89.2 KiB
/etc.clientlibs/marts/clientlibs/clientlib-site.lc-ca8f99...499743.0 s469.6 KiB
/adobe/dynamicmedia/deliver/dm-aid--d73a04ae-35f0-47ff-97...600.0 s62.3 KiB
cdn.cookielaw.org/scripttemplates/202604.1.0/otBannerSdk.js86400.0 s131.0 KiB
/adobe/dynamicmedia/deliver/dm-aid--31deb226-0992-429e-8f...600.0 s49.2 KiB
/etc.clientlibs/algolia/clientlibs/clientlib-site.lc-39e1...499743.0 s255.1 KiB
/etc.clientlibs/marts/clientlibs/clientlib-site/resources...86400.0 s37.0 KiB
/etc.clientlibs/marts/clientlibs/clientlib-site/resources...86400.0 s36.5 KiB
/etc.clientlibs/marts/clientlibs/clientlib-site/resources...86400.0 s36.2 KiB
/etc.clientlibs/marts/clientlibs/clientlib-site.lc-bf9c32...499743.0 s100.9 KiB
www.mastercard.com/rysmLZ/l7F/tV8/4hUmLK2S/6SEY/dmUNIg/MiQmMVko/dHIp86400.0 s28.5 KiB
/logos/1df3f1e6-52a6-46c4-b5a1-0e035b09a859/c8f0ae6e-550f...86400.0 s27.2 KiB
www.mastercard.com/akam/13/7ad3fecb21600.0 s9.3 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js86400.0 s9.1 KiB
/etc.clientlibs/marts/clientlibs/clientlib-site/resources...86400.0 s7.1 KiB
/etc.clientlibs/algolia/clientlibs/clientlib-site.lc-9d11...499743.0 s19.1 KiB
/etc.clientlibs/clientlibs/granite/jquery/granite/csrf.lc...0.0 ms1.7 KiB
/etc.clientlibs/core/wcm/components/commons/datalayer/acd...499741.0 s11.4 KiB
www.mastercard.com/content/dam/mccom/shared/footer/privacyoptions.svg0.0 ms1.1 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg86400.0 s2.7 KiB
/etc.clientlibs/marts/clientlibs/clientlib-base.lc-106cff...499742.0 s7.5 KiB
www.mastercard.com/content/dam/mccom/shared/header/ma_symbol.svg0.0 ms910 B
www.mastercard.com/.rum/@adobe/helix-rum-js@%5E2/dist/micro.js3600.0 s1.0 KiB
/acdc00762da2/83bdb98d95f8/b1ccace159e9/RCe48227830aa142f...3600.0 s763 B
/acdc00762da2/83bdb98d95f8/b1ccace159e9/RC5a41f5bb7320457...3600.0 s676 B
/etc.clientlibs/marts/clientlibs/clientlib-algoliaext.lc-...499742.0 s3.2 KiB
www.mastercard.com/rysmLZ/l7F/tV8/4hUmLK2S/6SEY/dmUNIg/fmgpXH4i/SQJZ86400.0 s1.0 KiB
/etc.clientlibs/marts/clientlibs/clientlib-base.lc-c5165b...499743.0 s2.3 KiB
/etc.clientlibs/core/wcm/components/commons/datalayer/v2/...499743.0 s1.3 KiB
/etc.clientlibs/core/wcm/components/commons/site/clientli...499751.0 s831 B
/etc.clientlibs/core/wcm/components/page/v2/page/clientli...499743.0 s586 B
/etc.clientlibs/marts/clientlibs/clientlib-dependencies.l...499743.0 s358 B
/etc.clientlibs/algolia/clientlibs/clientlib-hooksInitial...499744.0 s357 B
/etc.clientlibs/algolia/clientlibs/clientlib-hooksInitial...499743.0 s348 B
/etc.clientlibs/marts/clientlibs/clientlib-dependencies.l...499743.0 s347 B
/etc.clientlibs/marts/clientlibs/clientlib-algoliaext.lc-...499744.0 s347 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:27.118 source:map[column:195868 line:31 type:source-location url:https://www.mastercard.com/etc.clientlibs/algolia/clientlibs/clientlib-site.lc-39e1e2e5e7bb50ebf287c0448303b970-lc.min.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:166.476 source:map[type:text value:[unattributed]]] map[reflowTime:27.118 source:map[column:184489 line:30 type:source-location url:https://www.mastercard.com/etc.clientlibs/algolia/clientlibs/clientlib-site.lc-39e1e2e5e7bb50ebf287c0448303b970-lc.min.js urlProvider:network]] map[reflowTime:2.584 source:map[column:38 line:40857 type:source-location url:https://www.mastercard.com/etc.clientlibs/marts/clientlibs/clientlib-site.lc-ca8f99be5b638982eeb3847c915e0cfa-lc.min.js urlProvider:network]] map[reflowTime:0.458 source:map[column:50 line:39318 type:source-location url:https://www.mastercard.com/etc.clientlibs/marts/clientlibs/clientlib-site.lc-ca8f99be5b638982eeb3847c915e0cfa-lc.min.js urlProvider:network]] map[reflowTime:0.455 source:map[column:23 line:39048 type:source-location url:https://www.mastercard.com/etc.clientlibs/marts/clientlibs/clientlib-site.lc-ca8f99be5b638982eeb3847c915e0cfa-lc.min.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
Woman typing on mobile device. div.cmp-teaser__image > div#teaser-1e27cad344-image > picture > img.cmp-image__image
/adobe/dynamicmedia/deliver/dm-aid--d46becfe-4262-4e2c-9c...23.2 MiB24.0 MiB
Hand tapping on screen. div.cmp-teaser__image > div#teaser-09bc642aeb-image > picture > img.cmp-image__image
/adobe/dynamicmedia/deliver/dm-aid--c471b0a1-c241-4d00-ac...23.0 MiB23.6 MiB
A woman in a food truck accepts a credit card from a customer. div.cmp-teaser__image > div#teaser2-bc0fb0a6f3-image > picture > img.cmp-image__image
/adobe/dynamicmedia/deliver/dm-aid--01abe707-fcd0-4c1d-a9...968.0 KiB846.9 KiB
Close up of fingerprint. div.cmp-teaser__image > div#teaser2-1ce85d108d-image > picture > img.cmp-image__image
/adobe/dynamicmedia/deliver/dm-aid--c63c505c-a6b9-4cae-9f...268.8 KiB147.9 KiB
A business woman with phone. div.cmp-teaser__image > div#teaser2-cdd8d21a71-image > picture > img.cmp-image__image
/adobe/dynamicmedia/deliver/dm-aid--bcd71f82-2c43-4641-a3...138.3 KiB90.0 KiB
Woman adjusting a belt on a customer trying on a dress. div.cmp-teaser__image > div#teaser-64de5e5eb4-image > picture > img.cmp-image__image
/adobe/dynamicmedia/deliver/dm-aid--efc24a51-bf03-4d56-a4...82.2 KiB47.5 KiB
Person making a payment with a watch. div.cmp-teaser__image > div#teaser-c8c77cd9a9-image > picture > img.cmp-image__image
/adobe/dynamicmedia/deliver/dm-aid--31deb226-0992-429e-8f...48.2 KiB39.3 KiB

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]
items: [map[duration:80.983 label:Time to first byte subpart:timeToFirstByte] map[duration:1820.619 label:Resource load delay subpart:resourceLoadDelay] map[duration:2313.582 label:Resource load duration subpart:resourceLoadDuration] map[duration:-1199.071 label:Element render delay subpart:elementRenderDelay]]
lhId: page-7-VIDEO
nodeLabel: Experience Priceless Video
path: 1,HTML,1,BODY,4,DIV,0,DIV,0,DIV,1,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,VIDEO
selector: div.video-hero > div.mccom-video-hero-container > div#vjs_video_3 > video#vjs_video_3_html5_api
snippet: <video muted="muted" autoplay="" disablepictureinpicture="" preload="auto" class="vjs-tech" aria-label="Experience Priceless Video" id="vjs_video_3_html5_api" tabindex="-1" playsinline="playsinline" src="/content/dam/mccom/shared/homepage/videos/BR45724_MC_WebUnification_Opt8_1…">

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-7-VIDEO
nodeLabel: Experience Priceless Video
path: 1,HTML,1,BODY,4,DIV,0,DIV,0,DIV,1,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,VIDEO
selector: div.video-hero > div.mccom-video-hero-container > div#vjs_video_3 > video#vjs_video_3_html5_api
snippet: <video muted="muted" autoplay="" disablepictureinpicture="" preload="auto" class="vjs-tech" aria-label="Experience Priceless Video" id="vjs_video_3_html5_api" tabindex="-1" playsinline="playsinline" src="/content/dam/mccom/shared/homepage/videos/BR45724_MC_WebUnification_Opt8_1…">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 211 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 160 ms 228.8 KiB
URLTransfer SizeEst Savings
/etc.clientlibs/marts/clientlibs/clientlib-site.lc-ca8f99...469.3 KiB228.8 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 160 ms 142.0 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation1.5 s
Other937 ms
Style & Layout454 ms
Script Parsing & Compilation230 ms
Rendering79 ms
Parse HTML & CSS56 ms
Garbage Collection50 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with cache-control:no-store header cannot enter back/forward cache.Actionable

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 5.3 KiB
URLTransfer SizeEst Savings
asset.forms.mastercard.com/forms-ui@v2.0.8/theme.css6.0 KiB3.3 KiB
24.8 KiB2.0 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
poster div.mccom-video-container > div.youtube-player > div#player-video-1259674180 > img
/content/dam/mccom/shared/homepage/images/messi-mastercar...
Mastercard brand symbol - a global technology company in the payments industry div.navigation-bar > div.navigation-bar__logo > a > img
www.mastercard.com/content/dam/mccom/shared/header/ma_symbol.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits
●Optimize DOM size
●Modern HTTP
●Optimize viewport for mobile
●Avoid long main-thread tasks 10 long tasks found
●Avoid non-composited animations 14 animated elements found
●Network Requests
●Network Round Trip Times 0 ms
●Server Backend Latencies 60 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 40 ms
●Avoid large layout shifts 9 layout shifts found
○INP breakdown
○User Timing marks and measures
87

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
For you For business For the world For innovators News and trends div.navigation-bar__main > div.l1-container > div#mobileMenu > ul

Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. Learn more about ARIA roles and required parent element.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
For you div#mobileMenu > ul > li > button#heading-1f2ad0e473
For business div#mobileMenu > ul > li > button#heading-e51b865f32
For the world div#mobileMenu > ul > li > button#heading-74968c2f23
For innovators div#mobileMenu > ul > li > button#heading-900a6ee2fb
News and trends div#mobileMenu > ul > li > button#heading-bba1fd377f

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
NEED HELP? div#footer-tools-navigation > div.title > div#title-718a7fc955 > h6.cmp-title__text

These are opportunities to improve keyboard navigation in your application.

Tables and lists

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
For you div.l1-container > div#mobileMenu > ul > li
For business div.l1-container > div#mobileMenu > ul > li
For the world div.l1-container > div#mobileMenu > ul > li
For innovators div.l1-container > div#mobileMenu > ul > li
News and trends div.l1-container > div#mobileMenu > ul > li

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Mastercard Agent pay div#carousel-f8f502e444 > div.cmp-carousel__actions-bottom > ol.cmp-carousel__indicators > li#carousel-f8f502e444-item-eac192e280-tab
Mastercard Agent pay div#carousel-f8f502e444 > div.cmp-carousel__actions-bottom > ol.cmp-carousel__indicators > li#carousel-f8f502e444-item-bc0fb0a6f3-tab
Mastercard Agent pay div#carousel-f8f502e444 > div.cmp-carousel__actions-bottom > ol.cmp-carousel__indicators > li#carousel-f8f502e444-item-cdd8d21a71-tab
Partnering for growth div#carousel-f8f502e444 > div.cmp-carousel__actions-bottom > ol.cmp-carousel__indicators > li#carousel-f8f502e444-item-ca34b2c856-tab
Mastercard Agent pay div#carousel-f8f502e444 > div.cmp-carousel__actions-bottom > ol.cmp-carousel__indicators > li#carousel-f8f502e444-item-1ce85d108d-tab
Priceless.com opens in a new tab div#mastercard-sites > ul#navMenu-2-panel > li > a
Mastercard Business Intelligence opens in a new tab div#mastercard-sites > ul#navMenu-2-panel > li > a
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●`[lang]` attributes have a valid value
●Skip links are focusable.
●Document has a main landmark.
●Deprecated ARIA roles were not used
●ARIA IDs are unique
●`<video>` elements contain a `<track>` element with `[kind="captions"]`
○`[accesskey]` values are unique
○`button`, `link`, and `menuitem` elements have accessible names
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Links are distinguishable without relying on color.
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Identical links have the same purpose.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
100

Best Practices

General

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

●Uses HTTPS
●Avoids deprecated APIs
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No browser errors logged to the console
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
○Redirects HTTP traffic to HTTPS
○Use a strong HSTS policy
○Mitigate clickjacking with XFO or CSP
82

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

hreflang links tell search engines what version of a page they should list in search results for a given language or region. Learn more about `hreflang`.

Why this matters

Performance issues directly impact user engagement and conversion rates.

head > link
head > link
head > link
head > link
head > link
head > link
head > link

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links are crawlable
●Image elements have `[alt]` attributes
○robots.txt is valid
○Document has a valid `rel=canonical`

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