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https://sussex.ac.uk

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
95
GRADE
A
FIX
1
REVIEW
1
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 1 REVIEW 1 FIX
D
Schema Markup Audit
Action
2 schema types detected
FIX

Rich result eligibility

WebSite Not eligible

Sitelinks search box

Missing: name

Detected schema types

CollegeOrUniversity json-ld
0/0 required
WebSite json-ld → Sitelinks search box
1/2 required · 1/1 recommended
Required fields (Google)
  • name — Add the site name Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type

Missing schema opportunities

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://sussex.ac.uk Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more ▾

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

A+
Meta Tags
Title: 63 chars
PASS
Title: 63 chars
Info::
Page title is set
Got: University of Sussex - a leading, research-intensive university
Info::
Title is 63 characters — may be truncated in search results
Title

"University of Sussex - a leading, research-intensive university"

63 characters Will truncate
Robots: Indexable (no restrictions)
A+
Content Depth
1140 words, Very Difficult
PASS
1140 words, Very Difficult
Info::
Page has 1140 words — good depth for search engines
Info::
Reading level: Very Difficult (grade 18)
1140 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 18

Text-to-HTML Ratio

17% text 83% HTML

7 KB / 41 KB

A+
Image SEO
18 images, 15 descriptive filenames
PASS
18 images, 15 descriptive filenames
Info::
3 image(s) have hash/generic filenames
Info::
7 image(s) missing alt text — see Accessibility tab
15 descriptive
0 hash-based
3 generic
18 total
FilenameQualityAltIssues
virtual-tour-sq.webpdescriptive✗1
dhruv-mandavkar.webpdescriptive✗1
researchplus3.webpdescriptive✗1
70409.webpgeneric✗2
Current: 70409.webp
Suggested: news.webp
70371.webpgeneric✗2
Current: 70371.webp
Suggested: news.webp
70302.webpgeneric✗2
Current: 70302.webp
Suggested: news.webp
strategy-2035.webpdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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