Content - https://loreal.com BeaverCheck Audit

C

Structured Data

Action

2 JSON-LD block(s) found — some improvements recommended.

REVIEW

2 JSON-LD block(s) found — some improvements recommended.

Missing or invalid @context in block #1

The @context should be "https://schema.org" for search engines to recognize the data.

Got: https://schema.org/ Expected: https://schema.org

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing recommended property "sameAs" for Organization

Adding "sameAs" can improve how search engines display your content.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

2 JSON-LD blocks found

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

6 properties Valid

Missing or invalid @context

{
  "@context": "https://schema.org/",
  "@type": "Organization",
  "url": "https://www.loreal.com/",
  "logo": "https://www.loreal.com/-/media/project/loreal/brand-sites/corp/master/lcorp/favicon.png?rev=2587ddb6e47143c880206a3a030ffa7a",
  "description": "L’Oréal, world leader in beauty : makeup, cosmetics, haircar",
  "name": "L'Oréal"
}

Block 2 : WebSite

4 properties Valid

Missing required property: name

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.loreal.com/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.loreal.com/en/search/?q={q}",
    "query-input": "required name=q"
  }
}

C

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

68/100

Site name appears as

Page title	MainLogoAlt
og:site_name	L'Oréal
twitter:site	loreal.com
Organization.name	L'Oréal

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

Brand name differs across channels — users see inconsistent identity
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
Consider adding contactPoint — helps appear in "contact us" rich results
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A

Links

194 links checked, 193 healthy, 1 broken

PASS

194 links checked, 193 healthy, 1 broken

193 of 194 links are healthy

Broken link: https://storage.googleapis.com

Found in <link href>. Returns HTTP 400.

Got: HTTP 400

194 total 191 healthy 1 broken 2 redirects

Broken Links (1)

Status	URL	Found in	Error
400	https://storage.googleapis.com	`<link>`	Bad Request

Redirects (2)

URL	Destination	Found in	Hops
https://loreal.com/en/australia/	https://loreal.com/en/australia/	`<a>`	0
https://loreal.com/en/new-zealand/	https://loreal.com/en/new-zealand/	`<a>`	0

200 https://cdn.cookielaw.org/scripttemplates/otSDKStub.js <script>

200 https://loreal.com/themes/LorealCorp/css/bundle.css?v=3.34.0... <link>

200 https://loreal.com/themes/LorealCorp/css/chunk-04eeced9.css <link>

200 https://loreal.com/themes/LorealCorp/manifest.json <link>

200 https://cdn.cookielaw.org/scripttemplates/202511.1.0/otBanne... <script>

200 https://loreal.com/themes/LorealCorp/modal.js <script>

200 https://loreal.com/themes/LorealCorp/chunk-2d0b59e4.js <script>

200 https://loreal.com/themes/LorealCorp/country-selector.js <script>

200 https://loreal.com/-/media/project/loreal/brand-sites/corp/m... <link>

200 https://www.loreal.com/en/ <link>

200 https://www.loreal.com/zh/ <link>

200 https://www.loreal.com/fr/ <link>

200 https://loreal.com/en/ <a>

200 https://loreal.com/en/group/ <a>

200 https://loreal.com/en/group/about-loreal/our-purpose/ <a>

200 https://essentiality-of-beauty.loreal.com/ <a>

200 https://loreal.com/en/group/about-loreal/strategy-and-model/ <a>

200 https://loreal.com/en/group/about-loreal/standard-quality-an... <a>

200 https://www.loreal-finance.com/eng <a>

200 https://loreal.com/en/group/governance-and-ethics/ <a>

200 https://loreal.com/en/group/governance-and-ethics/board-of-d... <a>

200 https://loreal.com/en/group/governance-and-ethics/comex-memb... <a>

200 https://loreal.com/en/group/governance-and-ethics/our-ethica... <a>

200 https://loreal.com/en/group/culture-and-heritage/ <a>

200 https://loreal.com/en/group/culture-and-heritage/life-at-lor... <a>

200 https://loreal.com/en/group/culture-and-heritage/our-values-... <a>

200 https://loreal.com/en/group/culture-and-heritage/l-oreal-his... <a>

200 https://loreal.com/en/mediaroom/ <a>

200 https://loreal.com/en/press-release/ <a>

200 https://loreal.com/en/news/ <a>

200 https://loreal.com/en/commitments-and-responsibilities/ <a>

200 https://loreal.com/en/commitments-and-responsibilities/for-t... <a>

200 https://loreal.com/en/group/about-loreal/our-purpose/social-... <a>

200 https://loreal.com/en/commitments-and-responsibilities/for-t... <a>

200 https://www.fondationloreal.com/ <a>

200 https://loreal.com/en/commitments-and-responsibilities/for-t... <a>

200 https://loreal.com/en/commitments-and-responsibilities/for-o... <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is short (18 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 18 chars Expected: 25–60 chars

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:type

The og:type tag helps social platforms categorize the content.

URL: 18 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

loreal.com

Welcome to L'Oréal

Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and safety. Discover our brands and values.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — Welcome to L'Oréal.com
twitter:description — Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and sa...
twitter:image — https://www.loreal.com/-/media/project/loreal/brand-sites/corp/master/lcorp/1-home/2026/rif/2025-annual-results-l-ore...

LOREAL.COM

Welcome to L'Oréal

Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and safety. Discover our brands and values.

Preview quality · Facebook C · 70/100

og:title — Welcome to L'Oréal
og:description — Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and sa...
og:image — https://www.loreal.com/-/media/project/loreal/brand-sites/corp/master/lcorp/1-home/2026/rif/2025-annual-results-l-ore...
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — L'Oréal

Welcome to L'Oréal

loreal.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (154 chars / 150 max)

og:title — Welcome to L'Oréal
og:description — Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and sa...
og:image — https://www.loreal.com/-/media/project/loreal/brand-sites/corp/master/lcorp/1-home/2026/rif/2025-annual-results-l-ore...

Description will be truncated on LinkedIn (154 chars, max 150)
→ Tighten og:description to ≤150 characters

loreal.com

Welcome to L'Oréal

Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and safety. Discover our brands and values.

Preview quality · Slack A+ · 100/100

og:title — Welcome to L'Oréal
og:description — Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and sa...
og:image — https://www.loreal.com/-/media/project/loreal/brand-sites/corp/master/lcorp/1-home/2026/rif/2025-annual-results-l-ore...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—