Skip to content
https://www.target.com

Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
63
GRADE
D
FIX
4
REVIEW
6
PASS
3
INFO
0
Checks
13
3 PASS 6 REVIEW 4 FIX
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
Theme color only
FIX
Theme color only
Info::
Theme-color present but no dark variant
A theme-color is set but no dark-specific variant was found. The browser toolbar may not adapt for dark mode users.
Got: #cc0000
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModePartial Dark Mode
color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found ✗Inline @media print Not detected ✗
F
Navigation UX
Action
1 navigation pattern(s)
FIX
1 navigation pattern(s)
Info::
Skip navigation link detected
Breadcrumbs
Search
Skip Link Skip link detected
Labeled Navigation
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
1 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
B
Landmark Structure
7 landmarks
REVIEW
7 landmarks
Info::
<main> landmark present
Warning::
No <nav> landmark found
Info::
No banner (header) landmark
Info::
No contentinfo (footer) landmark
Info::
Skip navigation link present
Page Structure — as a screen reader sees it
BANNER (missing!) MAIN CONTENTINFO (missing!)
B
Heading Hierarchy
74 headings
REVIEW
74 headings
Info::
Single H1 present
Warning::
5 empty heading(s)
Empty headings appear in the document outline but provide no information.
Info::
2 hidden heading(s) (aria-hidden)
  • H2 Sign in for the best experience
  • H1 Homepage
  • H2 New finds for outdoor fun
  • H2 What we’re totally into
  • H3 The Spring Style Edit
  • H3 Andie: swimwear designed by women for women
  • H3 Race-ready decor & bedding
  • H2 (empty)
  • H2 (empty)
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H2 Deals to check off your list
  • H3 $10¬GiftCard$10 Target gift card
  • H3 $5¬GiftCard$5 Target gift card
  • H3 $15¬GiftCard$15 Target gift card
  • H3 Up to40Up to 40% off
  • H3 Up to40Up to 40% off
  • H3 Up to30Up to 30% off
  • H3 Up to40Up to 40% off
  • H3 25 25% off
  • H2 (empty)
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H2 Turn it up for festival season
  • H3 You’re invited: Festival Edit
  • H3 Beauty must-haves for festival season
  • H3 Dive in & step out
  • H2 (empty)
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H2 Gift ideas to celebrate them
  • H3 Gifts to celebrate Mom
  • H3 Congrats, grads!
  • H2 Featured categories
  • H2 (empty)
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H3 Loading...
  • H2 Deals: now just a text away
  • H3 Get top deals, latest trends, and more. hidden
  • H2 Footer hidden
  • H2 Loading screen
  • H3 Loading contentStill loading...

Empty headings appear in the document outline but provide no information.

Why this matters

Empty <hN> tags break the document outline — screen-reader users navigating by heading hit dead silence.

Source: WCAG 2.4.6

C
404 Error Page
Action
HTTP 404, custom page
REVIEW
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
Info::
Homepage link present on 404 page
404 Page Quality ✓ Custom 404 Page
Status Code HTTP 404 ✓Page Title Target ✓Custom Styling ✓Navigation ✗Homepage Link ✓Search Form ✗
B
Favicon & Branding
7 icon(s) detected
REVIEW
7 icon(s) detected
Info::
favicon.ico present at site root
Info::
HTML icon links detected
Info::
Apple touch icon present
Info::
Multiple icon sizes detected
✓ favicon.ico Present
✓ PNG Icons Present
✓ Apple Touch Present
✗ SVG Favicon Missing
✗ Manifest Icons Missing
✓ Multiple Sizes Present
C
Color Contrast (Screenshot)
Action
20 text elements analyzed, 1 fail WCAG AA
REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

19 pass 1 fail WCAG AA
h2 Sign in for the best experience
2.81:1
#000000
on
#645147
needs 3.0:1 (large text)
24px · mid-page
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 Homepage21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Sign in for the best…2.81:13.0:1
#000000
#645147
Fail
h2 New finds for outdoo…12.63:13.0:1
#333333
#FFFFFF
Pass
h2 What we’re totally…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Deals to check off y…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Gift ideas to celebr…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Featured categories21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Footer21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Loading screen21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Loading...21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Loading...21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Loading...21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Loading...21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Loading...21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Loading...21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Loading...21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Loading...21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Loading...21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Loading...21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Loading...21.00:13.0:1
#000000
#FFFFFF
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A+
Alt Text Quality
All 44 images OK
PASS
All 44 images OK
Info::
41 decorative image(s) correctly marked
Info::
3 image(s) with good alt text
44 images 3 good alt text 41 decorative
All images have appropriate alt text.
A+
Form Accessibility
No form controls
PASS
No form controls
Info::
No form controls on this page
No form controls found.
A+
Lighthouse Accessibility Audits
Score 100/100 — 1 failing, 31 passed
PASS
100

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Ship to 52404 div.l-container-fixed > div.styles_flexColumnLeft__myhIR > div.styles_styledZipPlaceholder___SQW1 > button#zip-code-id-btn
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
●`[role]`s are contained by their required parent element
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●ARIA attributes are used as specified for the element's role
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●ARIA `tooltip` elements have accessible names
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<frame>` or `<iframe>` elements have a title
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●All heading elements contain content.
●Identical links have the same purpose.
○`[accesskey]` values are unique
○`button`, `link`, and `menuitem` elements have accessible names
○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Links are distinguishable without relying on color.
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback